In the world, only love and food can not be lived up to it! And the flavor of food is steamed and fresh!
It is known that steaming is an ancient dietary tradition. Steaming rewrites the primitive ways in which humans used fire or water to directly heat food in ancient societies. It was hailed as the second largest invention of the history of human cooking after humans fired bricks and wood. The most traditional way of cooking in China, which is based on farming culture. Compared with frying and frying, steaming is also the most nutritious and healthy way of cooking. This minimalist cooking style has become a craft, a culture, and more. It is the heritage of the Chinese people for thousands of years.
At present, the China National Association of Home Appliances Association, China National Grid Joint Vision, co-hosted the "Steaming" love you as the theme of the photography contest is in full swing. The event was from the United States, boss, Galanz, Vantage, Haier, Bosch Home Appliances, Siemens Home Appliances and other companies strongly support.
Once the event was launched, it attracted the attention of photographers and more and more people joined the ranks of the photography contest. It is reported that the event has received more than 8,000 works from across the country. Many of the works not only show the beauty of steamed food, but also Let people understand how steaming foods connect people, how to use steamed food to express love.
A series of photographs let us see that the kitchen life has changed from 'simple cooking' to 'artistic creation'.
The exquisite composition, the gentle light will show the appearance of 'steaming' the food to the extreme.
Those soft, sweet, floating fragrance food works, 'steamed' delicious and nutritious, 'steamed' taste and health, 'steamed' out of the atmosphere and fun of life!
There will always be people who love life, transform common ingredients into tempting appearances, and let us see their love of life in food.
Mom is always best for children
Before we cook, food is an important way for us to express our concern for the family. How does my mother express love for her family? How does Mrs. Say love to her husband? It is to eat delicious food for the other person. But this way of expressing love It was sacrifice, dedication, feeling that they took a spatula and stood in a smoky kitchen, like on the battlefield. At that time, the kitchen was closed, the people who cooked the food were in the kitchen, the people who ate the vegetables, and enjoyed themselves outside.
Today, the kitchen is no longer a single cooking area in the traditional sense, but it also has the function of family emotion communication. More and more people choose to use steamed food to cook. It is very easy to get food in the kitchen in 2 or 3 times. For them, this is a healthy food and lifestyle. They have realized that when the food becomes a simple activity, the whole life attitude becomes simple and beautiful.
Therefore, 'steaming' not only evaporates health, but also can evaporate the happiness of the beautiful and steamed family.
The organizer, Liu Wei, deputy editor of the China State Grid, stated that 'the original intention of this photography competition was to express the works through various 'steamed' foods, thereby stimulating more consumers. Steamer (electric steamer ) As an emerging kitchen appliance, it is closely related to healthy eating and convenient life. It is also inseparable from the pursuit of culinary pleasures by consumers and the emotional communication through the kitchen. It is the externalization of life attitude and it is easy to incite the consumer's heartbeat. Level discussion. '
At present, the steamer (electric steamer) market maintains a rapid growth rate. According to data from Ove Cloud Network, in 2017, the sales of embedded steamers in China reached 538,000 units, an increase of 56% year-on-year, and sales of RMB3.4 billion were realized. 55.7%; forecast that in 2018 steamer category sales, the amount will also maintain an increase of more than 50%. steamer (electric steamer) industry is still in the consumer's popular 'primary stage', consumers have less contact with them, Product awareness is low. The brand needs to be bolstered and the industry is making a come-out. This will further stimulate consumer resonance.
On April 18th, China National Association of Electrical Appliances sponsored the "Healthy Life One" sponsored by the China National Grid. (Electric Steamer)The Consumer Promotion Program' was held in Beijing. At the meeting, Jiang Feng, chairman of the China Household Electrical Appliances Association, said, 'As a responsible industry organization, we should stand up here and build a bridge between companies and consumers, and lead the society to steam boxes. (Electric Steamer)The enthusiasm of new products, so as to promote steamer into millions of households. '
'We will promote the steamer through a photography competition and a succession of related activities. (Electric Steamer)Consumption, accelerating the development of the industry. ' Liu Ye said.
Nowadays, a modern steaming culture tour that inherits traditional cooking techniques is already open. This kind of healthy, interactive kitchen lifestyle will surely be passed on to more families so that every modern Chinese urban family can easily enjoy health and nutrition. Delicious, low carbon, high quality, beautiful new life.