Traditional display technology has become a thing of the past.

The consumption upgrade promotes quality, intelligence, and high-end development of the entire society. For the color TV industry, consumers are increasingly pursuing the viewing experience. High-end display technologies such as OLED and quantum dot are increasingly favored. Among them, quantum dots, one of the mainstream display technologies for color TVs in the future, have also shown tremendous potential for development this year and have gradually gained market recognition.

Recently, Hu Yan, an inspector of the Electronic Division of the Ministry of Industry and Information Technology, stated at the Quantum Dot Display Industry Forum in 2018 that Q1 global TV sales reached 42.98 million units in 2018, of which domestic sales of color TVs have reached 12.15 million units, an increase of 3%; Quantum TV sales With more than 200,000 units, the growth rate has reached 16%. The quantum dot TV market has continued to expand, and the popularity and attention has continued to increase. It is leading the innovation and development of TV display.

Popular TV wants to popularize quantum dots in the end

Fifth-generation technology blessing Popularity Quantum dot is recognized

As a rookie of Quantum TV in China, it is popularly launching Q series QD TV products in 2017. Although compared to Samsung, TCL, the popularity of QDs is relatively late, but in a matter of months During the time, popular QD TVs have won wide recognition and praise from consumers for their high quality audio and video quality and intelligent control experience. Sales volume continues to grow. It is understood that until now, popular QD TVs are in the Jingdong Quantum Point. TV market share has exceeded 33%, while popular Q series QD TV dominates JD's sales of the same category, sales double crown.

Popular Q series QD TV is inseparable from high standard display. It is understood that popular QD TVs use Samsung, LG original 4K perfect A+ display, maximum support 4K resolution, has 178 ° ultra wide viewing angle With a rapid response speed of 6 milliseconds, true restoration of static and dynamic images can be achieved.

Popular TV CEO Zhou Kun

Popular Q series innovation adopts the fifth-generation inorganic three-primary quantum dot technology, achieving the industry's highest 110% color gamut coverage, and can accurately restore 1.07 billion colors. The TV can be closer to nature's true colors, while color details, contrast , The distortion rate has been qualitatively improved. The new technology applies the industry's more advanced high-component film, increased lamp beads, higher brightness. Innovative inorganic quantum materials, not easily oxidized, so that high purity color display durability 60,000 hours, extending the life of the TV.

The display effect of quantum dot technology has always been recognized in the industry. Prof. Xu Zheng of Beijing Jiaotong University once said that quantum dot display technology has superb HDR brightness and extremely rich color display, which makes people clearly see the world’s most The true color. Quantum dot display technology has broad prospects for development, industrial upgrading or will become the turning point in the development of quantum dot TV.

Popular TV Quantum Dots Popularity Campaign

Eliminating Ordinary 4K, Popularization of Quantum Dot TV in China

Recently, popular TV CEO Zhou Kun said at the partner conference that in 2018, popular television will maintain a good momentum of online growth in channel construction, and increase the sales capacity of existing stores under the line by more than 30%. The old activity, in conjunction with the fiber-to-village strategy and the creation of 1,000 key flagship stores in key county towns. In addition, popular television products will tilt the technology of vector points and conduct popular QD TV promotion activities throughout the country, allowing consumers to use low prices Buy the enjoyment of nobles, speed up the popularization of quantum dot TV market, let traditional display become past.

It is understood that the popularization of popularization of Quantum Dots on television has been carried out successively by major distributors across the country. Popular internal sales personnel revealed that the price of popular Quantum TVs has been reduced by a maximum of 3,000 yuan and the activity has been unprecedented.

Quantum TV vs. ordinary LCD TVs

At present, the price of domestic quantum dot TV products is inflated, taking the mainstream 55 inches as an example, at a rate of 5,6 thousand, and more than nearly 10,000 yuan. For the mass consumers, it is still difficult to accept. Why is the popularity of quantum dot TV prices? Can do this kind of low-cost doubt, popular TV insiders gave a response: On the one hand thanks to the popularity of the television factory background. Popular television shareholders Fang Zhaochi for the domestic three TV ODM manufacturers, has more than 10 years of color TV manufacturing experience , At the same time, it has a strong industrial chain background. For cost control, supply chain risk resilience is very strong. Second, in terms of content, BesTV, the brand of Oriental Pearl, which is the second largest shareholder of TV, provides licenses for popular Internet TV broadcasts. The strong support of content and content has brought about a significant reduction in the content cost of the product as content copyrights have risen. In addition, the business model of popular TV is different from other brands. It uses the model of partner dealer to surround the city from the ground. , Encourage distributors with 'make big money, share equity', save a lot of manpower and operating costs.

To be sure, the low price of popular QDTV is not at the expense of product configuration. Instead, it uses product manufacturing, inherent advantages of content and advanced operating modes to reduce costs, and brings the greatest benefits to users. Quantum-dot ubiquitous action sells quantum-dot TVs almost at the price of traditional TVs. It is bound to set off a quantum boom in China. Under the background of pursuing a quality of life and a better life, traditional display technologies will also gradually become quantum dots. Replaced by new technologies such as OLED, quantum dot TV is about to usher in the next spring.