In 2018, the size of the Q1 tablet PC market fell by 7%, while the leading manufacturers played an advantage.

According to Microblog, Apple and Amazon are committed to achieving greater tablet shipments at lower hardware prices to support their lucrative service revenue. Huawei has achieved success in the networked tablet PC market, while other mobile leading companies still It is difficult to achieve such a high cellular connection rate. Even so, the new Department of Strategy Analytics connects the newly published research report of the computing device service (CCD) “Global Tablet PC Shipment and Market Share: Q18 of 2018” pointed out that in 2018 Q1 The tablet PC market is still down 7% year-on-year, and Android and Windows tablets and 2-in-1 shipments dragged down the market.

Eric Smith, Director of Networked Computing Device Services, Strategy Analytics, said: “The Windows 2-in-1 market is in a turbulent year as new and improved business terminals have become the focus, including the use of ARM processor-based always-on PCs with LTE connectivity and 2-in-1 tablet, based on the new Chrome OS removable 2-in-1 product, and availability of the iPad Pro have been improved. This is a great opportunity to move and connect computing devices (such as tablets and laptops) to expedite replacement cycles. Adding, 'A recent market development that needs attention is how political and regulatory instability affects competitive factors. We will see that Chinese companies will face greater pressure and are required to withdraw from the US and other Western markets. Will new suppliers replace them, or will the two sides reach an understanding so that Huawei can expand its business scope in the US? Chirag Upadhyay, senior analyst at Strategy Analytics added: “Leading vendors are using improved pen capabilities, AR and New hardware such as digital assistants and value-added features support new use cases and double the appeal to consumers and corporate markets. The interaction of computing devices is rapidly changing. Companies like Apple, Amazon and Huawei are staying ahead of them through targeted product improvements. 'Tablet market dynamics (by operating system) • Apple iOS shipments in 2018 Q1 increased by 2% year-on-year to 9.1 million units, driving its global tablet market share to 23.4%. Due to the strong performance of the previous quarter, this quarter decreased by 31% compared to the previous quarter. For Apple, education is still a good opportunity, because Schools usually provide different use cases for PCs and tablets. Therefore, before the school purchase season, Apple will update the base iPad with Apple Pencil in Q18 in 2018. · 2018 Q1, Android shipments are 24,200,000 units , Compared with 26.9 million units in the same period of last year, a 10% drop from the previous quarter, compared with the previous quarter, the sales season decreased by 31%. Huawei, Amazon and Lenovo are currently the only suppliers of Android tablet computers showing growth, and Samsung, ASUS and Acer are struggling. Reverse their Android business. If you can get Jiankang’s profits, Samsung seems to have no dissatisfaction with the slight decline in its Android tablet shipments, while ASUS and Acer More focus on Windows 2 in 1 and laptops, and away from Android. · Q1 of 2018, Windows shipments from 6.3 million units in Q1 2017 decreased by 9% year-on-year to 5.7 million units. Shipments were higher than the previous quarter's Christmas season A drop of 22%. Most Windows Tablet PCs and 2-in-1 vendors target business users to target high-end models in order to obtain higher profits, but not all suppliers can achieve these advantages in such a crowded market. Microsoft's new Surface Pro device does not promote the market as previous generations of products. Even so, Q18 is Microsoft's first year-on-year growth rate in double digits since Q3 of 2016.

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