On the evening of April 25, Gree Electric announced its bright performance report for 2017, but it did not have a 2017 bonus plan. On the second day, Gree's share price fell 8.97%, approaching the limit, and the market value evaporated 27 billion.
Gree explained that 'retaining funds will be used for production base construction, smart factory upgrades, and smart equipment, smart appliances, integrated circuits and other new industrial technology research and development and marketing'. Another name for integrated circuits is the chip.
The non-profit-sharing plan has caused Gree's share price to decline for several days. As of the close of April 27, the market value has accumulated a cumulative amount of 36.7 billion yuan. It seems that the market is not buying an account for Dong Mingzhu’s 'core building' program.
Gree makes mobile phones
Dong Mingzhu is not willing to sell air-conditioners. After becoming the industry leader in the air-conditioning industry in 2004, Gree Electric Appliances has started a diversified expansion strategy. It has successively deployed small household appliances, finance, smart phones, smart delivery cabinets, robot R&D, and new energy vehicles. Rice cooker manufacturing... Among the most compelling ones are mobile phones and new energy vehicles.
Gree made mobile phones from the “1 billion gambling contract” of Dong Mingzhu and Lei Jun. 2013 Chinese economic figures of the year were temporarily captured by Lei Jun and Dong Mingzhu. The dialogue session, 'Zhong Zhongqiang' Lei Jun and 'Iron Lady' Dong Mingzhu In the name of the people of the whole country, they wagered a bet: Betting on Xiaomi's sales within five years could not exceed Gree Electric Appliances. The gambling fund was changed from one dollar proposed by Lei Jun to one billion yuan in Dong Mingzhu's mouth. Lei Jun and Dong Mingzhu made a leap on this.
In 2015, Xiaomi and Midea released 'Beautiful i. Youth Air Conditioning Air Conditioning' and formally entered the air-conditioning business. In the same year, Dong Mingzhu, who was not to be outdone, launched the Gree mobile phone. When Gree Mobile Phone was unveiled, Dong Mingzhu shouted out an annual sales of 100 million units. In a big way, I soon changed my mind to believe that selling 50 million units in the future is not a problem. 'Actually, the Gree mobile phone sales were very dismal and only sold more than 6,000 units.
The second-generation Gree mobile phone released later was a high-end smart phone with a price of RMB 3599. As a welfare, the mobile phone was included in the year-end awards of employees of Gree Electric. As a result, after the handset was handed, a large number of Gree employees had low prices on the second-hand site salted fish. Selling, Dong Mingzhu of Wenxun was furious. 'The employee who wants to do this will buy the handset again at a high price.' AI Finance Group found that the hottest Gree second-generation mobile phone sales were only 80,000 on Gree Mobile's official website. Taiwan, behind the Gree also responded to the three generations.
Dong Mingzhu builds a car
Dong Mingzhu, who was unwilling to defeat him, started a car-building plan again at the end of 2016.
The sequelae caused by Gree's mobile phones have not been eliminated. When Miss Dong showed interest in the new energy automotive field, Gree shareholders voted against acquiring 100% equity of Zhuhai Yinlong. In December 2016, Dong Mingzhu had to declare personally. The company invested in Zhuhai Yinlong, which also invested Wang Jianlin, Liu Qiangdong, etc., together with a total investment of 3 billion yuan, and obtained a 22.388% stake in Zhuhai Yinlong. Among them, Dong Mingzhu invested 1 billion yuan to obtain 7.46% of the shares, becoming the fifth largest company in the company. Large shareholders.
Since then, Dong Mingzhu has again low-key increase in holding Zhuhai Yinlong. The Zhuhai Yinlong shareholding structure revealed in April this year shows that Dong Mingzhu’s shareholding ratio reached 17.46%, second only to Guangdong Yintong Investment Holding Group Co., Ltd. The seat of the two shareholders.
'I Dong Mingzhu is a debt investing Yinlong, some people call me crazy, but I think new energy is an excellent opportunity for China's manufacturing transformation, so I'm willing to gamble, I want to vote.' Dong Mingzhu said at a forum .
This lithium-titanate battery-powered new energy car, domineering appearance, logo has become the object of netizens Tucao: 'flags like briquettes.', 'five rings, more than Audi's a ring.' However, Dong Mingzhu 4. The red car has a poor market response.
The Yinlong, which was crowned by capital, was not as bright as it was. In January of this year, according to the report of Caijing, Yinlong defaulted on payment from various suppliers, totaling over RMB 1 billion.
Eye on the chip
Dong Mingzhu, the mantra of “Let the world love China”, is also expected to be on the chip.
Dong Mingzhu’s business map looks very clear. In a recent report in “The Beijing News”, Dong Mingzhu responded to the controversial Gree diversification strategy, and talked about this year's 'small goal': Gree’s future development. , is no longer a simple goal of hundreds of billions of dollars, 'the next five years, we have to force the smart equipment, smart equipment must adhere to independent innovation, become Gree's second main business in the future.'
If it wasn't before ZTE was banned by the US and Huawei was later investigated by the United States, Dong Mingzhu’s core-building plan should not have been so urgent. In fact, as early as in the 2016 annual report, Gree disclosed for the first time that it would “develop independent intellectual property rights. The chip. '
Dong Mingzhu also disclosed to the outside world in April 2016 that '(Gree) is studying chips and still has to do new energy.' In February 2017, when Dong Mingzhu made a live broadcast of the guests, he again mentioned that Gree was studying chips, and soon It is coming out.
The Gree diversification exploration road has been going on for many years. However, from the perspective of the revenue disclosed so far, the bulk is still air-conditioning. The 2017 annual report shows that air-conditioning has achieved an operating income of 1,234,410,000,000 yuan, accounting for 83.22% of the total operating revenue. The other ratios are minimal. The operating income of the electrical appliances reached 2.301 billion yuan, accounting for 1.55% of the total operating revenue, which is about the same as last year's 1.59%. Smart equipment realized operating revenue of 2.126 billion yuan, accounting for the entire operating income. 1.43%, an increase of 1.28 percentage points from 0.15% last year.
Like making a cell phone, a car, Dong Mingzhu can always make the concept precede the product fire. This time Gree's chip fired up was Gree's 2017 non-profit plan.