In 2018, environmental protection laws were successively introduced, and the country’s requirements for VOCs emissions were more stringent. Local governments also successively introduced the plaintext requirements for controlling total VOC emissions, and imposed environmental taxes on VOCs such as benzene and toluene. Therefore, the additional cost of using solvent-based coatings Will be greatly improved, the advantages of water-based paint will gradually appear, so as to help the oil transfer process.
Opportunities are contained in the challenges. How to steadily transform and adapt to the market determines the fate of all companies in the upstream and downstream industries of the pan-family home industry. Mejia Chemicals, relying on personalized painting, has quietly emerged among many ethnic paint brands.
Waterborne coatings guide the development of the industry
According to data from the China Coatings Congress in 2018, nine paint industry standards were issued in 2017. As the upstream raw materials rose, the overall profits of the Chinese paint industry decreased by 11.6%. To protect the blue sky and green water, this year's paint industry will certainly accept greater challenges.
Meijia Chemical has been engaged in the research and development of water-based paint for more than 10 years. It specializes in the research, development and manufacturing of paints and water-based paints. Meijia Chemicals is headquartered in Shenzhen and its production base is located in Huiyang, covering an area of 50,000 square meters. 'Home' furniture paint, 'Bunk' industrial paint two brands of products.
Early and colorful life children's furniture, left and right sofas, Gao Fan, Jack Daniels (Dongguan), Qiaoli (Foshan), Celebrity Home, Gujia Household and other famous furniture companies established a cooperative relationship. Quanyou and Fu Jiumu are trialing. Waterborne coatings , Industrial coatings and PU/PE/NC/UV wood coatings have been widely praised.
With the change of national policies, waterborne paints have gradually received more attention. However, due to the uneven quality of products on the market, the immature technology and equipment, and the fact that there are not many companies actually used. The industry trend driven by policy orientation and environmental protection requirements Next, environmental protection type products represented by water-based paint will become a hot spot in the market.
How can coating companies improve their core competitiveness?
Facing the ever-changing external environment and complicated communication channels, it is still the quality of the products and the corporate values formed around the brands that really prevent the companies from being eliminated. Coating companies must start by identifying the market positioning and fully exploit the uniqueness of the products. The advantages and great potential, to gradually establish their own core competitiveness. Each paint brand genes are different, but their basic premise has always been pointing to: product quality, service and differentiated competition.
Personalized painting is the fundamental difference between Mejia Chemicals and other coating companies. Mejia Chemical's personalized painting means that from the initial stage of production, it participates in the overall design of the product, and the painting is completely customized according to the product characteristics. Form unique personality color, product design sense, visual aesthetic sense and experience experience have made a qualitative leap, avoid problems such as tonality gap between coating and furniture products, mismatch of material properties, etc., thus affecting the final perfection and quality of the product. .
Differentiation, quality and service awareness are important factors in the gradual rise of Meijia Chemical in the industry. In terms of product service, Meijia actively communicates with customers to help customers make water-based product solutions, so that employees of customer companies also learn water-based paint knowledge. , To help customers prepare for product transformation step by step.
Dual-Core Drive: Personalized Coating & Custom Coating Process
Custom coating process is another major advantage of Mejia Chemical in the coatings industry. Different furniture companies have different requirements for coatings. Product development, main direction, production process, customer market, etc. will all affect the use of coatings. Chemicals integrates personalized painting services into the entire production process of the coating, and customizes unique colors for each company's products.
The hard strengths of Meijia Chemical's technology, equipment, quality control, and team lay a good foundation for personalized painting and custom coating processes. According to the actual needs of different companies, communicate with designers in advance to understand the design of furniture products. The idea is to repeat the coating test before the product has been formed or before the large-scale production. Find and customize the coatings that meet the characteristics of the product. Finally, choose the best coating method to better demonstrate the color of the product. , Gloss, clarity, craftsmanship, texture, etc.
After more than 20 years of development, Meijia Chemicals has passed the certifications of 1S09001, 1S014001, OHSAS18001, '3C' and 'China Environmental Labeling Products'. The company is driven by technological innovation and successively obtained 'Guangdong Province Quality Products', 'Guangdong Famous Brand' Enterprise', 'Chinese famous enterprises', etc.
The development of the times is changing rapidly. Coating companies need to continuously advance in the development of the times. They need not only high-quality products, good service awareness and excellent corporate culture, but also the most important thing is to create differentiation. Mejia Chemicals differentiates its products. , Differentiated services and differentiated solutions, to constantly improve its core competitiveness, gradually based on the Chinese paint brand Lin.