On May 4th, 2018, the "Olympic Governance Improvement, How Does the New Style Break? - 2018 New Wind Industry Summit" jointly organized by Beijing Aowei Yunwang Big Data Technology Co., Ltd. and Shanghai Maofa Convention & Exhibition Service Co., Ltd. at the Shanghai New International Expo The center was successfully held.
The conference brought together authoritative experts of industry standards and testing agencies, channel distributors, fresh air vendor executives, after-sales platform service providers and media reporters totaling more than 200 participants. Director of Low Carbon Building Research Center, China Construction Science Research Institute/China Air Ms. Deng Gaofeng, Secretary-General of the Purification Industry Alliance, and Chairman of the China Air Purification Industry Alliance/China Center for Disease Control and Prevention, Mr. Dai Zizhu, were invited to attend the meeting and shared the latest research on the development of the new air purification market in China and the new national standards for indoor air quality. Results.
The meeting was awarded by Panasonic, Ayers, Hewe, Auntie, Haier, Hisense, Aohouji, Tomas, Aikang, Aya, St. Thomas, Dreamer, Yun Gugu, Zhongke Rui Sai, Ainuo Feng and other companies, Suning, Redstar and other platform channel dealers as well as community love and other after-sales platform vendors have strong support, and by Sohu, Phoenix, Netease and other media attention reports, by Sina for a full live coverage.
The conference aims to promote the healthy and sustainable development of the new wind industry, and from the perspective of the market, to understand and break the development path of the new trend industry. This meeting involves the interpretation of the new wind industry standards and after-sales service system, the interpretation of the channel merchant investment policy, and the release of the new wind enterprise product. , awards and awards, and 2017 new style decoration market and online market report to explain and other important links, through the integration of resources to help companies find more market opportunities, work together to create a new situation of mutual benefit and win-win, to help the industry develop in a healthy and orderly manner.
At the beginning of the conference, Mr. Chen Renliang, executive deputy general manager of AVC Real Estate Big Data Business Department, delivered a speech. In his speech, Mr. Chen said that the 19th National Congress report pointed out the direction for China to promote ecological civilization construction and green development in the future. The government has raised the construction of ecological civilization to the national strategic height. Then, under the inevitable trend of environmental protection upgrade, how will our new wind industry develop healthily and sustainably? How to achieve rapid development of the industry will become an urgent issue for the industry. Based on the new macro Under the circumstances, how the development of our new wind industry has become a common problem that the industry needs to solve urgently. To this end, we jointly organized this new wind industry conference jointly with Shanghai Maofa Exhibition Service Co., Ltd. From the perspective of the market, to insight and break the development of the industry, to help companies work together to make the new wind industry bigger and stronger.
Director of Low Carbon Architecture Research Center, China Academy of Construction Science / Secretary General of China Air Purification Industry Alliance Deng Gaofeng
Ms. Deng Gao, the Director of Low Carbon Building Research Center of China Construction Science Research Institute and Secretary General of China Air Purification Industry Association explained the development of China's fresh air purification industry. Director Deng mentioned that the current atmospheric environment in China is still severe, and indoor air quality is also People need to pay attention. In the long process of environmental protection, it is necessary to install a new air purification system for residential houses. At present, the new air purification system is favored by real estate developers, and many national key projects support new air purification systems. People's health awareness gradually increases, the industry will enter the profit track, and the new wind market will have a fairly broad development prospect in the future.
Chairman of China Air Purification Industry Alliance / Researcher of China Center for Disease Control and Prevention Dai Zizhu
Mr. Dai Zizhuo, Chairman of China Air Purification Industry Alliance / Researcher of China Center for Disease Control and Prevention, delivered the keynote speech entitled "Enlightenment of New International Standard for Indoor Air Quality ISO17772-2017". The new national standard integrates the main requirements of all indoor environmental quality (IEQ) and proposes IEQ parameter requirements, and stipulate how to establish these parameters for environmental design, the standard applies to the indoor environment of human activities and the production or process will not cause significant impact on the indoor environment of the building. ISO17772 compared with other standards, a new look, rich in content , It is worth learning and drawing from us. We also earnestly hope that the state will govern the indoor air quality legislation to guide and regulate the formulation and implementation of relevant standards. The newly revised "Standardization Law of the People's Republic of China" was implemented on January 1, 2018. It gives the group a standard legal status and stipulates that the state encourages social organizations to coordinate the relevant markets. There must be major breakthroughs in the standard construction of indoor air conditioning quality. It still needs long-term efforts.
Owen Cloud Network (AVC) real estate big data business executive deputy general manager Chen Renliang
Mr. Chen Renliang, executive deputy general manager of AVC Real Estate Big Data Business Division, released “Environmental Governance Upgrade, How the New Breeze Breaks - 2017 China's Fresh Breathing Decoration Research Report.” Report from the market environment, industry analysis, refined decoration new style Supporting market analysis, fine-tuning the market procurement model, how the new wind broke the five parts of the new wind industry development status and trends of all dimensions analysis.
The report pointed out that the construction of an ecological civilization is a millennium plan for sustainable development of the Chinese nation. The supervision of environmental protection will be more stringent in the future, the rise of the middle class, and the policy of second-born children will promote the acceleration of the popularization of the new wind system. Ovid Cloud Network (AVC) expects 2018 The annual sales volume of the new wind industry will reach 10.5 billion yuan, achieving a 31.3% growth. The engineering market accounts for nearly 70% of the total. The development prospects are broad. The refined decoration market has brought huge dividends and growth points to the new wind companies. The 2017 hardcover room The supporting rate of new wind products was 31.1%, which basically doubled, with a matching scale of 397,000 units, a year-on-year increase of 95.6%. Among the developers supporting fresh air products, Evergrande, China Vanke, and Country Garden ranked top 3, accounting for over 60% of the total. The developer’s purchasing model, the report also used a certain top 50 developer as an example to describe the developer’s procurement process and decision making, supplier selection and evaluation criteria, etc. Finally, Mr. Chen gave his opinion on how the new wind market broke. , He believes that the development of engineering channels has a good momentum, enterprises need to seize opportunities, product function design and promotional selling points must fully meet consumer needs, etc., improve the lack of fresh air standards, high maintenance costs Development pain points in order to achieve healthy and orderly development of the industry.
Wang Cheng, founder of Beijing Science and Technology Co., Ltd.
Mr. Wang Cheng, the founder of Beijing Science and Technology Co., Ltd., shared the marketing case of Xin Bing's new style. In his speech, Mr. Wang mentioned that the new style of Airing House is located in the smart pipeless air system, focusing on the market after renovation. New style brand manufacturers are faced with many problems. One summary is that they pay attention to lighter operations and lighter management. The reason is that communication is not enough, training is not enough, and help is not enough. In response to this problem, we have established offline channels for operation and assistance. Excellent sales elite team, establish a standardized profit model, and conduct activity guidance throughout the country, in-depth implementation of the team to build, in Hebei, Shandong, Xingtai, Tangshan and other places have achieved excellent marketing performance.
Suning Tesco Air-Conditioning Company Marketing Director Wang Rongchang
Mr. Wang Rongchang, Marketing Director of Suning's E-Commerce Air Conditioning Co., Ltd., made the keynote speech of the “Suning Tesco Platform Fresh Air Investment Promotion Plan.” The speech mentioned that the residential central air conditioners, purifiers and fresh air products have achieved phased results. Currently, Suning’s central air-conditioning channels are being upgraded. All front-line brands’ supply chains have been opened, more than 1,000 store products have been introduced into the stores, and the channels of the residential central air-conditioning industry have been upgraded to achieve a 55% compound growth within 3 years. The sales strategy for the new wind categories will replicate the central government. The air-conditioning development model has been deeply in cooperation with 20 brands. It has opened up an exhibition area in 600 offline stores to enrich the offline product line. Online activities follow the air-conditioner as a whole, and drainage is done under the line to make comparisons online. The endless customer experience.
Li Weiyue, Research Manager, Ovid Cloud Real Estate Big Data Division
Ms. Li Qiuyue, research manager of Ovid Cloud Real Estate Big Data Division, did “New Wind Online Market Research Report.” Ovid Cloud Network (AVC) data showed that in the first quarter of 2018, the sales of new wind line market increased by 33% year-on-year. The concentration of TOP5 brands has gradually decreased, and industry barriers have yet to be formed. The prices of online products are not stable. The growth trend of 8000-12000 products is obvious. The one-way flow and wall-hanging are the mainstream. The small air volume below 200 is popular. Both online and offline consumption have their own advantages. , Combining the advantages of convenient information on the line with the real experience and distribution advantages under the line can trigger new consumption patterns.
Shangai Lin, General Manager of Community Love Service Platform
Shang Ailin, the general manager of community love service platform, reads "Community Love and New Wind After-sales Service System". The construction of after-sales service system has always been the pain point facing new style enterprises. Community Love is committed to being a community service provider with the most brand value in China. Involving the fresh air system sales and maintenance services, single store focused on packaged services, 0 pressing, 0 marketing, 0 promotion, etc., to create clean water, empty net, food full set of one-stop product system and high-quality, efficient, professional service System, and the establishment of eight business models and core competitiveness, in-depth mining potential value of the relationship chain, helping single-store profit exceeded 1 million.
Deng Yuyong, Minister of New Market Promotion, Guangdong Panasonic Environmental Systems Co., Ltd.
Guangdong Ayerspac Technology Co., Ltd. General Manager Fan Jianliang
Beijing Huwei Technology Co., Ltd. General Manager Wang Yousheng
The conference also set up a new product launching session. Mr. Deng Yuyong, Minister of New Market Promotion of Panasonic Environmental Systems Co., Ltd., Mr. Fan Jianliang, General Manager of Ayerspac Technology Co., Ltd., and Mr. Wang Yousheng, General Manager of Beijing Hewei Technology Co., Ltd., respectively The company introduced new products.
Panasonic: As a professional manufacturer of indoor air supply, Matsushita has a 'total house fresh air purification' system equipped with a total heat exchanger and a dust collection box, combined with an air purifier and an ionizer. As the main 'indoor circulation purification' system equipment, it provides continuous clean fresh air and effectively eliminates indoor pollutants for 24 hours. At the same time, in silent, energy-saving and many other technical fields, it leads the world's future.
Ayres School: The wind is dust-free, the net is silent, the fresh wind blows, and it is a good night's sleep. This is the best description of the Ayers group's new king's mood. It took three years, 3 million funds and 33 innovative technologies. The pinnacle of the work - Ayles sent the new king of wind, breaking the people's awareness of air purification products, accurately grasping consumer pain points. With just one single product, Jingdong crowdfunding won 1.05 million sales for a month.
Hu Wei: For the mission of 'Let everyone have a clean and fresh air', with the spirit of craftsman, to create a fresh air purification product that everyone can easily own, improve the quality of life, and realize the will of human health, 'Responsively respond to customers' ultimate pursuit of good products, carefully create cost-effective products, and sincerely provide quality services. Always remember: We can serve our customers is the only reason we exist' quality policy, to improve indoor air quality, revolutionarily Created a 'no-hole installation' clean fresh air system, leading the new wind industry into the 3.0 era.
After the launch of the new product release, the summit was combined with third-party data monitoring to award awards to companies that performed well in the past year. Finally, the meeting invited the participating companies to participate in the summit forum, from the status quo of the industry to market development trends. , From product technology to industry standards, from the channel to the after-sales service, from the consumer demand to the interpretation of market demand, full-dimensional, full perspective on the analysis of the new wind industry, insight into the path of the industry broken.