'The new wind must not only solve the haze. In addition to ventilation and ventilation, the promotion of new wind must also be rooted in the original and return to the essence. It is an OVC cloud network that can improve the indoor air environment, provide fresh air, and provide quality air. ) Chen Renliang, executive deputy general manager of the real estate big data business division said so.
On May 4th, the 2018 New Wind Industry Summit with the theme of “Upgrading Environmental Protection, How the New Breeze broke” was held at the Shanghai New International Expo Center. The Nineteenth Congress pointed out the direction for China’s promotion of ecological civilization construction and green development. The government has The construction of ecological civilization has risen to the national strategic height. With the inevitable trend of environmental protection upgrading, how to promote the healthy and sustainable development of the new wind industry has become the main topic of the summit.
Smog Economy Fosters Rapid Development of New Wind Industry
In recent years, the normalization of smog in China has promoted the issue of air pollution to become a major issue for people's livelihood. Under the birth of the 'smog economy', many industries have begun to become hot. The new air system is one of them. In foreign countries, especially in Europe and America The fresh air system that has become a must-have item for household life has been plagued by domestic haze environment when it first entered China. It is not immune from 'acclimatization', and domestic manufacturers are innovative on the basis of the original, adding anti-mite technology, which makes the new wind become ' Anti-cockroach artifacts and quickly became popular in China, its popularity and sales have also greatly improved.
According to the statistics released by the Orvieto Cloud Network during the summit, the sales volume of China's fresh air system products reached 4.5 billion in 2015, an increase of 29% compared with 3.5 billion in 2014; the market size of China's fresh air system reached 6.1 billion yuan in 2016, a year-on-year increase of 36%. %, 8 billion in 2017, an increase of 31% over the same period of last year. Although the data indicates that the growth momentum is weak in 2018, the rate of increase is still considerable. This shows that the new industry is entering a period of rapid development, of course, this is related to people’s quality of life. The increasing demand and the increasing attention to the environment are inextricably linked.
It is not only a new wind in the development of the new wind industry
In 2017, the country resolutely won the battle to defend against the blue sky. The Beijing-Tianjin-Hebei region, led by Beijing, has been effectively alleviated due to the 'coal-to-electricity' and 'coal-to-gas' policies. The pollution index has obviously decreased, but the pollution has not yet been effectively contained. The pollution in some areas is still serious. The situation is not optimistic and still faces many problems and challenges. Chen Renliang pointed out that the problem of indoor decoration pollution is getting worse, especially TVOC, formaldehyde, and stupid Excessive levels of indoor harmful substances are common. With the rise of consumption and the rise of the middle class, consumers have become increasingly aware of the need for quality of life.
The misconception of the long-term concept of “eliminator” has gradually forgotten that the most original and most important function of the new air system is the ventilation and ventilation. Compared with natural ventilation, the fresh air has a large amount of ventilation, there are ventilations in the fresh air, and air flow is organized. Scientific and reasonable and orderly, better ventilation effect; at the same time, it can effectively control indoor air humidity, eliminate moldy and bacterial growth in autumn and winter seasons, etc.; in addition, compared with the noise caused by window ventilation, the new wind is This can be completely avoided and consumers are refreshed and peaceful. Therefore, in the context of escalating consumer demand, compared to air purifiers, the new air system with the “purification + ventilation + ventilation” function is gradually becoming Just need. The data of Ovi cloud network shows that the popularity of the new air system products in the Chinese market is less than 5%, while the foreign penetration rate is as high as 95%, which shows that there is a huge space for development in the industry.
Director of Low Carbon Building Research Center of China Construction Research Institute and Deng Gangfeng, Secretary General of the China Air Purification Industry Union, stated to the National Grid of China that the current atmospheric environment in China is still severe, and the indoor air quality also needs attention, and there is still a need for environmental protection. In the long course of time, it is necessary to install a fresh air purification system for residential buildings. She also pointed out that the new air purification system is currently favored by real estate developers, and many national key projects are supporting the new air purification system. As people’s health awareness gradually increases, the industry will Into the profit track, the new wind market in the future has a very broad development prospects.
Breaking the road requires all parties to join in the promotion
The increasing interest in the new wind market and the temptation of the huge development space have prompted a large influx of relevant production companies. According to the online monitoring data of Ovid Cloud Online, there are 71 online monitoring brands in the New Wind Market from January to November 2017. Brands include Panasonic, Ayers, Three Dads, Brown, Enigma, Dreamers, etc.
The new wind of the court is located in the smart pipeless air system, focusing on the market after renovation. Wang Cheng, founder of Beijing Science and Technology Co., Ltd., believes that the new wind brand manufacturers are faced with many problems, and one summary is to emphasize the management of lighter operations. The reason is that there is insufficient communication, insufficient training, and insufficient assistance. Wang Cheng told reporters that this new wind has established the operation and assistance of offline channels, created an elite sales team, and established a standardized profit model across the country. Conduct event guidance.
The sales strategy of Suning's new style will replicate the development model of central air conditioning. Wang Rongchang, marketing director of Suning's Yip Air Conditioning Co., Ltd., stated that the central air-conditioning channel of Suning is being upgraded and the supply chain of all front-line brands is being opened, with more than 1,000 store products Into the store, the channel integration of the residential central air-conditioning industry will be upgraded to achieve a 55% compound growth in 3 years, and the sales strategy of the new category will replicate this development model. It has in-depth cooperation with 20 brands and has opened up a sales area in 600 offline stores. We have enriched the product line under the line. Online activities follow the air conditioning system as a whole. We do drainage under the line and compare it online to create a 24-hour customer experience.
In addition, Panasonic’s “total indoor fresh air purification” system, which is based on a total heat exchanger and a dust collection chamber, is combined with an air purifier and an indoor ion purification device as the main system for indoor circulation purification. Indoor fresh air is provided continuously for 24 hours and indoor contaminants are effectively eliminated. The Ayers group of the new Ayers group has announced that with just one single product, JD.com’s public fundraising will receive 1.05 million sales for one month. For the 'no-hole installation' new air system, focus on the new wind industry 3.0 times.
Ovid Cloud expects that sales in the new wind industry will reach 10.5 billion yuan in 2018, achieving a 31.3% growth. The engineering market accounts for nearly 70% of the total. The development prospects are broad, and the refined decoration market has brought huge dividends and growth to the new wind companies. In 2017, the matching ratio of fresh air products for hardcover rooms in 2017 was 31.1%, which basically doubled and the matching scale was 397,000 units, an increase of 95.6% year-on-year. Among the developers supporting fresh air products, Evergrande, China Vanke, and Country Garden ranked top 3, accounting for Super six into.
The construction of an ecological civilization is a millennium plan for the sustainable development of the Chinese nation. The supervision of environmental protection will be more stringent in the future. The rise of the middle class and the second-child policy will inevitably promote the accelerated popularization of the new wind system. Under the new backdrop, the breaking of the new wind market It is particularly important. Chen Renliang told reporters that the project channel has a good momentum of development. Enterprises need to seize opportunities. Product function design and publicity selling points must fully meet consumer needs, improve the lack of new air standards, and maintain high maintenance costs.
As Chen Renliang said, the development of the new wind must involve the concerted efforts of all relevant associations, agencies, media, and even the company itself, including distributors, to work together to promote the health of the industry. Order development.