After the publication of Apple’s financial report, US stocks rose more than 3% after the close of trading on Tuesday, and rose again by 4% in early trading on Wednesday. However, Taiwan’s Ping An’s shares did not show any enthusiasm yesterday. Indicator stocks such as Hon Hai, TSMC, GIS, and Jade’s light all ended up blackening. Selling more than 10,000 copies of Hon Hai and TSMC each; TPK, but also only a small increase of 1% in revenue; Tali only rose by more than 6%, and Shuo about 2% relatively good.
Apple's iPhone last quarter sales of 5,221.7 million, the quarter by 32%, annual growth of about 3%. While Apple's old machines still contribute some sales, but the new machine point of view, only a year ago Apple iPhone 7, iPhone 7 Plus two new machines, but this year there are iPhone 8, iPhone 8 Plus, iPhone X three new machines, the 'three for two' below the previous quarter, overall sales increase of only 3%, but also greatly reduced compared with the previous quarter More than 30% is the first signal.
Analysis of the industry, in terms of supply chain, originally put into production lines for the new models deployment, preparation components are driven by high demand for the new machine to prepare, but only on a quarter by quarter iPhone 3%, the supply chain was the deployment of follow-up preparation, while the quarter by 32%, reducing the number of shipments, the supply chain of production capacity utilization, is a big shock.
The second signal is that the average selling price of Apple in the previous quarter was 728 US dollars, which was lower than Wall Street’s expected price of 742 US dollars. Wall Street's forecast mainly comes from the estimated high price of the iPhone X. The iPhone X’s quarterly listing price is the average selling price. 796 US dollars, showing that the high price of the iPhone X is still an important threshold for its increase in sales.
According to the report of the US Consumer Intelligence Research Institute (CIRP), iPhone 8 and iPhone 8 Plus accounted for 44% of Apple’s mobile phone sales in the previous quarter, and iPhone 2 and iPhone 7 Plus in the previous generation also added 20%, while iPhone X sales only This accounted for 16% of all iPhones. The high-profile iPhone X sales did not grow significantly, and it was not able to prompt a better profit in the supply chain.
The third signal is that Apple’s service revenue including Apple Music, App Store and iCloud last quarter was US$9.1 billion, which was better than expected. Apple even predicted that the service business will grow to 50 billion yuan annually by 2021. Dollar, With Apple focusing on non-hardware products, while continuing to maintain cost reduction strategies in hardware, Taiwanese factories will not be able to absorb the growth of Apple's non-hardware business and continue to bear the bargain.