The rapid development of smart phone technology not only changes people’s lifestyle, but also has a direct impact on many related industries. Since the mobile phone photography function was launched, the small digital camera has gradually left with the convenience of “one machine with multiple capabilities”. Users have also become one of the core indicators for measuring smartphone performance.
With the increasing maturity of artificial intelligence technology, from last year, Huawei, a mobile phone company represented by Apple, has begun to introduce AI technology into mobile phone functions. Through powerful artificial intelligence algorithms and massive data training, mobile phones have replaced humans as professionals. The learning and reserve of photography knowledge. With the addition of AI, the mobile photography experience has been greatly improved, making mobile phone photography more professional and smart, and at the same time promoting photography technology into a new era of smart photography.
As an AI smart photography leader, Huawei's P20 Pro phone has just been launched. It is equipped with Huawei's original Leica rear camera and AI photography master system. It is called the 'mobile phone to change the rules of the game'. In the professional image evaluation agency DxOMARK list Among them, the Huawei P20 Pro scored 114 points for the camera and won the DxOMARK smartphone camera quality. In comparison, the Samsung S9+ scored 104 points and the Apple iPhone X scored 101 points.
Yu Chengdong, CEO of Huawei's consumer business, said: 'From the past film photography to digital photography in the 1990s, and today's AI (artificial intelligence) smart photography brought by the HUAWEI P20 series, Huawei's core technological advancement has driven photography into The 3.0 era. Through the industry-leading lens system and more powerful AI technology blessings, the HUAWEI P20 Series redefines mobile photography, leaving photographic art no longer a minority.
Photography 3.0 era: Everyone can shoot large
Since its inception, photography technology has gone through both film and digital eras. In the era of film, photographers need to deploy professional photographic equipment, professional knowledge of photography, and a lot of financial investment to make photography a privilege for a few people. Before the shutter button is pressed, it is necessary to ensure the correctness of each parameter, the rigor of the composition, and the fullness of the picture. Otherwise, a piece of film may be scrapped. Also in that era, a well-established, skillful photography was developed. people.
With the advent of digital photography technology, instant photography technology has been brought to light, freed from the shackles of professional equipment, and allowed photography to reach out to the general public. This makes it easy for anyone who understands and does not understand photography to play with the camera easily. However, if you want to take good pictures, photographers also need to understand, master professional composition and professional tuning skills.
In the era of photography 3.0, under the driving of artificial intelligence, photography can analyze and calculate scenes and light scenes, automatically adjust parameters, and match the photo mode. Take the Huawei P20 Pro as an example. The AI smart photography function is equipped to recognize many images. Up to 19 categories and more than 500 scenes, covering not only most of the scenes common to consumers, but also realizing the recognition of subdivided scenes in big categories. For example, under the category of great food, it can distinguish green vegetables, meat, etc. One-by-one-one-on-one algorithm. When consumers are in different scenes, AI intelligent photography can automatically identify and automatically tune.
In order to improve the degree of color reproduction, the One-View-One-Image algorithm has a higher image quality and is more targeted. Huawei cooperates with professional photographers, lighting technicians, post-retouchers, and makeup artists in various fields to perform various scenarios. Targeted guidance, joint training of different scenes shooting effect. The user simply press the shutter, you can easily shoot a 'big'.
AI empowers mobile photography to specialization
The power of AI's intelligent photography is reflected more directly in dark light photography. As we all know, dark light shooting is extremely testful for the skill of photographers and the performance of the camera. In the past, in order to shoot a satisfactory night view photograph, it often requires various professional The equipment, after a long wait and try.
In the age of AI photography, with the improvement of artificial intelligence technology and hardware performance, smart phones have the photo-taking strength comparable to that of SLR. The problems that have plagued the photographer in the past will be solved.
In order to solve the night shooting problem, the Huawei P20 Pro has made a revolutionary upgrade in hardware. The 1/1.7-inch large-size image sensor and the large aperture of the F1.6 enhance the ability to capture light. It also uses RAW-HDR's multi-frame noise reduction technology to ensure sufficient brightness and low noise in extremely dark environments. Huawei's P20 Pro's first Leica triple camera consists of a 40 megapixel color lens, 20 million pixel black and white lens, and 8 million. 3x optical zoom lens combination, has a stronger light sensing capability.
Through the above techniques, although the photos can be shot much brighter, they can't shoot beautiful colors and transparency in extremely dark environments. To this end, Huawei has also released a 'night scene mode' that effectively extends the exposure time. Improve the quality of the image. At the same time, P20 Pro through AI Image Stabilization (AIS) technology, to solve the problem of long-time exposure due to hand shake caused by image blur, can support up to 6 seconds of handheld night shooting.
It can be said that in the era of smart photography, the camera's camera performance will become more and more professional, which also provides professional photographers and photographers with an alternative to the SLR.
Wang Chaoge, a well-known director, is the first user of P20 Pro. She believes that photography is the projection of the inner world on top of real life. Everything in life has the beauty of art that people have never explored, and the P20 Pro camera captures our naked eye. In less than stunning moments, more intelligent images bring more freedom of expression.
Yu Chengdong, CEO of Huawei's consumer business, said that artificial intelligence is the trend of the mobile phone industry in the future. As the first mobile phone company to present AI photos, Huawei will further develop and enhance its capabilities. Our industry-leading partner, Leica Working together, the three generations of products are continuously polished. 'We will not stop exploring the way we have enabled technology photography. As the most high-end series that Huawei has accumulated, the P series will continue to bring consumers new experiences beyond expectations. '
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