On March 9, 2018, Shanghai, Emerson, a global technology leader, launched a consumer-friendly heating and air-conditioning comfort home solution: an integrated floor heating air conditioner, and announced Shanghai Ruifu Environmental Technology Co., Ltd. as its general agent in China. The advent of floor heating air conditioners marked the further expansion of Emerson's commercial and residential solutions business and increased participation in the comfort home consumption sector in China.
China National Grid Reporter learned that Emerson's this floor heating and air-conditioning unit for home users is a water system that integrates cooling in the summer and floor heating in the winter into a system that uses smart, fully integrated technology to meet consumers' home comfort during the four seasons. demand.
According to an interview with the reporter, Yin Guangwen, vice president of Emerson Commercial & Residential Solutions Environmental Optimization Technology in China, said: 'As consumers' quality and requirements for comfortable homes increase year by year, Emerson introduced this new floor heating and air conditioning machine for consumers. Provides an ideal comfortable home solution. '
With the continuous improvement of people’s quality of life, consumer electronics consumption has shifted from the original economical model to the comfort-oriented model. Consumers have higher requirements on the quality of products. Air conditioners from the earliest luxury products to the homes of ordinary people In the past, people demanded that it was basically capable of cooling, heating, and durability. With the popularization of air conditioners, people’s demands for air-conditioning products have become higher and higher, and personalization, appearance, function, comfort, and energy saving have become important demands. point.
According to a survey conducted by the National Bureau of Statistics Social Opinion and Opinion Survey Center before, consumers’ demands for air-conditioning comfort have become higher and higher, and consumers who care about the comfort performance of air-conditioning account for more than 70% of respondents. Nearly five years. , The reason why inverter air conditioner is widely used is that it has much to do with the comfort that ordinary constant-frequency air conditioners can bring.
At present, in the field of home air conditioners, although wall-hanging and cabinet-type products still occupy the mainstream position in the market, in recent years, with the improvement of material living standards and the increase in spending power, the attention of residential air-conditioners has continued to rise. Compared with ordinary split air conditioners, residential central air conditioners have advantages in aesthetics, comfort, energy saving and system stability.
In fact, in the overall central air-conditioning sector, the market situation in recent years is not optimistic. According to a report of “HVAC”, even double-digit negative growth occurred in 2015. But in stark contrast to this, civil use Home-based central air-conditioning is still in the ascendant. According to HVAC data, in 2017, the market for household central air-conditioning, especially the multi-line retail market, continued to boom, with a year-on-year increase of 27%. From the brand point of view, including traditional multi- Online companies and mainstream home appliance air conditioner manufacturers have all gained a lot.
'It is a fancy to see the opportunities of high-growth market opportunities for residential central air-conditioning in the future. Apart from attracting traditional home air-conditioning manufacturers, it also attracted the interest of upstream suppliers such as Emerson who originally provided core components to air-conditioning companies.' An industry insider who has long been concerned with residential central air-conditioning tells reporters. 'We think that from the perspective of China's market, the trend of consumption upgrades has changed very significantly. Therefore, we have tried to shift from the original B2B business model to the B2C model. The national policy includes discussion by Chairman Xi Jinping. To satisfy the people’s longing for a better life, we are also making some attempts in this area to help consumers meet the pursuit of a better quality of life. ' Yin Guangwen's position in an interview also confirms this idea, 'With consumption upgrades With the rise, the market demand is also increasing. Emerson's environmental solution for commercial and residential solutions focuses on satisfying consumers' needs for comfort and health. This is in line with our current strategy.
Shanghai Ruifu Environmental Technology Co., Ltd., as the general agent of Emerson's household products, has long been engaged in the east China region and is committed to providing customers with a total solution for the optimization of their living environment. Its Chairman Wang Zhenjiang believes that 'for Emerson's floor heating The all-in-one machine is more comfortable than other products (ordinary air conditioners, wall-hung boilers, gas stoves, underfloor heating), and people are prone to air-conditioning problems in the summer. The fundamental reason is that the outlet temperature of the air conditioner is low, and the wind comes out like a knife. Sense, this is the disadvantage of the fluorine machine, but the water temperature is high, but cool but not biting. So the main air conditioning system in the United States family is a water machine instead of a fluorine machine. The fluorine machine started from Japan, and it can be quickly cooled, although it is fast but not comfortable. In addition, saving energy and lowering the use cost are the main features of this floor heating unit, which is comfortable in cooling and energy saving in heating. Compared with wall-hung boilers and gas stoves as heating sources, it can save energy by at least as much as 50%. '
From the core component supplier to the complete machine manufacturer, Emerson's launch of this one-to-one heating and air conditioning unit is not in a positive competition with the current domestic central air-conditioning manufacturers. This problem, Yin Guangwen believes that whether it is Emerson, or traditional Gree, the United States, Daikin and other companies, we are actually working together to meet the needs of consumers. In the context of satisfying consumer demand, the level of cooperation among all is greater than the competitive level. These needs are now very large. From a small place, Emerson needs to be The market tries and understands, which helps us to further enhance our products, technologies and solutions. It also allows us to further understand the needs of consumers. When we turn these understandings into reality, we can provide better equipment manufacturers. The technology and the overall solution will work together with everyone to create a better future.
Industry analysts also believe that, with the booming residential central air-conditioning market, residential water machines usher in a new development opportunity, Emerson to household water machine as a breakthrough, you can avoid Japan and South Korea multi-brand online and home appliances brand in The fierce confrontation in the fluorine system products, instead of digging into the field of not yet fully developed household water machines, can gain market share, and at the same time it can also promote the development of household water machine products.