Relevant data show that in 2017, China’s per capita GDP has exceeded US$ 8,000, and the increase in per capita GDP has promoted the upgrading of the consumption levels and consumption structure of urban and rural residents, and the demand for safe and healthy living quality has increased along with consumers, such as air purifiers. The environmental environmental protection industry has ushered in accelerating development. As a well-known environmental protection brand in China, MFRESH, a subsidiary of Zero Micro Technology, keeps up with the general trend of consumer upgrading, not only completing the young intelligent transformation and upgrading, but also through the products of KJ800F-M800A. Launched, Cohesion Air Net Industry develops new kinetic energy.
Welcome consumption upgrade Dongfeng Air net market accelerates development
According to the Credit Suisse Research Report, China has 109 million middle-class people in 2017, accounting for 11% of the country's adult population, ranking first in the world. In addition, according to the national strategic plan, during the 13th Five-Year Plan period, China will build a fully-off, well-off society. Society expects China's per capita GDP to exceed US$13,000 in 2020. The increase in income will directly boost public spending on high-quality life, and it will also enable air purifiers and other environmental and health products to usher in a new historical opportunity for rapid development.
In the era of consumption upgrading, air purifiers are gradually becoming the necessities of Chinese families and are known as the “five major appliances.” Survey data indicate that 83% of consumers are positive about purchasing air purifiers. 68% of consumers believe that purchasing air purifiers is 'necessary'. Faced with the market opportunity brought about by a new round of consumer upgrades, MFRESH followed the trend and launched the groundbreaking 'Tornado' KJ800F. - M800A air purifier, set off industry hot.
It is understood thatMFRESH KJ800F-M800A has a CADR of up to 800m3/h, a CADR of formaldehyde of 400m3/h, and a unique CSV center-surround airflow technology, such as a cyclone-like purification rate that makes it available for sale. In addition, the product is also equipped with a large area long-acting antibacterial filter with H12 carbon cloth, a high-precision laser sensor, a full-screen large touch panel, and 5 million units of negative ion generators and other black technologies. , Satisfy the health, fashion, convenience, and comfortable use of consumers nowadays.
In this regard, the industry pointed out that the health awareness of consumption upgrades will awaken the consumer's dependence on the vacant net products, and it also puts forward higher requirements for product quality. MFRESH KJ800F-M800A air Purifier to refresh the performance of industry purification efficiency, not only succeeded in the forefront of consumer upgrades, but also provided a new direction for product upgrades.
Adhere to the younger and smarter Net Meishi brand upgrade 'Wind by the wind'
Western proverbs state that 'opportunities are there and visionary people always plan ahead'. Looking at the history of MFRESH, its R&D ideas and business philosophy are always ahead of its peers. It is reported that as early as the haze problem Before the widespread outbreak, MFRESH has begun to pay attention to indoor air pollution problems. Through cooperation with domestic universities and research institutions in Europe and the United States, it has accumulated a wealth of technical experience. This has also become MFRESH. The leading domestic air purifier solution provider has laid a solid foundation.
The success of the KJ800F-M800A also enabled MFRESH to take the initiative in the new market environment. For how to seize the market opportunities brought about by this round of consumer upgrades, MFRESH believes that the core There are two things: First, can we win the recognition and favor of the young generation of consumers; second, can we satisfy the growing health needs of users through technological innovation.MFRESH established the brand idea of 'Younger Smart Home Appliances Leaders'. Through the brand's 'rejuvenation' and 'intelligent' transformation, we are committed to building the first brand of environmental appliances in the hearts of young consumers.
In the future, under the guidance of the new brand strategy, MFRESH will continue to innovate and upgrade based on the strong technical strength, precise marketing capabilities and integrated value industry chain of zero micro technology, aiming to provide more for young families. High-performance environmental protection products.
Nowadays, with the east wind of consumption upgrading, the air purifier market is undergoing a process of transformation from quantity to quality, and brand transformation and upgrading is an inevitable trend. In the face of new trends in the industry, MFRESH not only insists on innovative products. Catering to the diversification of consumers, personalized needs, through the brand's perfect 'transformation', has brought new thinking to the sustainable and healthy development of the industry. There is no doubt that in the general trend of consumption upgrades, China's empty net market still Move high speed.