How to define a good air conditioner in the Internet of Things? On April 27th, CCTV "Brand Action" broadcasted a special report on "Haier Air Conditioning: The First Brand of Air Conditioning in the Internet of Things Age" to explain the air-conditioning mission of the new era. The program pointed out that following the user's healthy air requirements , Haier Air-conditioner to achieve the first self-cleaning air-conditioning and series of iterative products to achieve "clean their own clean, others", two won the National Science and Technology Progress Award, the first to open a new era of healthy air and continue to lead.
Insight into user needs Haier defines a new era of healthy air conditioning
In the past, good air conditioning was silent, energy saving, temperature control, and new era users needed healthy, comfortable and intelligent air conditioning' Haier air conditioner senior engineer made a new definition for air conditioning in CCTV special reports. It is reported that this feature film is now in the national 1000 The Yujia Store broadcasts and displays the original scientific and technological achievements such as Haier Air Conditioning 'Tongguang' and self-cleaning.
With the wave of consumption upgrade, Haier took the lead in jumping out of the industry's traditional hardware competition model to achieve 'quick air' response to user needs. For users of the 'air conditioning cleaning' pain point, Haier launched its own initiative with patented self-cleaning technology.' Bathing's self-cleaning air-conditioner eliminates secondary pollution of the air-conditioner. At the same time, it actively interacts with the root needs of the user's 'healthy air', continuously iteratively produces net cleansing self-cleaning air conditioners, net platinum self-cleaning air conditioners and other series of upgraded products, providing full house air Constant temperature and humidity, antibacterial constant net and other professional health protection.
In April of this year, Haier joined forces with the University of Geneva to establish the first overseas healthy air research center in Switzerland and jointly established a series of indoor air quality management projects with the Chinese Academy of Sciences. The result is a fruitful innovation. The company introduced a self-cleaning air-conditioner with dual-control and self-cleaning air-conditioning to achieve air-conditioning products from antibacterial. Iterative upgrade to the whole house air antibacterial.
Achieve global leadership and strengthen the Internet of Things brand first
At present, Haier Air-conditioner has globalized the layout of the world and deeply cultivated the user's health air solution to 'cleanse oneself and cleanse others'. It has achieved global leadership in the air-conditioning industry in the Internet of Things era and has become a benchmark brand for national brand planning.
According to Euromonitor International data, in 2017, Haier won the global smart air conditioner sales championship with a market share of 30.5%, and was named “the first brand of air-conditioner air-conditioner era” by the “Financial Times” of the UK. Zhong Ye Kang Statistics, 2018 In the first quarter, Haier ranked first in the industry with a growth rate of 33.2%. The quarterly retail price rose by 9.70% year-on-year to 4,486 yuan, ranking the highest in the industry. It also won the first place in the industry with a market share of over 15,000 yuan with high-end products such as Yunding.
In addition, Haier Air-Con, as a brand brand of the national brand, continuously accelerates the pace of globalization, and spreads its innovative concept of “air-making” on a global scale, winning 10 first prizes. In Asia, Haier has stayed in Thailand, and India has local Chinese autonomy. Brand first, and created a miracle in sales for the first time in Pakistan with 11 consecutive years of market share. In Europe, Haier is also the Russian market share NO1, and has become the first brand of air conditioning in the Italian and Spanish market.
Under the guidance of the 'one-man-one-in-one' model, Haier air-conditioning has achieved deep insights from users' pain points and the rapid response to healthy air demand. With the help of 'making air' to lead the global air-conditioning industry revolution, it has taken the lead in realizing a new era of 'cleaning oneself and cleaning up others'. Air-conditioning experience, recognized by global users, creating the first brand of air-conditioner in the era of Internet of Things.