OTT can only sell boot? Cool open network with activities to advertise | 'play' |

Recently, the news that Coocaa.com has announced that it does not sell television has attracted a lot of attention from the industry. It is reported that in the future Coocaa TV brand products, supply chain, business, operation, and service team awards will all be translated and integrated into Skyworth Global E-Commerce Center, implementing Skyworth + Cool. Open's dual-brand operation. According to industry insiders, this means that Kukai Networks will focus on large-screen commercial advertising innovations, use the influence of Coolopen system to promote enterprise-level cooperation, fully release the value of OTT industry, and develop new industry growth points. .

General OTT ads encounter bottlenecks

After the popularization of Internet TV, boot advertising and SMD advertising have been the main means of large-screen commercialization of TV companies. However, with the rapid expansion of OTT market space, relatively single forms of advertising can no longer meet OTT market development needs. From a point of view, a single form of advertising can neither meet the rapid development of the OTT advertising industry, nor can it fully release the living room economy. Obviously, the single form of advertising and the lack of operational cashing capability have become an urgent problem for the OTT advertising industry.

It is reported that advertisers increasingly recognize large-screen advertisements, but they also have higher requirements for creative advertising. They do not want to display advertisements in a rigid manner. Instead, they want to incorporate advertisements into TV content through the creative planning of operators. Flexible, more user-friendly ways of presenting content. For example, when a user watches a game, the big screen can push advertisements related to football or sports. This will make it easier to focus on user attention. Visible, creative and diverse The delivery method is a factor that affects the development of the OTT industry.

At the opening ceremony of the big screen value and advertising agency on April 26th, we learned that Coolopen has actively innovated its marketing model and created a series of innovative advertising formats. As of now, Kukai has developed a bar ad There are 13 types of advertisements, such as entrance advertisements, global pop-up advertisements, and so on. Through different combinations, more than 200 advertisement combinations can be achieved. Importantly, these advertisements not only provide advertisers with higher exposure, but also enhance User participation, and even let users get fun and benefits from advertising. With Cool Open Network Technology Co., Ltd. Executive Vice President Feng Baocheng's words, Cool Open Network is more than just boot ads.

Explore the new game of big screen economy

Based on diversified forms of advertising, operational capabilities and the support of the big data system, CoolOpen Network can combine the needs of advertisers and the viewing habits of target audiences to plan advertising delivery methods, achieve accurate delivery, and increase user engagement and favorability. Bringing strong exposure to advertisers, high traffic.

During the Lunar New Year, Coocaa network made use of the great opportunity for the whole family to watch TV together. It invested 10 million yuan to launch the first TV package campaign, 'activize' OTT advertising, and dilute the traces of advertising to make it more involved. User participation activities Triggering an event advertisement to get a reward in kind or red envelopes not only brings benefits to users, but also brings attention to advertisers. The data show that this event attracted 10.19 million households to participate, bringing 308 million exposures to brand advertisers. Win the dual recognition of users and advertisers.

Then, in the 30th anniversary of the establishment of Skyworth cool open network has invested 15 million, a TV version of the Monopoly game plan, through the activities of branded goods implant interface, task advertising, pop-winning, game chest and other forms of advertising, attracting 2572 million households involved, the cumulative exposure of 260 million ad views. It is worth mentioning that during the event, in addition to providing in-kind prizes outside, rich coupon card also experience exposure from advertising to build out the conversion of the closed-loop marketing channel for advertisers, Highlights the innovation value of Kukai Networks in the OTT industry. It is understood that Kukai Network is currently planning a World Cup event. The investment scale may reach 30 million, which will become a larger-scale living room carnival for advertisers participating in the event. Bring more exposure.

The biggest innovation of CoolOpen's network for big screen ads is 'to attract attention with cash, and to stimulate traffic with activities' to bring a sense of participation to users and bring traffic and attention to advertisers. High participation, high exposure reflects, Cool open network advertising innovation direction is correct. Believe, after continuous innovation in the future, cool open network will attract more advertisers, continue to release the commercial value of large-screen advertising.

According to reports, there have been more than 300 brands that have opened CooSports services. This is just a start. At present, Coocre's operating terminals have exceeded 33 million, and monthly live terminals have reached 17 million. With the improvement of system openness, the future will be improved. More television companies choose to open the system, the system terminal coverage will be wider, and the value of advertising communication will be further enhanced. In addition, the open network that upholds the open concept will also establish a cooperative relationship with Baidu, and the future cool open system will be integrated. Baidu's speech recognition, face recognition and other technologies have fully upgraded the system's operational capabilities. These indicate that the more focused CoolOpen network will bring more new changes to the OTT industry.

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