Affected by the overall economic environment, the development of the home building materials industry is weak. Major brand enterprises have to speed up their new business layout in order to find the next profit point. However, shopping malls such as battlefields, corporate strategic layout need to consider how to seize the main points of consumption, how to arrange the situation In this way, we can find the road and the opportunity in the chaotic "game of chess."
Aiming at consumer pain points Home businesses accelerate new business layout
In recent years, the home furnishing industry can be described as the year of layout. On the one hand, home furnishing companies continue to develop along with traditional growth methods, the number of stores continues to increase, performance steadily increases, and stable growth is sought through expansion in the traditional main business. On the other hand, The expansion of the scale is not an increase in the number of people. Take the example of a home store represented by an actual house and enter home-related fields. Through the full use of existing resources and funds, the business is extended to various industries in the home. Targeting all aspects of home consumption.
Extending from the industry to the industrial chain, although there is a certain amount of resources accumulated, the home industry is hugely dispersed. In the face of new business, it also requires courage and ability to start from scratch. It can be seen that these layouts are consumed from consumers' homes. Some pain points appear, such as making consumption transparent, reducing intermediate links, ensuring product quality, and making decoration easier. When the strategic layout is linked to consumer demand, there is momentum for continuous development. Although the layout of new business is not yet Obviously, but it has become the trend of the industry, but also allows consumers to look forward to.
Capital Strength Shows Brand Enterprises Build Rational Development Structure
In addition to the layout in the industry, the capital strength of home-based companies has also begun to show. After more than two decades of development, many home-based companies have accumulated abundant capital and strength, and constructed a reasonable development structure, also in the capital market. It shows a good investment perspective. Red Star Meikailong (601828) and other companies in the capital market layout, not only to enjoy the dividends of capital, but also looking for the next outlet of the home industry. Maybe born in the home industry, The investment direction of these companies is not too far away. For consumers, afterwards, they can not only buy furniture, eat, live, and work in home stores, but also involve arts, home care, pensions, entertainment, etc. Consumption tends to be easier and more convenient.
All of the above layouts can be understood as starting from scratch. The competition still exists, but more hopes are. Home companies look for the next profit point while also changing the ecological environment for home consumption. Of course, the impact of both It is mutual. The demand for household consumption also encourages enterprises to brewing new layouts. Taking home improvement as a representative, from this year onwards, companies hope to provide consumers with more comprehensive services through all-category products and services. Adding product categories at the front end, providing various design methods, actively constructing factories at the back end, introducing cooperative brands, and optimizing product systems; now we are launching the “Qiao Zhuang Jia” community store to provide services such as overall renovation, partial decoration, renovation and maintenance, etc. Let home-appliance consumption be a little closer to consumers; Qumei Home (603818) maximizes the advantages of offline storefronts and launches a space-based customization service model to allow consumers to quickly and easily see the look of future homes. High quality, efficient consumption flow.
In addition, smart home has become a new highlight of the company's layout. Through capital investment, acquisition of companies, joint smart manufacturing or real estate company, to promote smart homes. I believe in the near future, smart home will become an organic component of home life In part, create more home fun for everyone.