Sources said that Apple has informed its supply chain partners that the mass production of new notebook computers in 2018 will begin in the second half of this year, but did not explain the reasons for postponing production. Some partners speculate that the reason for postponing production may be Some key components have problems, such as processors.
The planned new MacBook Air will use a slimmer design and will carry a high-resolution Retina screen and Intel's latest version of a notebook computer processor. Market observers speculate that the new model's unit price is expected to be lowered from US$999 to From $899 or less to $799, the price cut could boost the sales of the MacBook series in 2018, at least about 10%, and regain some of the market share that Chromebook computers seize.
They said that the new iPhone will also start mass production in the third quarter. China's downstream EMS (Electronic Professional Manufacturing Services) plant may face the problem of insufficient production staff because it will support the new iPhone and MacBook Air in the third quarter. Equipment production.
Sources said that some of the MacBook Air supply chain manufacturers that are ready for full inventory to respond to the second quarter of production will face the problem of low capacity utilization before they begin to deliver products in the third quarter.
Some industry observers also said that there have been reports that Apple has postponed the mass production of multiple product lines, including the iPhone, HomePod and MacBook Air, probably because the company is adjusting its marketing strategy according to different market conditions.