Compared with Samsung in China, LG's smart phone industry is not flattered. Before this, I do not know that in order to save costs, LG has clearly demonstrated the coldness of the Chinese market. However, with the adjustment of LG's mobile phone strategy, it treats the high-end market. And the attitude of the Chinese market has obviously changed.
At the beginning of this year, LG Vice President Cho Sung-jin disclosed at a CES 2018 press conference that the company will only launch new smartphones when necessary. In other words, the company will not launch flagship mobile phones every year. , LG has a new idea for the strategic development of its mobile phone business.
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According to South Korean media reports, LG has made plans to abandon high-end mobile phones. Not only that, LG also hopes to use Hong Kong as a springboard to enter the Chinese mainland market in the future. In order to promote sales, LG Korea’s sales department will be responsible for this year. Hong Kong and mainland China.
What makes LG have such a move is nothing more than the death of its rival Samsung. Since it has been competing with Samsung before, it has caused the handsets to be too high-end and has damaged its global market share. In the future, LG will adjust its strategy and introduce more cost-effective. Mobile phone.
