In 2018, the water heater market delivered a good transcript.
According to the total data from Ove Cloud Network's omni-channel promotion, the retail sales volume of China's water heater market was 18 billion yuan in the first quarter of 2018, a year-on-year increase of 8.8%.
Cai Ying, a senior industry expert at the National Information Center, predicts that the domestic water heater market will continue to maintain relatively stable growth in 2018. According to the forecasts of Orville Cloud Network, the overall performance of China's water heater market will be better than last year in 2018, and the market sales volume may decline by 1.8% to 4429.1. Million units, but sales are expected to achieve 10.2% growth, the overall scale reached 87.43 billion yuan.
The company's performance is also 'very good'. Taking Midea as an example, relying on the concept of 'Healthy Living Water' that has been continuously enhanced in recent years, and introducing Beverly's high-end series to adjust the product structure, Midea has become one of the few that can sustain One of the brands of electric water heaters that has maintained growth has sold nearly 7 million units in mid-2017.
Product structure adjustment and consumption upgrade pulling can be said to be a major contributor to this outstanding achievement. According to Ove Cloud Network monitoring data, in the first quarter of this year, whether it is electric water heaters or gas water heaters, there have been significant average price increases in different levels of the market, 2500 More than yuan in the high-priced electric water heater and more than 3,000 yuan price segment of gas water heater share rose.
Driven by the upgrading of consumption, from selling value to selling technology innovation, functions and services have become the first choice for many companies, and the United States is no exception. It is reported that the US water heater health concept drives the product premium from the original 1,000 yuan to 3,000 yuan.
According to Lian Xiaojing, manager of hot water appliances at Midea’s water heater business division, Midea’s live water technology is highly recognized in the mid- to high-end market. In 2018, Midea will continue to upgrade in a healthy direction, not only to make the water in the bladder clean. We must make the skin better. ' Regarding the focus of R&D on burning heat, she said that burning heat will focus on 'constant temperature'. 'For consumers, a constant and stable temperature experience is very important. We will continue to do research at a constant temperature. ' With the attitude of sticking to a focus on quality, continuous subversion of tradition, and breakthrough in innovation, Midea won the '2018 China Water Heater Industry Pioneer Brand' award on the 2018 China Water Heater Industry Summit. In addition, the US F40-50FQ5 (HEY) electric water heater won the '2018 Chinese water heater industry's best-selling products', the United States JSQ27-G4 gas water heater won the '2018 Chinese water heater industry online hot explosion models'.
Industry insiders believe that China’s per capita water consumption is only one-third to one-fifth of that of developed countries. With China’s economic development and improvement of people’s requirements for quality of life, per capita use of hot water is still more than double the growth rate. Space, it is expected that the water heater industry will maintain a stable growth rate. By 2020, the industry's compound annual growth rate will reach more than 15%.
Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, pointed out that health, comfort, large-capacity, constant temperature, and zero-cold water have become the development trend of water heater products. It is foreseeable that 'health' will become an important outlet for the water heater industry and healthy bathing will also become The focus of the industry hot topics, and the United States and the water heater will also be the leader in the field of healthy bath.