Lenovo's strategy changes again. Today, Yang Yuanqing, Chairman and CEO of Lenovo Group, issued an internal letter, announcing the merger of Lenovo’s Personal Computer and Smart Device Business Group (PCSD) and Mobile Business Group (MBG) as a new smart device business group. (IDG).
Yang Yuanqing stated that the current industry is undergoing major changes from the PC Internet and mobile Internet to the new phase of smart Internet of Things (IoT). Lenovo is the leader in the PC market and has laid a solid foundation in the mobile Internet industry. , Union wants to push 'Smart Devices (Intelligent IoT) + Cloud' business to a new height.
The change of strategy will also bring about personnel adjustment. The newly established smart equipment group will be led by Gianfranco Lanci, president and chief operating officer of Lenovo Group. Liu Jun, executive vice president of Lenovo Group and president of China, will assume the responsibility of the smart equipment business group in China. People, report to Gianfranco Lanci.
Chang Cheng, currently the vice president of MBG China Products, will serve as the agent of MBG China Business, reporting to Liu Jun.
David Roman, who has been leading the global market for more than eight years, will retire from retirement. Qiao will serve as global chief marketing officer and senior vice president of marketing. Dilip Bhatia will report to the two lines to Gianfranco and Qiao Jian, continue to lead the overall customer experience of PCSD and the company. Work. (Proofreading/Fan Rong)
Attachment: Full text of Yang Yuanqing's internal letter
Accelerate Intelligent Transformation and Lead a New Era of Intelligent IoT
Colleagues,
In the past April, we communicated with everyone at the swearing conventions around the world. Your passion and love for Lenovo made me deeply infected!
As I share with you, the industry we are in is undergoing major transformations, from the PC Internet and mobile Internet to the new phase of smart Internet of Things (IoT). More and more smart devices are being born, more and more More data is being produced. These will make our work, life, the society we live in, and the world more intelligent. We are the leader in the PC market and have laid a solid foundation in the mobile internet industry. To the future, we have to put 'Smart Devices (Intelligent IoT) + Cloud''s business is taking a new height.
Based on this, we will make corresponding adjustments to the organization and resources, establish the Intelligent Device Group (IDG), integrate the PCSD and the MBG, and be led by Gianfranco. This allows us to make full use of the single business The shared platform that has been under construction during business transformation accelerates technology convergence (especially computing technology and communication technology), making our various devices more intelligent and seamlessly collaborative.
In IDG, related adjustments for MBG are:
Sergio Buniac, Senior Vice President and President of Motorola Business, will continue to lead MBG's overseas business, report to Gianfranco, and continue to serve as a LEC member. He will lead the team to focus on the market with competitive advantages and profitability.
At the same time, Chang Cheng, currently the vice president of MBG China Products, will serve as the head of MBG China Business Agency, reporting to Liu Jun, which will help to better utilize the advantages of Lenovo brand in the Chinese market, and the ongoing efforts of the PCSD China Region. Create a new retail platform. Liu Jun will continue to lead China, report to Gianfranco, and continue to serve as LEC members.
At the same time, DCG provides another key element for artificial intelligence - computing power and its infrastructure. We will accelerate the development of the "infrastructure + cloud" business. DCG's organization and strategy will remain unchanged.
In addition, we are committed to building vertical industry intelligent solutions through IoT, Big Data and Artificial Intelligence.
As the strategy becomes more and more clear, we will continue to drive customer-oriented transformation in depth. Our marketing will be more focused on interacting with customers and making full use of digital marketing to promote real revenue growth. In practice new ways During the process, David Roman, who has been leading the global market for more than eight years, will retire from office. Qiao will serve as the global chief marketing officer and senior vice president of marketing. Dilip Bhatia will report to the two lines to Gianfranco and Qiao Jian, continue to lead the PCSD and the company as a whole. Customer experience work.
Qiao Jian's initial work at Lenovo was marketing. He has accumulated profound professional experience in this field and is a respected market leader for Lenovo. She also served as head of group strategy and planning and head of group human resources. Has played a key role in Lenovo’s globalization process. The recent experience in moving the Chinese business has given her deeper insights into end-to-end business operations. The rich experience in these various fields has enabled her to make better use of marketing resources. Provide support for the implementation of the company's overall strategy.
Here, I would like to thank David for his years of work and commitment at Lenovo. Under his leadership, Lenovo transformed itself from a company with a prestigious name in China only to a globally recognized brand; from the ranks of the world's top brands, to Three years in a row to get on the Interbrand Top 100 list! Please join me in blessing David in all his life.
With the new organization and strategy in place, let's turn it into a rope, focus on strategic execution and customer orientation, accelerate the transition to intelligent IoT and intelligent era!
Thank you!
Lenovo Group Chairman and CEO Yang Yuanqing