During this time, the graphics community was turbulent by NVIDIA, and its GeForce Partner Program made AMD very angry, but in the end they were forced to give up.
In simple terms, NV's GPP plan requires that N-card co-branded retailers and OEMs can only use specific gaming graphics cards for NVIDIA GPUs. For example, ASUS ROG (the player country) cannot sell N-cards and A-cards at the same time.
Such plans make the old players and AMD feel very bad, because it is limiting the choice of consumers, may be excessive pressure on the outside world, today NVIDIA announced the cancellation of the GPP project, too controversial that they can not match these Wrong fights, although forced to cancel, but NV emphasizes that all their purposes are for gamers.
For this decision, AMD did not express too much, but only emphasized that they use the values of 'free choice' and 'open innovation' to provide AIB vendors with the best, high performance, high quality game products and technologies for as many players as possible. Delivering high-performance graphics, there are no anti-competitive conditions.
