The water heater market that takes the path of endogenous growth is expected to grow into the next segment of the home appliance market that will break through 100 billion. According to the forecasts of Ovid Cloud Network, sales of China's water heater market are expected to increase by 10.2% in 2018. It reached 87.43 billion yuan.
The acceleration of consumer upgrades has provided a dividend for the water heater market. While the water heater industry continues to thrive, it also welcomes more personalized, high-end consumer demand. Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association believes that in 2017, the water heater industry A notable feature is that industrial upgrading is further accelerated. On the whole, health, comfort, large capacity/big rise, constant temperature, and zero-cold water have become the development trend of water heater products. In the primary and secondary markets, as the level of consumer spending continues to increase, Water heater market has changed from popular consumption to comfortable consumption.
The manufacturers have relatively clear understanding of this and have expressed that they will win the market by satisfying the needs of users at more levels. It can be seen that, in the past two years, the product technology of the water heater industry has a lot of concepts, and the company is indeed centered on security. Health, comfort, energy conservation and environmental protection have done a lot of research. There are also many selling points on the product.
A.O. Smith zero cold water type 'carbon monoxide poisoning' of gas water heater
For example, AO Smith's zero-cold-water type “carbon monoxide poisoning” gas water heater adopts the US patented carbon monoxide poisoning safety protection system. It is the first time to achieve separation monitoring, active clearance, exhaust gas igniting, anti-wind stable combustion, and negative pressure anti-escaping. '5-dimensional safety upgrade'. In addition, the precise matching with the host, pre-circulating and heating the cold water retained in the pipeline, while effectively solving the cold water segment, broke through the installation restrictions of the return pipe, so that the real realization of domestic hot water Open and enjoy zero waiting, even if the decoration is complete, you can immediately install the experience, perfectly match the needs of consumers. Once the product is on the market, it becomes the best-selling product of gas water heater, and won the '2018 water heater industry best-selling product' award.
'2018 water heater industry pioneer brand' award certificate
'2018 water heater industry's best-selling products' award certificate
The technology of the entire water heater industry is continuously improving. However, there is still a need to address some of the pain points for water heaters. For example, there is limited room for consumers to choose water heaters for exterior design (color and shape). It is difficult to find a water heater that can be optimally matched with the style of the entire home.
According to Song Xinlei, a well-known interior architect, water heaters are not only a functional product that provides hot water, but also a higher product concept – a more comfortable home water experience for users. 'Jumping', Song Xinlei believes that the water heater can be 'connected' with other objects in terms of value, visualization, experience, human-machine dialogue, etc., allowing users to have a desire to touch the water heater, allowing users to Intuitively feel the change of water temperature in the water heater from cold to hot, strengthen the interaction between water heater products and people.
A.O. Smith 'Kigurine Liner' Electric Water Heater
While ensuring the quality of bathing, let the electric water heater take the “benchmark” route, which represents the future development trend of electric water heaters. It is also what AO Smith is doing. It is understood that AO Smith’s latest replacement magnesium rod thin type “Kinguinei” Bile 'electric water heater, the machine is as thin as 28cm, combined with high-end luxury elegant white appearance, waterway hidden design, so that electric water, perfect integration into modern bathroom decoration style, won '2018 water heater industry hot explosion models'.
'2018 water heater industry hot explosion' award certificate
Catching consumer trends, focusing on R&D, and conquering industrial problems, the overall upgrade of water heaters is the direction in which all companies are currently making efforts. Xu Dongsheng pointed out that water heater manufacturers should have insight into the various changes in the consumer market, more focused on the individual needs of consumers and different The use of the scene, seize the pain point of consumption, product innovation and service upgrades.