When a range hood company promotes a product, a more common routine is to explain to the user the hazards of kitchen fumes.

Of course, this is not an alarmist. The fumes produced in Chinese cooking contain more than 300 harmful substances such as dinitro-o-phenol, benzopyrene, and DNP. Especially in recent years, the incidence of malignancy has risen steadily. With the public’s increasing emphasis on health, an increasingly prominent contradiction has emerged.

According to a report published by the National Cancer Center, an average of more than 10,000 people in China are diagnosed with cancer each day, which means that seven people are diagnosed with cancer every minute. Of these, lung cancer ranks first in the disease. Today, lung cancer has surpassed liver cancer and has become deadly. The highest rate of malignant tumors. It is noteworthy that the proportion of women in lung cancer patients has risen year by year, accounting for 30%, and compared with men with lung cancer, women with lung cancer are younger, ages 30 to 50 Ranging from.

The reason is that in addition to outdoor air pollution, second-hand smoke, third-hand smoke, home decoration pollution and their own personality, endocrine and other reasons, kitchen fumes are also an important factor in inducing lung cancer.

In order to allow more general public to understand the relationship between kitchen fumes and lung cancer, how to effectively prevent it, on May 4th, the “Hazard of Oil Fume” expert symposium organized by Mars integrated stoves held the largest medical conference in the country. The Health Internet platform was held in Lilac Park. At the meeting, Huang Ankui, an expert on gas stoves integrated with Mars, and the director of the Science Propaganda Department of the Chinese Cancer Society, Professor Xiu Yiyi, Director of the Lung Cancer Center of Capital Medical University, and Professor Liu Jinshi, Deputy Chief Physician of Zhejiang Cancer Hospital Together with an easy-to-understand popular science lecture.

The three experts agreed that it is very important to choose a superior oil-absorbing smoke device to reduce the hazard of cooking fumes in the kitchen.

In fact, as a kitchen appliance with the function of extracting fumes as its core function, hoods have undergone continuous technological innovation in the course of more than 30 years, from the development of exhaust fans to Chinese machines, to European machines and near suction. The machine became mainstream, until the integration of kitchen stoves became more and more popular in recent years, and every upgrade of products was accompanied by further improvement of the soot absorption rate. Huang Ankui said that compared with the traditional European-style or near-suction range hoods, the integrated stove-specific The side suction method makes the distance between the cooker hood and the cooker closer and meets the height range of 15-20cm in the gold control area. It can prevent the soot from rising and spreading from the source, and can be matched with the powerful suction generated by the high-speed fan. Net absorption rate can reach 99.9%.

Mars people through this form of popular science lectures to let more people understand the hazards of fumes, can be said to retain the brand's commercial value, but also includes the significance of popularizing and promoting the integrated cooker industry.

For the time being, although the integrated stove has unparalleled advantages in oil-absorbing smoke, it still accounts for less than 8% market share in the 100-billion-class kitchen-kitchen market, and it still belongs to emerging kitchen appliances that need further popularization. Since the establishment of the Martians, they have established the development orientation of high-end brands, and through the creation of explosion-proof products, they have created a good reputation among users to realize the effect of brand communication from the bottom up.

Nowadays, under the general trend of consumption upgrading, in the face of increasingly discerning and rational consumers, it is still not enough for a company to have a good design and functional experience in its products. It is also necessary to enlarge the products to create a kind of user experience. A positive attitude towards the product, in addition to providing a good product experience and satisfying the needs of users, also leads to the guiding of a healthy value, such as caring for family members, such as helping the community. Therefore, for integrated cooker companies including Mars people, , In the future when promoting products, more efforts can be made in the above areas.