According to a recent survey released by Digitimes Research, the shipment volume of China's smartphone market in the first quarter of this year fell by 34% compared to the previous month, and shipments were less than 90 million units. The main reason for this result was that the spring holiday makers had cut back. Production, and clearing the inventory of some channels, also including the slow sales of the new iPhone. This sharp decline in shipments directly led to China's smart phone shipments in the global share of less than 30%.
In the first quarter, China's top five smart phone suppliers were Xiaomi, Huawei, OPPO, Vivo and Apple. Xiaomi was the least affected vendor in the first quarter, which was mainly due to the heat of the Red Million 5 Plus. In contrast, Huawei lacked new product releases during the quarter, shipments fell 40% month-on-month, and both OPPO and vivo focused on selling older models. Both shipments fell by more than 30% qoq. It fell by 25.6%.
However, in the second quarter, Digitaltimes expects that the mobile phone shipments in the Chinese market will have a larger increase, because many manufacturers have introduced new products in the quarter. But Apple is not included, Digitaltimes expects iPhone shipments in China in the second The quarter will still fall by 30% compared to the previous quarter, because most consumers will choose to wait for the new iPhone to be released in the third quarter.
