On May 8, Sydney local time, the International Refrigeration, Air Conditioning and Ventilation Equipment Exhibition was held at the Sydney Convention and Exhibition Center. On the same day, the first brand of air-conditioning in the Internet of Things era, Haier Air Conditioning Co., exhibited 'good air', net self-cleaning, and Tianyi air-conditioning. , F series of easy-to-install self-cleaning air conditioners and other smart air solutions debut. It is reported that Haier air-conditioning not only in the exhibition with its own brand image, also in the local market, 100% sales of Haier brand air-conditioning. Different from the industry OEM exports The globalization, Haier air-conditioning brand with its own brand to achieve globalization.
At the exhibition, Haier also announced the easy installation of self-cleaning air-conditioners exported to Australia and New Zealand, and will “good air” layout in Australia. Market data shows that in 2017, Haier Air-conditioner Australia market doubled, the highest in the industry, and is also the local Chinese brand air conditioner NO. 1.
Global Air Conditioning Giants Gather ARBS, Haier's Only Show 'Good Air'
Australia is the largest economic entity in the southern hemisphere. Australia's air-conditioning market is relatively mature, with Japanese brands taking the lead. Due to the stable market structure, Chinese brands, as latecomers, have limited development of their own brands, and most of them take the form of effective OEMs. Air-conditioning is the only Chinese air-conditioner exported to Australia with a 100% self-owned brand, and is also a local Chinese-branded air-conditioner NO.1.
At the exhibition site, major global air-conditioning companies exhibited, but most of the products are homogenized. Hardware thinking dominates, intelligent control, and remote control is still the three protagonists of the intelligent air-conditioning industry. Haier air-conditioning is the only use of 'air' thinking Products, On-site exhibition includes self-cleaning air-conditioner that will take a shower, self-cleaning air conditioning that can swallow the light, self-cleaning F series easy-to-install, air-conditioning and other smart air solutions. It is different from single product control in the industry. Haier will use the 'Three-Self' service to provide a complete set of network devices that can be connected and interoperable to provide services for people. It will provide real-life full-room coverage of living rooms, bedrooms, kitchens, etc. Full-scenario customized smart home air experiences.
At the exhibition site, Haier lived in a self-cleaning, air-conditioned clean-room air-conditioner. In a closed glass house, the PM2.5 index of high-density haze exceeded 2600 μg/m3. The haze vanished, and the laser beam disappeared. Haier Air Conditioning also announced that it will deploy self-cleaning air conditioners in Australia, launching the F series of easy-to-install self-cleaning air conditioners, which can help local installers save 50% of installation time, and save 80% of the time. Service Hours. An Australian dealer said after the experience that 'self-cleaning and easy installation features are very suitable for local residents'.
Localization of the layout: Haier is a Chinese brand and an Australian brand
In 2009, Haier and Fisher & Paykel implemented comprehensive strategic cooperation to create a localized innovation model. Haier Air Conditioning also localizes in Australia. For example, the Australian National Grid Certification (DRED) is a government mandatory energy saving requirement to relieve local peaks. Period of power shortage. Haier air-conditioning for Australia's energy-saving needs, the whole system of intelligent air conditioning not only standard wifi, DRED standard features at the same time, to meet energy-saving needs.
On the service side, Haier has achieved 7×24 hours of highly effective service in the locality, orders in the morning, and installation and commissioning in the afternoon. It can be used in the evening. In terms of localized marketing, some Australian dealers have replaced their BMWs with theirs. Haier' brand, recommending Haier air conditioner to local users, 'Haier is both a Chinese brand and an Australian brand'.
In the world, Haier Air-Conditioning also transports the idea of creating air in the Internet of Things era to the world. In early April, Haier and the Earth and Environmental Science Laboratory of the University of Geneva, Switzerland, set up the first overseas healthy air research laboratory. According to Haier's 2017 annual report And in the quarterly report of 2018, Haier Air Conditioner's average retail price in the first quarter was 4,486 yuan, an increase of 9.70% year-on-year, and the average price ranked first among domestic brands. According to statistics from Yikang, the premium brand price was over RMB 15,000. Sadi's air-conditioner share ranks first in the industry. In the first quarter of 2018, Haier air-conditioner increased by 33.2%, ranking first in the industry.
Haier has achieved fruitful results in the field of smart life since he explored the 'one person's oneness' model. As part of Haier’s smart home full-scenario customized wisdom package, Haier air conditioners took the lead in breaking the industry’s hardware thinking and using the 'air-making' user mindset. , Exported complete smart air solutions. At the same time, Haier air-conditioner also delivered the concept of 'air-making' rather than 'air-conditioning' in the Internet of Things era to the world and became the first brand of air-conditioner in the Internet of Things era. The latest data from Euromonitor International, Haier With the market share of 30.5% for the second consecutive year, global connected air conditioners (including smart air conditioners) achieved the highest sales.