Text "Corporate" reporter Peng Fei
'This may not be easy to say too much, the domestic mobile phone is too convergent, accidentally stole your concept, our platform has been stolen too much.'
On April 20th, at the 2018 China Intellectual Property Protection High-Level Forum under the theme of “Enhancing Intellectual Property Protection and Creating a Good Business Environment,” Liu Mingzhuo, vice president of Cool Group, revealed in an interview with reporters that Cool will launch a next August. AI smart phone. When the reporter further asked what the highlights of this phone, especially when compared with the Xiaomi mobile phone, Liu Mingzhuo, who has been talkative, has become more cautious.
As a long-term vice president of the Cool Group intellectual property division, Liu Mingzhuo's caution came from his clear observation of the status quo of domestic mobile phone intellectual property protection, 'too much unbridled patent infringement, too much loss'.
At the beginning of 2018, Cool Group formally initiated a patent litigation against Xiaomi, Xiaomi Communication Technology Co., Ltd. under Xiaomi, Xiaomi Technology Co., Ltd., Xiaomizhijia Commercial Co., Ltd. Shenzhen First Branch, and Shenzhen Tongtianda Communications Electronics Co., Ltd. The company infringed on the three invention patent rights of Cool Subsidiary Yulong Company and instituted a lawsuit in Shenzhen Intermediate People's Court.
The outside world questioned that at the time of preparation for listing by Xiaomi, the lawsuit of the patents for Cool was suspected of being subject to speculation. Liu Mingzhuo responded to lawsuits as soon as possible. A few years ago, Cool sent a lawyer letter to Xiaomi, but it was not answered. 'From a policy perspective We see that the State Intellectual Property Office is advancing the strict protection of intellectual property rights, protection, rapid protection, and protection of all work, creating a good business environment and an innovative environment. ' Liu Mingzhuo said that the lawsuit happened to catch up with the party’s The Nine Spirits took root in the intellectual property system and the awareness of national intellectual property protection was further strengthened. 'Coolia hopes to take this opportunity to safeguard its own intellectual property rights, and it can also set a landmark case for the industry'.
Strong patent reserves are at the core of foreign investment
At the recent Boao Forum, General Secretary Xi Jinping announced that China will adopt a series of new and significant measures in expanding its opening up, 'Improve the law enforcement force, increase law enforcement efforts, and raise the cost of illegal activities. Protect the legal knowledge of foreign companies in China. Property rights, hope that foreign governments will strengthen the protection of intellectual property in China'.
This news greatly encouraged the motivation of Chinese companies to innovate and start business. In response, Liu Mingzhuo said that the further strengthening of the protection of intellectual property rights by the state will set a firm foothold for overseas Chinese companies and boldly move forward with courage.
Liu Mingzhuo told reporters that Coolpad has always placed intellectual property work in an important position in its development strategy.
Cool Group entered the R&D and manufacturing field of smartphones in 2003. Two years later, it launched a dual-mode dual-standby smart phone, established its own technological leadership, and built a complete patent layout based on this. Cool Group currently has 5G, AI, Dual system, mobile security, UI interaction and mobile Internet technologies, accumulate strong patent strength.
Liu Mingzhuo told reporters: 'Cool Group attaches great importance to the protection of intellectual property rights and also respects the rights of intellectual property rights. Product revenue and patent proceeds continue to be invested in the product R&D process to achieve a virtuous circle. ' It is reported that Coolpad has more than 5,000 employees worldwide. There are more than 2,000 R&D personnel, accounting for more than 40% of the total, and R&D investment accounts for more than 10% of total revenue each year.
In addition to the domestic market, Cool Group has also carried out intellectual property arrangements very early in overseas markets. For example, in the US market, 150 patent applications have been submitted for AI children's watches, and more than 20 have been authorized. In the field of smart wear, Cool Group Has more than 200 patents. As of April 2018, Coolpad Group has submitted more than 13,000 patent applications on a global scale, of which invention patent applications accounted for 95%, more than 2,000 have been authorized.
"The strong patent reserves have become the core strength of the Cool Group to go abroad and based on countries and regions such as the United States and Europe. 'Liu Mingzhuo said that the Cool Group is a mobile R&D and manufacturing company that entered the overseas market earlier. The Cool Group entered since 1999. Since the field of intelligent terminals, eight research and development bases including the United States Institute and the Indian Institute have been established globally. At present, the group has 70 researchers in Shenzhen and 40 in the United States Institute.
Operation of the patent as 'capital'
In the past 20 years of his work experience, Liu Mingzhuo has extensive experience in financial finance and strategic management. He led Coolpad Group to complete domestic and foreign debt issuance projects and several asset restructurings and asset mergers and acquisitions projects. Currently, Liu Mingzhuo is in charge of the intellectual property department of Coolpad Group. , The past asset operation experience was applied to the management of intangible assets of intellectual property, and the Group’s intellectual property value was capitalized.
Liu Mingzhuo told reporters that the operation of patents as 'capital' is an important task that the Coolpad Group has been actively carrying out. 'Thanks to the high attention paid by the company's leaders, the Coolpad Group started its patent operations very early and established 'Increasing business competitiveness' as the core objective of the intellectual property strategy. '
The intellectual property strategy implemented by Cool Group includes three aspects: based on research and development, focusing on the market; intellectual property work should be embedded in all aspects of the company's production and operation; establishing a sound intellectual property defense system to support the company's business strategy and improving the company's market development The degree of freedom; Strengthen the operation of intellectual property rights and reduce intellectual property risks.
In Liu Mingzhuo's view, the patent operation mode should be adapted to the development stage of the enterprise.
For example, for the Coolpad Group, the main direction of patent operation is the layout of patents, patent applications, and development to the industrial stage. Positive consideration should be given to building patent pools, participating in technical standards, and negotiating transfer of licenses.
Liu Mingzhuo also revealed that at present, the Coolpad Group’s patent operation mode is gradually progressing from the application, transfer, licensing of patent rights, to funding, pledge, insurance, patent pool, defense, standards and other multi-dimensional, multi-level development. In addition, the Group will also Patent technology, as a factor of production or a capital element, participates in the commercialization of Coolpad Group to maximize the economic value of patented technology.
However, Liu Mingzhuo also pointed out that the use of patents to invest in shares to invest in the implementation of patent pledge financing, these operating models are still facing a number of problems such as difficult to evaluate the value of the patent, without the need to jointly solve the industry.
Cool Group's patented operating experience
Liu Mingzhuo told reporters that patent operations can be literally divided into 'usage' and 'operating' of patents. Enterprises use patents to make a large number of patents prior to the launch of the product to protect their own innovative technologies and avoid legal risks. It is the value of patented technology. The basic modes of patent operation are patent commercialization, patent transfer, patent license and patent pledge.
Liu Mingzhuo further said that the commercialization of patents must go through the process of patent productization. Patented productization refers to the process of converting patented technologies into patented products. Patent commercialization requires not only the production of patented products, but also the requirement for patented products to enter the market for sales. Gaining profits. The patented commercial operation model refers to patent owners' use of patented technology for their own production and launch of products. Under this model, enterprises make full use of patents to protect their own products, patent layout and exercise of patent rights. , Product production and product sales in the entire process. '
Liu Mingzhuo told reporters that the Coolpad Group's patent operation plan is mainly based on rights, assets, and capital.
The operation of a patent as a 'right' refers to the use of the patent system to give rights holders a monopoly in time and space in exchange for the disclosure of patented technology and to gain competition in a certain field through the overall layout of the company’s own R&D technology. Advantage.
The operation of patents as 'assets' refers to the accumulation of patents by enterprises, which has already obtained high-quality patent reserves. Patent technology has become an important and core asset of enterprises. It combines patent assets and production factors of enterprises to create value for enterprises. Contains patented industrial content, trading of patent assets.
The operation of patents as 'capital' refers to the use of modern financial markets to provide conditions and capitalization tools for the capitalization of patents, patent pledges, and patent pledge financing models include direct pledge financing models such as bank + patent pledges; indirect pledge financing models such as banks +Patent Pledge + Patent Anti-guarantee. The problem with patent pledge financing is that the risk of disposing of a pledged patent is relatively high, including the risk of patent valuation, the risk of legal proceedings, and the operational risk.
'I think the core of patent operation is how to explore the potential value of patents. For Cool Group has already entered the queue of million patents, then how to explore the potential value of these patents, and achieve intrinsic value through patented technology performance. ' Liu Mingzhuo finally Said that the nature of patent operations is based on patent applications and patent rights as the object of operations, market-based operations as a means of embedding patent creation, layout, operations, and operations into the company's industrial chain, the value chain and the innovation chain , Promote the integration of enterprise innovation resources, realize the economic value of the patent market.
Liu Mingzhuo
Vice President of Cool Group, graduated from Hong Kong Polytechnic University with an MBA degree. He has more than 20 years of financial and strategic management experience. He has led Coolpad Group to complete domestic and foreign debt issuance projects and several asset restructurings and asset mergers and acquisitions projects. Etc. Currently, Liu Mingzhuo is in charge of the intellectual property department of Coolpad Group and applies asset operating experience to the operation of intangible assets of intellectual property rights. The purpose is to capitalize the intellectual property value of the Group.