The open network, which is intended to be listed independently, has stripped off the TV business and will build a super smart ecosystem. Between 2016 and 2017, the Internet TV industry suffered a lot and the overall market was in a downturn. At this time, many companies began to look to the platform operations and try to build intelligence. The ecosystem of television systems. Baidu, Tencent, JD.com and other giants have also attracted the attention of this carnival. However, LeTV, the pioneer of Internet TV, once tried to build its own super ecological blueprint. It is now dismal. In the intelligent system ecosystem, a cup of tea, the same test of the company's operating capabilities.
Stripping off TV services
Recently, Skyworth TV released the “Notes on Translating and Integrating the Cool TV Branded TV Business into the Skyworth Global E-Commerce Center”, saying that since April 1, 2018, Kuco Networks has officially stripped off its television business, focusing on building an open and unified TV network. Super Smart Ecology. The original “Cool” brand television business and after-sales service issues, unified translation and integration to Skyworth Group's global e-commerce center, which is responsible for the operation of 'Skyway + Cool Open' dual-brand TV products.
Cool open network CEO Wang Zhiguo said that Kukai suddenly announced the transition because he wanted to go public. In order to achieve the scale of 202.1 billion terminal, the first decision made by Kukai Network is to give up TV and turn it into a system terminal. Build an open and unified super-intelligent system ecosystem and excavate the commercial value of the big screen.
According to public information, Cool Open Network is an Internet technology brand engaged in Internet smart TV research and development and living room entertainment content operation and service. In September 2016 and June 2017, the company obtained Baidu’s own iQiyi and Tencent strategic investment, respectively. In March of this year, Baidu and Skyworth jointly announced that they had reached a comprehensive strategic cooperation. Coocasure Network obtained Baidu’s strategic investment of 1.055 billion yuan, Baidu’s shareholding ratio was 11%, and became the second largest shareholder of Coocaa, and the valuation reached 10 billion yuan.
Since its inception, CooCity has positioned itself as a “platform operating company” and started to provide Skyworth TV with a smart TV system, content, and value-added services. It has also taken the lead in proposing a “group-based operation strategy.” Therefore, for CooCity, The most core and most valuable is the self-developed cool open system and accurate user portraits based on big data, but before the introduction of television products is also to perfect the user portrait.
Industrial economic observer, home appliance/IT industry analyst Liang Zhenpeng said in an interview with a blue whales producer that the hardware aspects of Coocaa Internet have been tepid in the Internet TV industry. TV sales are average. There is no fundamental difference with Skyworth TV's main brands. Coolopen's online sales channels are mainly for e-commerce, but later Skyworth TV's main brands are also making efforts in e-commerce channels. From the perspective of product prices, channels, there is no difference between the two, even There are overlaps in many areas. Therefore, Kukai Network chose to spin off its TV business and focus on the platform itself.
The decline in the overall environment of the Internet TV market is also one of the important reasons that drove off the network to strip off TV services. Since 2017, Internet TV has experienced major setbacks, and major companies have struggled to survive on the hardware level. The largest number of Internet TV companies are currently facing The problem is poor brand premium and low product added value.
The data shows that the overall share of Internet TV brands in 2017 has dropped to 10%. In mid-2016, this figure was once as high as 20%. According to data from Yikang, the Internet TV brand line from January to July 2017 On the overall sales fell 6.9% year-on-year.
Liang Zhenpeng also said that before the Internet TV experienced explosive growth, but from the second half of 2016 to the end of 2017, LCD panels rose significantly, 60% of the cost of the company spent on the LCD panel, when the Internet TV market is In the price war, the cost increase can only depress the price. This makes the company overwhelmed and losses continue. At present, many Internet TV companies have been difficult to operate, so that they are on the way to liquidation.
Giant Nuggets Smart TV Ecology
It is difficult for the hardware system to gain competitive advantage. The company began to deploy in the smart ecology. After the company’s intent to independently launch the cool open network to strip off the TV business, it will create an open platform smart ecosystem. Wang Zhiguo has publicly stated that it will work with chip and board vendors. The purchase and cooperation of terminal manufacturers and operators rapidly expands end users, focuses on building an open and unified super intelligent ecosystem, and allows all partners to share the core network capabilities, technical capabilities, and operational capabilities of Kukai, splicing users together and creating a large screen. The real value.
According to public information, the core of Kukai Super Smart Ecosystem is system support, which is based on advertising revenue. Cool open network's core assets CooCool system is based on SARFT TVOS, currently Skyworth TV, CoolTV, and Philips TV. Panasonic TV, Panda TV, TPV, Wei Wei, Source, Core Wisdom, Five Star, Fiji and other 16 non-cool open brand services.
According to Feng Baocheng, executive vice president of Kukai Networks, the Cool Open system has attracted many Philips third party terminals, such as Philips, Panasonic, Panda, etc., in addition to its own terminal. The terminal has about 33 million units, of which the third-party terminal is close to 5 million units. According to the Kukai Data Center, the number of active users in the Cool Open Online network in 2017 reached more than 17 million, and the average daily usage time was 308 points.
Liang Zhenpeng said that at the beginning of its birth, Coolopen did a great job in the field of smart TV operating systems. All brands of Skyworth TV products, as well as Philips, Panda, and other brands, are using CoolOpen's operating system. For this reason, Coolopen There is still a vast market. Just Skyworth TV, there are tens of millions of sales in a year. CoolOpen has ample users and huge resources. 'If CooCool is still doing TV business, it will cause users of competitive brands. Loss, so it is wise to peel off the television business at this time.
In fact, in the downturn of the Internet TV market, many companies have focused their attention on building a smart TV ecosystem. Recently, Thunderbird Technologies, a subsidiary of the TCL Group operating smart TV platform operations, has secured strategic investment in Jingdong. , The company once received strategic investment from giants such as Tencent. The data shows that as of March this year, TCL Group's 'TV + smart network TV platform' had cumulatively activated 25.59 million users, with an average daily active user number of 12.06 million.
According to data from Ove Cloud Network, as of the end of 2017, the cumulative number of OTT smart terminals including smart TVs and set-top boxes in the Chinese market reached 230 million units, and the activation volume reached 170 million units. Terminals for smart TV terminals with multiple brands are all owned. More than 5 million units. The "2018 Smart TV Industry Development White Paper" shows that in March 2018, the average daily active users of China's smart TV exceeded 50 million for the first time, and the average daily operating rate of smart TVs reached 40%, reaching operational levels. With preemption of terminal share, to seize the user's traffic capacity.
'Jingdong, Tencent and other giants invest in Thunderbird's technology and have the same industry logic as Baidu and other giants investing in Coocaa. In the hardware field, Internet TV companies have not improved, turning their attention to intelligent ecology. Jingdong, Baidu, etc. cooperate with each other and complement each other. Discover how to implement the business model on the big screen platform. ' Liang Zhenpeng told reporters.