When it comes to mobile operating systems, everyone must first think of Android and iOS, which are very familiar to each other. These two rivals now occupy half of the country. However, in the Indian market, the market share of Apple's iOS is not satisfactory. It actually ranked third. According to market research agency DeviceAtlas statistics, the Indian market is currently the second largest mobile system, is its own KaiOS, the name looks like before the iOS added a Ka, but actually have nothing to do with Apple.
According to reports, KaiOS is a Linux-based mobile operating system. It was officially launched last year. The reason why the market is expanding so rapidly in India is that the handsets that carry the system are all cheap enough. At the same time, there are some good software support, and this system will also be HTML5 applications are brought into non-touch devices.
As for why Apple did not occupy more shares in India, which is related to the price of iPhone products. Apple's cheapest mobile phone products, are the iPhone SE, iPhone5, iPhone6 and other old models. However, their current prices are still not low, the official sale The price is generally more than 2,000 yuan. Compared to affordable thousands of machines, the high price is difficult to attract Indian consumers. Of course, Apple also wants to use cheaper products to overcome the Indian market, such as the establishment of factories in India to reduce production Cost, launching exclusive models for the Indian market, etc. However, these methods have not seen significant results, and Apple did not have a more effective method for a while.
In 2016, smart phone users in India have surpassed the US to become the world’s second largest market. In India, the smartphone market shipments in India were 124 million in 2017. This year, 387 million Indian consumers are expected to use smart phones by 2020. A figure will increase to 585 million. The Indian market is mainly composed of cheap, low-end products. According to the global tablet and smart phone tracker, India's ranking in the use of high-end smart phones is very low: As of 2018 1 The month is 7.5%. This explains why the Apple iPhone is 'fairly sold' in India. And Apple wants to increase its share in the Indian market. Trying to roll out some of the most popular economic devices is the only solution at this stage. For example, like millet, OPPO, the main red rice series, A series.
