Stimulate the wisdom of buying smart clothes to sell more close to the people

In order to speed up the popularity of smart watches and reduce the threshold for personal use, smart wear maker Fitbit expects to launch a price-appropriate Fitbit Versa in the second quarter, with a price tag of RMB 7,290. After Apple introduced the new Apple Watch, the old model The Apple Watch Series 1 also dropped below 10,000 yuan, starting at around 7,900 yuan. With smart watches becoming more affordable, it is expected to boost buying momentum and boost brand sales, which will also benefit the supply chain.

For consumers who have not yet purchased a smart watch, there is no reason why the smart watch is particularly unaffordable; in addition, the noble price also makes consumers reluctant to pay for it. With the increase in market size, coupled with increasing technology Skilled, the major manufacturers also stretched the front, extending the price band, including the introduction of cheap goods to attract consumers.

Fitbit recently announced the Fitbit Versa, which will be launched in the second quarter in a price-appropriate manner. In addition to recording self-health and fitness data, on-screen fitness guidance and automatic tracking of sleep stages, and adding women's health tracking functions to help women users track personal cycle, Battery life is up to four days.

And Apple’s strategy has always been to postpone the introduction of new products and to extend its price bands through the price cuts of previous generations of products.