Today's motherboard industry is largely the competition between ASUS and Gigabyte. However, due to various reasons, the two most recent situations can be described as underground.
According to Taiwan’s “Electronic Times,” citing industry sources, The shipment of Gigabyte motherboards in 2018 is likely to fall below 10 million pieces, but at the peak of 2013, there are 20 million pieces, and it will be lost for five years.
In 2017, the global motherboard market has shrunk by 15%, and will drop by at least 10% in 2018. However, ASRock, MSI, and other vendors will increase their shipments of mining high-end motherboards to offset the decline of the industry.
Gigabyte is not the same. In 2016, it shipped 16.2 million units. In 2017, it fell to 12.6 million. It will continue to decline in 2018. In the first half of this year, it is expected to be only about 5 million, and it will be able to maintain 10 million+ in the whole year. Not easy.
Insiders pointed out that The poor condition of Gigabyte's motherboard is due to the large-scale restructuring of the company since August 2017. It is still not fully back on track. In addition, the demand for the global motherboard market continues to be sluggish. Only the gaming products have improved slightly.
The ASUS motherboard is a bit arrogant and is expected to maintain a record high of 16.5 million units in 2018. It will continue to expand its leading edge, mainly due to strong sales momentum of ROG player country brand products, and business integration and collaboration adjustments have also shown results.
The MSI motherboard's size is expected to be close to 6 million this year, and the average selling price will also be improved. Even industry insiders expect that by 2020 MSI is expected to replace Gigabyte as the second-largest motherboard maker.
