The smart home appliance is a home appliance product formed by introducing a microprocessor, a sensor technology, and a network communication technology into a household appliance, and has an automatic perception of a residential space state and a home appliance self state, an appliance service state, and an ability to automatically control and receive residential users in a home or remotely. The control instructions; At the same time, smart home appliances as a part of the smart home, can interconnect with other home appliances and homes in the house to form a system to achieve smart home function.
The difference between smart home appliances and traditional home appliances cannot simply be differentiated by whether or not the operating system is installed and whether chips are installed. The difference between them is mainly reflected in the expression of the word 'smart'. With the continuous advancement of technology, home appliances The industry has also entered the field of intelligence. Whether white or black household appliances companies, kitchen appliances companies or black and white enterprises, the most talked about products and strategies are smart products. Many companies have introduced smart new products and have also used the most Advanced technology. According to the data from the Industry Research Institute of Forward-looking Industry Research Institute of the China Smart Household Appliance Industry Market Research and Investment Forecasting Report, in the next four years, smart home appliances will occupy nearly 50% of the market, and at the same time, like smart appliances, The market share of smart kitchen appliances will reach 28% and 25%, respectively. In recent years, the smart white power industry has also begun to develop rapidly, and smart has become the market for most home appliance companies. The direction of the main attack.
Source: Forward-looking Industry Research Institute
Although a wide variety of smart products have appeared in the market, the real smart home appliances are not only smart appliances, but also smart hardware and smart APPs. The trend of smart home appliances shows that true intelligence is not just changing the size or development. Two independent new functions, intelligent industry positioning should be systematic, global, and ecological.
In recent years, as the home appliance industry continues to deepen its intelligence, the market for smart home appliances is also growing. From the perspective of smart home appliance market analysis, thanks to the increasing number of smart home appliance hardware products in the market and increasing popularity in the consumer market, The growth of smart home appliances market is also very rapid.
The intelligent upgrade of home appliances is the future development trend. In the future, a combination of network technologies, IT technologies, smart appliances that cover intelligent controls, infrared sensors, global positioning systems, automatic RF identification, automatic scanning, and a series of new technologies will become The more people appear in people's daily lives.
Smart home appliances technology makes home appliances so high-tech. With the development of technology, people can now not only realize remote control of home appliances, but also can upgrade home appliances through software control.
The rise of smart TVs can be said to be an innovation in the Chinese TV market and the Chinese home appliance market. As represented by smart TVs, it has driven the development of China's overall smart home appliance industry. From urban to rural areas, from individual needs to family needs, China Smart TV The number of possessions continued to grow. According to statistics, the number of smart TVs in China reached 112 million units in 2015, and the number of smart TVs in China reached 146 million units in 2016. It is expected that the number of smart TVs in China will exceed 200 million in 2018, basically covering the country. Most households, families, and individuals have completely matured their usage habits of smart TVs. From the perspective of TV prices, smart TVs with a price of under 3,000 yuan and a price of 3000-5000 yuan are the most widely distributed and are most favored by users. The smart TV market is also mainly focused on the market. Low-end market concentration.
The development of smart home appliances is directly related to the continuous expansion and innovation of information technology, and a new term 'Internet of Things' has been born. Although IoT home appliances cannot cover all the features of smart home appliances, they are actually the most intelligent home appliances. Obviously the most mainstream development direction. The help of the national policy in this regard is also particularly timely and force.
Small household appliances will become the focus of future intelligence. First of all, small home appliances have a single function, and their own degree of automation is higher, so the product intelligence is relatively simple. Second, small household appliances are cheaper prices, even after the smart price Will exceed the consumer's ability to accept, so marketing is easier. Moreover, because of the low technical difficulty of products, Internet companies are easy to intervene, and they can quickly open up the market through product cost-based sales. Finally, consumers’ expectations for intelligentization of small household appliances High, and the intelligent exploration of small household appliances is about to be completed, so small household appliances will become the focus of future intelligence.