According to statistics from Sigmaintell, the number of global OLED TV shipments in the first quarter of this year was 510,000 units, an increase of 127% year-on-year; The rapid growth of OLED TVs was mainly due to the increase in the number of participating brand manufacturers, and because the panel was exclusively supplied by LG Display, it is expected that the market will continue to suffer from supply failures.
Qunzhi analyzed the characteristics of the global OLED TV market in the first quarter and found that the number of brands joining the OLED TV camp gradually increased. LG Electronics is an LG Display Group customer, accounting for 70% of the global market. Recent shipments from Sony, Philips, Panasonic and other brands The quantity is also growing rapidly.
LG Electronics and Sony significantly improved their profitability through the layout of ultra-high-end OLED TVs. The first-quarter profitability rates for the first quarter of this year were 14% and 7.4%, respectively, a year-on-year increase of 5.5% and 9.8 percentage points. In addition, the European brands LOEWE and Arcelik also joined , Actively selling in the local market in Europe; Hisense will also mass-produce OLED TV in the second half of the year, giving priority to the Chinese and Japanese markets.
According to Qunzhi, the penetration rate of high-end products is still low. In terms of the same specifications, the price of OLED TV panels is 3-4 times the price of LCD TV panels. The overall price is 55 baht as an example, and the positioning is about 10,000 yuan, 65吋 The prices range from RMB 20,000 to RMB 30,000, and the overall price is 3-4 times that of LCD. Due to high prices, the penetration rate of OLED TVs is limited, accounting for only 1% of global sales. High income mainly.
Due to the limited supply capacity of OLED TV panels, but with strong demand, Qunzhi expects that the price of OLED TV panels will stabilize in the short term, and the price of the whole machine cannot be adjusted significantly. The significant increase in sales volume and penetration rate will take a long time.
Qunzhi predicts that with the mass production of LG Display's Pao G10.5 and Guangzhou G8.5 OLED production lines, sales volume is expected to increase substantially. By 2020, OLED TV penetration rate in the global TV market is expected to exceed 2%.
2. AUO shut down the Songjiang modular plant to transfer production capacity to Suzhou;
According to Taiwan's e-times report, according to the Taiwan’s e-Times report, the panel economy may be in bad condition for three consecutive years. Closing the plant, restructuring, or even mergers and acquisitions may occur. In order to optimize production efficiency, AUO decided to shut down the Songjiang modular plant in the mainland and increase production capacity. Transfer to Suzhou factory.
AUO CEO Paul Peng stated after the release of the new financial report that the mainland’s BOE is now their strongest rival. As a BOE colleague, he stated that Taiwanese companies are diligent in diversifying their efforts. , but there is no good control of mainland companies.
3. Zhongying Electronics: Cooperated with a number of panel makers to develop AMOLED chips;
China Securities Network (Reporter Guo Xinzhi) Zhongying Electronics (29.730, 0.48, 1.64%) (300327) In the investor relations activity record released on May 7, the company stated that in addition to the production of AMOLED chips for Hehuiguang, With a number of domestic panel companies have cooperation or contact, the company is confident to seize the opportunity of the Chinese AMOLED industry outbreak.
Zhongying Electronics is mainly engaged in the R&D, design and sales of IC chips of its own brand, and provides corresponding system solutions and after-sales technical support services. Currently, Zhongying Electronics research and development and sales products mainly cover two major directions: Chips (mainly used in home appliances, variable frequency and motor control, lithium battery power management, smart meters and internet of things and wearable applications), driver chips for next-generation displays (mainly application areas for PMOLED and AMOLED display drivers).
In recent years, domestic panel manufacturers have been actively investing and establishing factories. It is expected that the Chinese AMOLED industry will usher in a concentrated outbreak in the next few years. Therefore, Zhongying Electronics' AMOLED driver chips are considered as the company's future perspective.
In response, Pan Yingde, the director of Zhongying Electronics, said in response to an investor's question that the company is optimistic about the development opportunities of AMOLED display driver chips in the domestic market. The company’s subsidiary, Core Technology, expanded its R&D team in 2017 and increased R&D investment. In 2017, At the loss stage, the main revenue comes from the PMOLED (Passive Organic Electroluminescent Diode), and the other income is the charge for commissioning the AMOLED.
Pan Yide said that in the first quarter of 2018, the core of science and technology to send customers to verify a FHD AMOLED display driver chip, has passed functional verification, ongoing reliability verification, will continue to introduce new products this year.
Pan Yide said that the core technology's technical strength in AMOLED display driver chips has gradually been recognized by domestic panel makers, and it has also entered the 40-nm high-tech area synchronously with international-level chip companies. Corey Technology has established a solid technology. Basic, confident to seize the opportunity of the outbreak of China's AMOLED industry.
In addition, in addition to the production of AMOLED chips for Hehui Photovoltaic, the company has cooperation or contact with a number of domestic panel makers. The new products are not targeted at a single customer. They will cooperate with panel makers to increase the yield and wait for the release of domestic AMOLED panel manufacturers. The products are mainly used in mobile phones and wearable products. The main competitors come from overseas. The company's customers are mainly domestic panel factories, can be close to customers, the country attaches great importance to the industry chain, there will be policy support. Nearly within two years, the domestic The AMOLED industry is in its infancy and construction phase. It will gradually release more production capacity in the next few years, and the company will continue to invest in R&D.
4. The 5% reduction in Q2 panel shipment season is expected to increase the average unit size of medium and small size;
Innolux (3481-TW) announced its first quarter financial report and outlook for the second quarter today (7th). It is estimated that the shipment of large-size panels will be slightly slowed in the second quarter, and shipments will be reduced by about 5% in the quarter. The unit price of sales declines, and the shipment estimate of the whole machine can reach 100,000 units per month. Although the shipments of small and medium-size panels have been reduced by less than 5% within the shipping season, the average sales unit price has risen by less than 5%.
Innolux pointed out that the second season of large-size panels will enter the traditional off-season, the overall shipment will be slightly slowed down, and the large-scale panel inventory days are high, but it is expected that the second quarter is expected to slow down, and the estimated shipment of the whole machine can reach monthly value. 100,000 units, in the second half of the year with the brand season promotion, shipments will be further improved.
The demand for small- and medium-sized panels is expected to bottom out in the first quarter, and the mobile phone panels will smoothly transition from 16:9 to 18:9, and shipments will rise quarter by quarter. Innolux emphasizes active deployment of new technologies and leads the industry in AM Mini LED technology. Continue to deepen cultivation. In the future, at a proper point in time, various innovative technical details will be revealed one after another.
According to the assessment of the current business situation, Innolux estimated that the panel outlook for the second quarter is that the forecast for the shipment of large-sized panel shipments will be reduced by 5%, and the average sales unit price will be reduced by 6-10% in the quarter; Small and medium size panel shipments The quarter is less than 5%, but the price part is within 5% of the quarter.
5. China's mainland panel production capacity challenges the world's first;
OLED scales more than $30 billion 5G artificial intelligence promotes new opportunities
The panel industry that provides displays for televisions, computers, and mobile phones is becoming an important industry for manufacturing in China and has received extensive attention from both domestic and foreign companies. During the recent electronic information exposition held in Shenzhen, participants stated that the mainland is the largest production area for display panels. The status is getting closer and closer. The panel production capacity is expected to become the world's No. 1 in 2019. At present, there are 11 high-level production lines under planning and planning in the world, and 9 of them are from mainland China. This means that the Mainland will dominate the global oversized panels in the future. The Internet of Things, 5G, and artificial intelligence are pushing the entire display industry to a new stage of development.
The “2018 China International Display Industry Conference” recently held in Shenzhen attracted more than 400 delegates from domestic and overseas companies and investment representatives. Experts at the meeting disclosed the latest developments in the global panel market. Among them, the panel industry in the Mainland has achieved a lot. In the current Sino-U.S. trade war, the high-end technology of mainland companies is constrained by US companies. The development of the mainland's panel is indeed encouraging.
Step into high-end manufacturing echelon
In fact, the strategy of creating a strong nation after the two sessions this year has entered a new stage of development. The initiative of the country to promote detachment is now implemented in all sectors. The Internet of Things and artificial intelligence bring new opportunities to the display industry. Ministry of Industry and Information Minister Miao Wei stated that among the four-tier echelon of global manufacturing, China is in the third echelon, which is an ordinary manufacturing industry. The first is the United States. It is an original source of innovation. The second echelon is the high end of Japan and Germany. Manufacturing industry, and China's flat panel display industry has achieved the process from the third to the second.
Wu Shengwu, deputy director of the Department of Electronic Information of the Ministry of Industry and Information Technology, said that several panel lines were put into operation or started construction last year, especially the 10.5/11 generation panel line and several 6th generation AMOLED production lines were started construction, making the mainland the largest production distance from the display panel. The status of the district is getting closer and closer. The production capacity of the mainland panel is expected to become the world's number one in 2019. Flexible screens such as BOE, Huaxing Optoelectronics, Visionox, Tianma and other manufacturers, full-screen, and special-shaped screens have also come out. Domestic high-end screens Rapid progress will be made. In 2018, the mainland will also have a number of OLED panel lines put into operation or expand production, and the global influence will be further enhanced. He predicts that OLED investment in the next three to five years can reach 30 to 50 billion US dollars (about 1,886 Billion to 314.3 billion yuan).
Raw material enterprises speed up the layout
While the display panel continues to make progress, the construction of upstream material projects in the mainland is also one after another, including liquid crystal materials, mask plates, substrate glass, target materials, polarizers, etc. Various raw material companies are accelerating the pace of construction. Quantum dots backlighting , 4K/8K technology TV, full screen, AI mobile phone technology, wearable devices combined with VR / AR technology, a variety of new applications will bring new opportunities for the future terminal display market.
Xu Sheng, Executive Director of the Shenzhen Flat Panel Display Industry Association, said that China's mainland display panel industry has achieved remarkable results and gradually took over LCD's right to speak. It is estimated that the area of LCD shipments will account for 31% in 2018. With large screens and high-end displays The demand for products has soared. The construction of high-end panels has become a major competitive area for the display industry. Currently there are 11 high-level production lines under planning and planning in the world, including 9 in mainland China, accounting for more than 80% of the total, which means that future large-size panels , Such as 65吋, 75吋, will be mainly produced in the Mainland.
This year's international capacity accounted for more than 40%
In the AMOLED field, with the active deployment of BOE, China Star Optoelectronics, Tianma, Visionox and other manufacturers, it is expected that the production capacity can be fully released by 2020. At that time, China Mainland will jointly lead the development of the OLED industry with South Korea. Meanwhile, the Mainland The continuous maturity of enterprise manufacturing and the synergies of upstream panel resources have driven the self-sufficiency rate of major display terminals to continue to climb. China will also gradually become a global mobile phone or TV manufacturing center and a brand powerhouse. Peng Xuhui, vice president of Tianma Microelectronics, said that in addition to occupation by mainland manufacturers, In addition to the large-size panel market, the proportion of medium-sized and small-sized panels in the international market this year will exceed 40%, close to 50%, and the estimated 2020 will be close to 60%. By then, the mainland panel industry will be able to dominate the global market.