The continued deterioration of air quality has made Indians finally intolerable.
In early May, the latest data from the World Health Organization showed that the vast majority of the 15 cities with the most serious global air pollution are Indian cities.
As soon as this news came out, most newspapers in India reported on air quality. But what's the use?
The people of India today are really unbearably bad. In southern India, the continued high temperature can only let most people give up masks. Otherwise, wearing a mask under high temperature will feel even more uncomfortable breathing.
In the morning or after six in the afternoon, no one stopped the garbage burning in the air filled with an unpleasant smell, Indians used to.
More and more Indian middle class is not satisfied with wearing a mask or driving a car. They cannot change the status quo of air pollution in India and can only change their living environment. Use air purifiers to improve the family's respiratory environment.
Indian Consumers Want China Air Purifier Assistance
Last year in India, anti-fog and smog masks were sold. Will this year be an air purifier?
Let us first look at the degree of pollution in India. The average annual concentration of fine particles in Kanpur, India, is 173 micrograms per cubic meter. The Indian capital New Delhi ranks sixth with 143 micrograms per cubic meter; Gaya 149, Varanasi 151.
This is the environment that everyday Indian urban residents live in. Of course, the Indian government has been working to protect the environment and improve air quality, but the effect is not obvious.
The causes of poor air quality in India include: Incineration of garbage (including littering), construction dust, imperfect infrastructure, and diesel pollution. Especially in rural areas, more disorderly environments have become one of the sources of pollution.
Some middle-class people began to look for air purifiers. But in most home appliance stores, air purifiers are rare. Even small-scale home appliance chain stores do not have purifiers for sale.
Asked a lot of people around them, they are all typical middle class, college students, white collars and businessmen. However, their knowledge of air purifiers is very limited.
When I gave them a detailed introduction, they expressed deep interest. They also said that they are trying to solve the air pollution problem at home, but some of them are not aware that such a product is called an air purifier.
One of my relatives is using an LG air purifier, but the price is relatively expensive, and most of the middle class will be cautiously purchased, mainly because of the price.
The middle class I have inquired about has a common idea. They want to be able to buy inexpensive Chinese air purifiers. Just like the more beautiful air purifiers can be bought at different prices on Tmall and Taobao.
In the current Indian market, the price of air purifiers is high and the degree of popularity is not high. Once Chinese brands enter India, using prices as selling points, and continue to popularize, it is believed that more people will choose Chinese air purifiers.
Now, many middle-class Indians are starting to understand air purifiers on the Internet. They especially like Chinese brands. They have novel designs and prices are more suitable for Indian consumers.
Everyone's concern about quality is not obvious. Because the gap in technology is not great. If China occupies the market with price and brand, there will be a lot of space in the future, just as millet occupies India at a low price.
China Air Purifier Needs Consumer Education in India
Why does India's demand for air purifiers become more and more obvious?
India has a population of more than one billion. Every family has 2-3 children and is accompanied by their grandparents. Living in the middle class of the city, their housing area is very large. They are basically three bedrooms and two halls. Therefore, they need more. Cheap, good quality air purifiers can cover a larger area.
As India’s middle class continues to increase, the demand for air purifiers will also increase. The Indian government’s efforts in air pollution control are lower than the public expectation.
In the Amazon e-commerce platform in India, Philips, honeywell, kent and other brands are more concerned about consumers, but have not yet reached the peak of the purchase. Many people are still on the sidelines because they do not understand the product features.
Some home appliance stores give suggestions that air purifiers will surely have more Indian households to buy in the future. However, one prerequisite is that sales personnel must be trained to learn more technical functions and parameters.
At the same time, it is necessary for the Indian media to continue to intensify their efforts to popularize the benefits of air purifiers. The air purifiers are very mature in the Chinese market. This is related to the continuous education of enterprises, so that people can realize that air purifiers are The benefits of the body.
Unlike China, Indians prefer to spend in phases. Therefore, if Chinese air purifiers are popularized in India and more people are allowed to buy, they should choose to pay in installments, which may quickly open the market.
According to the data released by the WTO, the vast majority of the 15 cities with the highest levels of global air pollution are Indian cities. This allows the world to see the severity of air pollution in India, and also puts higher demands on India's governance environment.
No one wants to live in such an environment. While the environment has not changed, the middle class in India is willing to pay to change its own family environment. Some Indian middle class expects that the Chinese air purifier can enter India and let them have more select