On April 16th, Lenovo convened a smart new product launch event in Beijing in spring. The conference released a new association of Lecoo's Lenovo-enabled smart object with a new style and the theme of 'Cool for life'. The brand's three new mountain products 'Nugget treasure', 'Kaijiabao' and 'Aibao'.
In the following media group visits, executives including Liu Jun, executive vice president of Lenovo Group and president of China, and product managers of the three products launched the product. They talked about Lenovo and the current status and future of smart goods. .
About Products
According to the usual practice, we still start from the product itself. The main lines such as smart wear, smart entertainment, and smart security have gradually emerged in the three products. The target users are subdivided and the requirements are clearly depicted. This is mainly due to the C-side drive of the product. , focus on the user scene and specific needs, as a portal to the back of the service, AI and the entire user service system with the user docking.
Regarding the 'Nuggin treasure' intelligent route that has joined the hot blockchain technology, Lenovo believes that the blockchain's chain circle and currency circle are different. The blockchain technology itself is a new method, and it is for everyone to be better. Use existing resources to improve efficiency. Lenovo offers customers a chance to use these more difficult-to-quantify values to make them happy to share their unused resources.
About New Retail
New retail also belongs to the current hot concept. Lenovo's new retail has both embraced new ideas and tapped its own resources. Lenovo planned the opening of 150 new stores in 2018. These new stores are not just simple. Instead of transforming, it is set up as a model. In addition to the characteristics of the new retail storefronts such as storefront area, storefront location, line, and heat map, Lenovo also uses channels and systems to empower these 150 stores. Channels form a new system.
In the consumer product line, Lenovo has both 2C and 2B services, with obvious advantages in the offline market and comprehensive service network coverage. However, Lenovo also sells half of its products online, and balances online and offline. A clear framework, there will be continuous investment. As for the expectations of the retail system, Lenovo said that there is no short-term mission objectives, the overall will go all out to advance, but the three-year medium-term goal, Lenovo positioning at 10 billion.
About Lecoo
Lecoo is Lenovo’s newly launched brand, focusing on the field of smart appliances, empowering some good product ideas and good product technologies, and using its core capabilities to provide quality and cost control capabilities for these products, including Lenovo's own product design capabilities, supply chain deployment capabilities, procurement scale, and channel capabilities. The difference with similar eco-chain brands is that Lenovo hopes that the Lecoo brand can be positioned as a brand of high quality of life, which has resulted in its positioning is actually Higher than most similar brands.
In addition, Lenovo itself also owns another intelligent eco-brand ThinkPlus. The difference between the two is that ThinkPlus is more oriented towards commercial customers, and the newly introduced Lecoo is mainly used as the 2C brand. Lecoo's name originated from Lenovo + cool. Lenovo hopes to give products. Some different features and perceptions combine the product's own temperature and emotions to create a brand that truly brings a cool feeling to life and the corresponding scene experience.
About Energizing
Enabling is the word and concept most mentioned by Lenovo, because this is also an important focal point and system building core in this Lenovo transformation. This marks Lenovo’s move from a traditional IT manufacturing enterprise to a pan-IT collection product. Program, service as one of the service providers positioning transformation.
One aspect of empowerment is the empowerment of resources and resources. For example, Lenovo's previously described capabilities in products and industries have given them excellent products, products that meet user needs, and the full realization of internal and external resources. Interaction, the combination of the best resources, the things that everyone wanted to do but could not do, using the resources and technologies owned by Lenovo.
On the other hand, it is the empowerment of services. It leverages the advantages of Lenovo's service network in the entire market, and supports each product with Lenovo’s current and emerging new service system. It also has resources to promote both on-line and off-line. The product becomes more temperature.
About Smart Things
In addition to the industry's preference for this area, smart things, Lenovo considers it more delicate. Lenovo believes that smart things are an inevitable trend. In the future, you will not ask whether this thing can be connected or not. Because that is a basic attribute, it is something that must happen subtly. This is the reason for the presence of smart IoT.
Smart IoT is the interconnection of all things and the demands of customers are very fragmented. In order to cope with such scenarios, Lenovo put forward its own concept of open smart ecology, proposes the concept of empowering brands, builds a product from the bottom up, and makes any good Ideas have opportunities and resources to try.
In terms of smart goods, Lenovo has both 2C and 2B services. Now the main business of PCs and mobile phones will become part of smart things in the future. This is the third wave of business direction that Lenovo has always mentioned. The forward direction of the device + cloud's rely on the concrete product itself to provide services through the cloud's support. With the help of big data and intelligence, the user can meet the unique needs of precision and segmentation.
As Lenovo himself said, Lenovo has also tried digital homes several times before, but the products and scenes were mostly concentrated in the lab. However, this time, the Internet of Things is truly coming to us. It can be seen that Lenovo’s smart IoT is not a single concept or a broad concept. They start from the subdivided areas and build products from the details. However, Lenovo’s vision is far away. He is not only concerned with hot topics. , is the trend of change, since then Lecoo's products and performance is expected, and Lenovo's performance in the transformation is even more exciting.
On April 16th, Lenovo convened a smart new product launch event in Beijing in spring. The conference released a new association of Lecoo's Lenovo-enabled smart object with a new style and the theme of 'Cool for life'. The brand's three new mountain products 'Nugget treasure', 'Kaijiabao' and 'Aibao'.
In the following media group visits, executives including Liu Jun, executive vice president of Lenovo Group and the president of China, and product managers of the three products launched the product. They talked about Lenovo and the current status and future of smart goods. .
About Products
According to the usual practice, we still start from the product itself. The main lines such as smart wear, smart entertainment, and smart security have gradually emerged in the three products. The target users are subdivided and the requirements are clearly depicted. This is mainly due to the C-side drive of the product. , focus on the user scene and specific needs, as a portal to the back of the service, AI and the entire user service system with the user docking.
Regarding the 'Nuggin treasure' intelligent route that has joined the hot blockchain technology, Lenovo believes that the blockchain's chain circle and currency circle are different. The blockchain technology itself is a new method, and it is for everyone to be better. Use existing resources to improve efficiency. Lenovo offers customers a chance to use these more difficult-to-quantify values to make them happy to share their unused resources.
About New Retail
New retail also belongs to the current hot concept. Lenovo's new retail has both embraced new ideas and tapped its own resources. Lenovo planned the opening of 150 new stores in 2018. These new stores are not just simple. Instead of transforming, it is set up as a model. In addition to the characteristics of the new retail storefronts such as storefront area, storefront location, line, and heat map, Lenovo also uses channels and systems to empower these 150 stores. Channels form a new system.
In the consumer product line, Lenovo has both 2C and 2B services, with obvious advantages in the offline market and comprehensive service network coverage. However, Lenovo also sells half of its products online, and balances online and offline. A clear framework, there will be continuous investment. As for the expectations of the retail system, Lenovo said that there is no short-term mission objectives, the overall will go all out to advance, but the three-year medium-term goal, Lenovo positioning at 10 billion.
About Lecoo
Lecoo is Lenovo’s newly launched brand, focusing on the field of smart appliances, empowering some good product ideas and good product technologies, and using its core capabilities to provide quality and cost control capabilities for these products, including Lenovo's own product design capabilities, supply chain deployment capabilities, procurement scale, and channel capabilities. The difference with similar eco-chain brands is that Lenovo hopes that the Lecoo brand can be positioned as a brand of high quality of life, which has resulted in its positioning is actually Higher than most similar brands.
In addition, Lenovo itself also owns another intelligent eco-brand ThinkPlus. The difference between the two is that ThinkPlus is more oriented towards commercial customers, and the newly introduced Lecoo is mainly used as the 2C brand. Lecoo's name is originally Lenovo + cool. Lenovo hopes to give products. Some different features and perceptions combine the product's own temperature and emotions to create a brand that truly brings a cool feeling to life and the corresponding scene experience.
About Energizing
Enabling is the word and concept most mentioned by Lenovo, because it is also an important focal point and system building core in this Lenovo transformation. This marks Lenovo’s move from a traditional IT manufacturing enterprise to a pan-IT product. Program, service as one of the service providers positioning transformation.
On the one hand, empowerment is the empowerment of resources and resources. For example, Lenovo's previously described capabilities in products and industries give them excellent products that meet the needs of users, and realize internal and external resources. Interaction, the combination of the best resources, and the use of the resources and technologies owned by Lenovo to achieve what people want to do but cannot do.
On the other hand, it is the empowerment of services. Using the advantages of Lenovo's service network in the entire market, Lenovo now and the new service system is developing to support various products. It also has resources to promote both online and offline. The product becomes more temperature.
About Smart Things
In addition to the industry's preference for this area, smart things, Lenovo considers it more delicate. Lenovo believes that smart things are an inevitable trend. In the future, you will not ask whether this thing can be connected or not. Because that is a basic attribute, it is something that must happen subtly. This is the reason for the presence of smart IoT.
Smart IoT is the interconnection of all things and the demands of customers are very fragmented. In order to cope with such scenarios, Lenovo put forward its own concept of open smart ecology, proposes the concept of empowering brands, builds a product from the bottom up, and makes any good Ideas have opportunities and resources to try.
In terms of smart goods, Lenovo has both 2C and 2B services. Now the main business of PCs and mobile phones will become part of smart things in the future. This is the third wave of business direction that Lenovo has always mentioned. The forward direction of the device + cloud's rely on the concrete product itself to provide services through the cloud's support. With the help of big data and intelligence, the user can meet the unique needs of precision and segmentation.
As Lenovo himself said, Lenovo has also tried digital homes several times before, but the products and scenes were mostly concentrated in the lab. However, this time, the Internet of Things is truly coming to us. It can be seen that Lenovo’s smart IoT is not a single concept or a broad concept. They start from the subdivided areas and build products from the details. However, Lenovo’s vision is far away. He is not only concerned with hot topics. , is the trend of change, since then Lecoo's products and performance is expected, and Lenovo's performance in the transformation is even more exciting.
