Saino's special research: The dark horse with the full screen era homogenization - vivoX21

On the night of May 2, IDC released data showing that in the first quarter of 2018, global smart phone market shipments reached 336.1 million units, down 2.4% year-on-year; China’s smartphone shipments fell below 100 million, but the Chinese market The structure of the ministry’s competitors remains strong. Huawei OV ranks the top three with 23.8%, 18.5% and 16%, respectively, compared with 14.8%, -2.09%, and 3.75% for the previous year. At the same time, we can see that The P, R, and X series of these three brands are all adopting a full-screen high-screen ratio, thus proclaiming a full-screen model. Formally selling from the bright spot of mobile phones has become the basic selling point.

In an era of full screen, whoever first finds a new blue ocean, whoever uses new technologies to stand out from the crowd, it seems that nowadays, vivoX21 has appeared on the market since then, capacitive version, fingerprint version under the screen, The Black Gold version has been sold for a long time. It has long been the top spot for mobile phone sales, and has become the focus model under the spotlight. Recently, Sinon conducted a special analysis of the sales of vivoX21 and released corresponding special studies. The highly sought after vivoX21.

At the time of the vivoX20 launch in January, Sinon had made corresponding data announcements. VivoX20 has become a popular mobile phone since its launch. It immediately became the sales champion in the second week after the launch, and continued to sell steadily thereafter. Growth, in the week of the fourth week of the IPO, successfully broke 5% of the total market sales. In terms of sales volume, the performance of vivoX21 directly increased the '5% of 4 weeks' rate created by vivoX20 directly to '2 weeks 5%. In the second weekend of the IPO, the company achieved sales performance of 5% of the total sales volume. At the same time, compared with other brands, it successfully became the most popular model in the 3000-4000 yuan stall market. Started his own conquest of hot sales top.

As mentioned above, at the moment when the full screen has become homogenous, among many full-screen mobile phones, vivoX21 needs to have its own unique selling point, and vivo pioneers have come up with 'fingerprints' and 'Jovi Artificial Intelligence' Two trump cards. They provide the user with the most logical unlocking method and the smart assistant who knows you best, a comprehensive screen with a deep optimization operation method, and FaceWake facial recognition that supports efficient 0.01s recognition under light compensation. A solution that is comfortable - convenient - easy to use - low cost of learning as the core.

In vivo's most traditional sub-item - good-looking, good-looking, and fun-loving, the performance of vivoX21 is also remarkable. Thanks to the smart subsystem integrated in Jovi, the user experience in vivo photography on vivoX21 is further improved. Based on the previous generations of intellectual beauty and self-timer backlighting, a new artificial intelligence algorithm was incorporated, and the new 'Jovi Beauty' was added to achieve a more real-time beauty effect and a more natural beauty effect. In sound effects, Vivo The audio algorithm is a high-quality acoustic team that creates a Deep Field deep-space sound effect. For the game that consumes most power and heat, the vivoX21 uses Jovi's intelligent management to identify frequently played games, intelligently coordinate storage resources, and ensure Play games quickly open and dynamically coordinate system resources based on user habits, allowing the phone to run supported games in a better state.

For a mobile phone, all the features listed are not as convincing as the sales, but in the sales, whether there is user stickiness and the inflow of users is from the side to illustrate the success of a product. In the sales survey of vivoX21, it can be found that among the users of the top10 machine for replacement, in addition to 36.69% of the old users from vivo, it can be proved from the side that vivoX21 can meet the needs of existing users, but it also attracted 35.61% from Apple. Users and 23.38% came from OPPO users, becoming a real spotlight product.

Compared with Sanor's relevant data, we can see that the vivoX21 has become a well-deserved explosive product in the mobile phone market in 2018. Under the analysis, we can see that the use of new technologies and the creation of a mobile phone to understand your vivo have already been fully screened. The era has gone out of its own path. The market's good feedback on vivo will allow vivo to continue to be firm in this dimension, providing users with products that are more efficient and convenient to understand.

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