On the evening of May 5th, NVIDIA issued a statement on its official blog that officially ended the NVIDIA GeForce Partner Program (GPP).
At the beginning of the birth of the GPP (March 1st) did not cause controversy, until one week later, Hardocp editor Kyle's '檄文' condemned. As the Pentium processor FDIV (floating point) BUG founder, Kyle's authority to GPP The degree of interest has been pushed to new heights, and even the FTC/EU has been involved in the investigation.
In simple terms, NVIDIA GPP is a "cooperation plan" for NVIDIA GeForce GPU customers for AIC, OEM, etc. Members who join can enjoy NV's 'first-line support, corporate financial support, sales rebate, game bundle', etc. Various 'welfare'. However, Due to its requirement for cooperation between the manufacturer's game brand and the GeForce graphics card, many media and consumers believe that NV is in fact asking AICs to choose the edge station..
Later, with Asus launching the AREZ brand for Radeon, ROG has an A-card, and MSI/Gigabyte does not have a Gaming/AORUS A card overseas. It seems that more and more evidence shows that the situation is moving in the direction of 'monopoly'.
However, NV never responded. This time the GPP was stopped. The wording is also 'unfaithful.' For example, 'The public opinion is completely partial, we are too lazy to respond, and we simply stop this plan'.
Subsequently, NV still excuse the GPP for excuse. For example, 'the purpose is to make the game brand more transparent. After all, choosing which GPU is to define a dedicated game platform. They do not want a game brand to have N attributes hidden, to the consumer. Causes trouble.
See here, It is also possible to understand NV to a certain extent, but it is clear that they are still disadvantaged. Otherwise, who would be so simple and brutally shot out what they insisted on?
