As the rhythm of modern urban life speeds up, diet is irregular, overtime has become a habit, people are in a sub-health state is getting more and more serious. "2017 China Health Report" data pointed out that China's physical score in the 90-100 points of the number of people 1%, but the number of people below 70 scores is as high as 54%. It can be seen that the majority of the population in our country are in a sub-healthy state. Therefore, as people's living standards improve, the more clearly people realize that their health is very valuable. Slowly, running and fitness became a trend. Washing your hands and making soup became a trend. In terms of safe and healthy eating habits, perhaps we can get a glimpse of some of the data from the beauty-breaking machine and rice cookers.
Whole Foods, Full Nutrition, Gemini Twins TOP1
The United States Gemini's BL1214A and BL1011A are the two broken-breaker products that Midea just released in April. In the first month of the omni-channel launch, the nation’s sales exceeded 40,000+ units, while the twin-star BL1214A is the top-level national Yikang TOP1. .
As we all know, the design of the broken food machine is based on the principle of 'full food, full nutrition'. Fruits and vegetables, grains, herbs are rich in dietary fiber, vitamins, plant biochemicals, minerals and other nutrients that are good for our health, but by chewing The nutrients absorbed when directly eating whole grains and fruits and vegetables are actually limited. That is, using an ordinary juicer to whip the fruit, the nutrient absorption efficiency is not high, and the use of a broken food processor can instantly transform the skin, meat and stem. Grind, release all nutrients; at the same time after the broken food particles become smaller, more conducive to human absorption, absorption rate can be greatly improved.
The US BL1214A wall breaker uses a German stainless steel 8-blade wall-cutter, which is more efficient and superior in wall-breaking performance. It is equipped with a 1200W high-speed, high-power motor to provide more delicate food whipping. At the same time, Gemini also uses two safety features. Large spill-proof design, that is, broken foam anti-flooding valve and intelligent anti-overflow probe. When the fire is heated and boiling continuously, the bubble touches the anti-flooding valve and it will break. When the spill is detected, it can be intelligently adjusted. Cooking process to prevent overflow of soup. With these two spill protections, you will no longer have to worry about boiled soup, rice cereal, porridge, soya milk and other hot drinks. Dealing with dirty spills, cleaning is more convenient. Compared to the broken wall machine on the market, Gemini has the IMD touch interface, smart appointment, 800W stereo heating, metal cup lid & metal cup holder, one key Insulation, multiple cups, silent operation, 360° heating, and other advantageous features are also quite conspicuous, which prompts it not to be surprised that it will quickly become popular once it is listed, and it quickly captures the market of broken machines.
Boiled, Sweet, Sweet A4
Midea A4 is a boiling Ayurveda IH rice cooker with a panel size of only A4 paper. It was also launched in early April. On the 32nd day of the omni-channel launch, the nation’s sales exceeded 40,000 units, and A4煲HS4073 climbed to the top of the country for 16 weeks. Kang TOP1, A4 煲 HS4075 climbed to the top 16 weeks in the country Yikang TOP2.
A good rice cooker can not only reduce the household labor of the consumers, but also bring healthy and nutritious foods. 'With A4煲, eat A4 waist' This phrase is also confirmed that the product is extraordinary. The technology and excellent quality. The traditional firewood cauldron has a large steam space, so that the bubbles can be more easily broken during the ascent, prevent overflow and support the continuous heating of the fire, and the large steam space generates micro-pressure, thus playing a role in the rice Musk moisturizing effect.
In order to achieve a large steam space, the Midea A4 adopts a grid design in the horizontal direction to increase the steam space to form a micro-pressure boiling core; a hurdle type design is adopted in the vertical direction, and the bubble is in a ladder-like trajectory to break the bubble and prevent overflow. Solve the user's troubles caused by the overflow of the pan. At the same time, A4煲 also adopts the stereo IH technology of the large-scale hot pot pan, which enables the rice in the pan to achieve a 'big tumbling' of 360°, allowing the rice to be evenly heated and thus boiled out. Fluffy and sweet, good rice. Three-dimensional IH heating + continuous boiling + steam filling technology, these three technologies blessed the final achievement A4 煲 62% gold water content bomb, sweet, fragrant good rice. To the pan, said, Gemini And A4 is not only the success of the United States, but also the self-improvement of domestic products, is the rise and speed of Chinese manufacturing.
Domestic Appliances Rise to Keep Small Household Appliances Trending
With the rapid rise of Chinese brands and the deepening of the global layout strategy, China’s home appliance products are gradually becoming global. 'Made in China' is renowned for its innovations in technology, design, service, and other advantages as well as its quality and grade. China’s home appliance industry is in the 'manufacturing powerhouse' The road ahead is accelerating. According to the “2017 Global Innovation Report”, the top ten global innovative household electrical appliance enterprises in 2016 are ranked first among Chinese companies. It is worth noting that this is the top ten global innovative household electrical appliance company in the United States and China. Absolute advantage ranks first.
According to the Report on Status and Prospects of the Household Appliance Industry issued by Korea Electronic Information and Communication Industry Promotion Association, the global production of major home appliances in 2017 was 752.84 million units, an increase of 1.7% year-on-year in 2016. From a country perspective, China-made As many as 42.18 million home appliances, accounting for 56.2% of the total.
Jingdong Home Appliances released in the first quarter of last year 2018 Sales Billboard, 18-year Q1 sales ranked TOP10 brand made 8 seats, the United States and Haier ranked first and second.
There are 13 categories in the 18-year Q1 sales TOP3 brand list of various categories. Among them, in addition to traditional televisions, refrigerators, washing machines, air conditioners, and other categories, small healthy household appliances such as juicers are also among them, which shows that the people are pursuing quality. The demand for life and health is rapidly increasing.
For busy urbanites, health care has gradually become a normal condition for living. In 2016, the term “Healthy China” was first written into the government work report; “China Health and Wellness Big Data” released by the US Institute of Public Comments Institute. The report pointed out that as of 2016, the scale of China’s health care market has exceeded RMB 1 trillion, and the market is not only huge but growing rapidly. In October 2017, the Nineteenth National Congress clearly stated that it must implement the “Healthy China Strategy”. It can be seen that the national health care era Has come quietly, and this also gave birth to the rapid growth of health appliances.
In recent years, including health pots, electric cookers, egg cookers, decoction pots, cooking juice cups, lunch boxes, and nowadays broken machines, A4 mattresses, etc. Convenient and quick, easy to operate and other advantages to enter the market, all the way to potential, rapid penetration into urban life, become an integral part of people's lives.
'People regard food as the heaven, food as safety, food as safety, quality as the foundation, quality as the root', beauty's Gemini as the breaking machine, and the beauty of the A4, whether it is its product concept, design or technology. Innovation has allowed us to see the 'quality' and 'honesty' of 'security' first, and saw the determination and confidence of domestic home appliance brands to break through in the presence of opportunities and challenges.