According to the latest micro-blog news, the latest survey from the WitsView Optoelectronics Research Center (WitsView) shows that the LCD monitor shipped the first quarter of the 2018 shipment and the overall demand jumped first. Shipments in March increased by 40.9% compared with February. , driving the overall first quarter shipments to grow by 0.3% over the same period last year.
In addition to price factors, the demand for curved e-cinema LCD monitors continues to heat up, which is also one of the drivers of the market's enthusiasm. Since 2017, curved surface e-sports monitors have caught on to e-sports trends due to their high performance-price ratio, and the market has grown rapidly. In 2017, about 40% of e-sports LCD monitors have been surface models. It is expected that the market penetration rate of surface e-sports monitors will reach around 60% of the total e-sports monitor this year as demand continues to increase. The shipment of the overall e-sports monitor has seen 4 to 5 million units throughout the year.
In the first quarter shipments of LCD monitors, WitsView revised its full-year shipment forecast to 2.0% from the previous recession of 2.5%. If shipments continue to be sustainable, shipments of LCD monitors are expected to increase. This year there is a contrarian growth.
2. Shenzhen Tianma A clarified: no sale of AMOLED business plan;
China Securities Network (Reporter Kong Ziyuan) Shen Tianma A (15.320, 0.52, 3.51%) issued a clarification announcement. The company noticed that on May 2nd, some media released the title “The mainland Tianma Biography may sell OLED panel products to South Korean equipment manufacturers. "Night nerves," the report said, 'because the LCD market prices continue to fall, OLED business performance is not outstanding, Tianma consider exiting the OLED panel market, recently discussed with the Panda, etc. to sell OLED panel business possibilities' and so on.
Shen Tianma clarified that the contents of the above report are seriously inconsistent with the facts. The company did not plan to sell the AMOLED business, nor did it discuss the sale of the AMOLED business with the 'CLP Panda and other industry players' mentioned in the report. The company will be firm. Unremittingly promote the AMOLED business and accelerate the realization of global leading strategic goals.
3. How much is the downward trend in the price of LCD panels? It will be clear to see these three financial reports;
LG Display's first-quarter earnings report for 2018 announced yesterday that the winter in the panel industry is coming again. The financial report pointed out that LG Display's operating loss in the first quarter of 2018 reached 98 billion won, showing its first operating loss in the past 6 years. Previously released AU Optronics, BOE Financial Report also explained that due to the rapid decline in LCD panel prices, AU Optronics, BOE’s revenue and profits also showed a year-on-year decline. Since the third quarter of last year, LCD panel prices have continued to decline, because last year With the gradual release of new production capacity such as the 6th generation line and the 8.5th generation line, the supply of LCD panels has been continuously improved; however, the end market demand has not seen any significant growth, and even some regions have experienced a decline, reversing the shortage of LCD panels from the end of 2016 to the beginning of 2017. Situation. From the financial report, we can know how serious the downward trend of LCD panel prices. Next, LCD panel prices will continue to decline? Fall into the main theme of the LCD panel industry Recently, AU Optronics, BOE and LG Display have released 2018 The first-quarter financial report and financial report showed that revenues of all three panel makers have declined, respectively, year-on-year. 15.9%, 19.6%, 1.32%; profits have also been cut, although BOE’s net profit attributable to shareholders of listed companies was RMB 2.019 billion, a year-on-year decrease of 16.34%, but net profit attributable to shareholders of listed companies net of non-recurring gains and losses was only 9.66. Billion yuan, a year-on-year decrease of 58.01%. In fact, since the loosening of the third quarter of last year, LCD panel prices have continued to decline, and the rate of decline has been very fast. This point, panel makers' profit/net profit and revenue changes are very obvious Since the third quarter of each year is the peak sales season for LCD panels, AUO, BOE and LG Display revenues are not very low, despite panel prices falling in the third quarter of last year. BOE in particular, due to BOE Fuqing 8.5 generation line The production capacity has gradually increased and the supply capacity has increased. The third quarter revenue is still at the highest level in the whole year.
However, with the further decline in LCD panel prices in the fourth quarter, AU Optronics, BOE revenue began to explore, AU Optronics, BOE and LG Display saw a substantial decline in profit/net profit: BOE’s net profit margin was lower in the fourth quarter of 2017. 1X; AUO's net profit attributable to shareholders of the parent company for the fourth quarter of 2017 fell by more than 1 times; LG Display's operating profit for the fourth quarter of 2017 decreased by 95% year-on-year, the lowest level in nearly two years, and the decline was even worse than the previous quarter, exceeding 12% Times (Of course, LG Display's loss may be related to the increase of OLED investment, subsidizing OLED TV brand manufacturers and other factors). Overcapacity concerns are becoming reality and LCD panel prices are still declining. Jibang Consulting Optoelectronics Research Center data show that the world TV panel prices have entered the price inflection point since the second half of 2017 and fell for 9 months in a row. The demand has not recovered so far. The price decline has not stopped and will continue to squeeze panel makers' profits. The price of 32-inch-65-inch TV panels is maintained at 3- The decline in US$10 ranged from the average price of 65-inch panel in March 2018 to 300-290 U.S. dollars. In April, it is expected to drop to 280 U.S. dollars, which is already quite close to the cost. According to the latest figures from Sigmaintell, March-April, prices for 32-inch panels fell by 3 dollars in March and April, 3 to 4 inches for 39.5 to 43 inches, and 5 dollars for 43-inch panels; 49 inches -50 inches dropped by 4-5 US dollars; 55 inches dropped by 3 dollars; 65 inches dropped by 10 dollars. Qu Zhi Consulting deputy general manager Li Yaqin accepted "China Electronics News" reporter said that LCD panel prices are entering a new In a downward cycle, the panel price dropped very quickly. Taking the price of a 65-inch LCD panel as an example, the highest price point reached 410 US dollars last year, it has now fallen to 270 US dollars, a decrease of nearly 52%, and the price is still falling. IHS Markit is a senior Research Director Xie Qinyi also believes that in 2018, LCD panels will oversupply, and panel makers will face the pressure of loss in the second quarter. In the next 2-3 years, panel makers will certainly improve by combining and reorganizing or closing old ones. A TV manufacturer panel purchases The person in charge revealed to reporters that although the price of LCD panels continued to decline, the price of the whole machine has also dropped drastically. The price of a 55-inch LCD TV has dropped to RMB 1999, but the market demand is also It is relatively cool. If after May, there is no obvious upward trend in the end market, the LCD panel price is unlikely to rise significantly in view of the current LCD panel capacity. Li Yaqin pointed out that panel makers hope to adopt large-size TVs. The market and high value-added mobile phone market have driven the market demand, thus promoting the growth of the LCD panel market. However, in the current situation, the trend of large-size TV and high-end mobile phones in the past two years may not be as fast as expected. In addition, the overall economy Situations, trade frictions and other factors may also have a negative impact on the growth of the terminal market. China Electronics News
4. BOE's LCD panel shipment ranks first in the world;
On May 2, Qunzhi Consulting released the global LCD TV panel shipments in the first quarter of 2018. Among them, BOE (12.50 million pieces), LGD (12.1 million pieces), and Samsung (10 million pieces) ranked among the top three globally. This is BOE's first shipment in the four major areas of smart phone LCD display, tablet PC display, notebook PC display, and monitor display. one.
Since last year, BOE Fuzhou's 8.5th generation capacity has been rapidly climbing, and the 10.5 generation of Hefei has been successfully mass-produced. Many high-generation lines have become fully-productive. Currently, BOE has been Samsung, LG, Sony, Changhong, Hisense, Konka, Skyworth, Millet, TPV and other well-known color TV brands at home and abroad supply TV LCD screen.
Quzhi Consulting analysts stated that BOE continued to promote the development of large-size and ultra high-definition display industries. In the TV panel field, the competitiveness of the global market has significantly improved. In the first quarter of 2018, the BOE 55-inch display shipments increased by nearly 30% year-on-year. The 65-inch increase of 136%, 4K TV panel shipments increased by 34%. According to forecasts, in the large-size display area, especially the TV LCD screen, this year BOE will be ranked first in the world.
According to industry observer Liang Pengpeng, in recent years, China's liquid crystal display field has been developing rapidly. Some major panel makers such as BOE and Huaxing Optoelectronics have all stepped up their efforts to build factories and accelerate the shipment of LCD panels in China, thereby realizing Production counter-attack. It is estimated that by 2019, China's LCD panel shipments will fully surpass Japan and South Korea and become the world's largest number of panel shipments. Beijing Business Daily
5. Grab mobile phone brand orders AMOLED panel also cut prices;
Research group Quzhi Consultation Co., Ltd. stated that the smart phone market is concentrated in a few brands. Panel makers strive to win orders for large brand customers, and compete with price competition, even active organic light-emitting diode (AMOLED) panels and liquid crystal panels (LCD) together with price cuts.
Quzhi Consultation Report pointed out that the full-screen mobile phone panel and the general border panel, the difference is more and more obvious, the panel factory sales have a border mobile phone panel, can only stabilize the customer orders through price competition, so that the price decline trend is obvious.
In addition, the intensified release of new mobile phones stimulated the market to gradually recover, but the overall demand recovery was still slow, prices continued to fall, but the decline slowed.
On the Tablet panel, Qunzhi Consulting said that there was no major change in the supply and demand of the tablet PC market, but the lack of market activity led to a slowdown in panel prices.
In the monitor panel, Qunzhi Consulting believes that the entire factory began to actively ship in the second quarter, especially the strong promotions in the Chinese mainland market, which drove LCD panel makers to purchase panel stocks; due to oversupply of TV panels, some panel makers turned to supply. LCD panel, so the panel is available.
However, the liquid crystal display machine factory mass production, so that their own stocks and access vendors climbed, so the second quarter channel vendors will work hard to digest inventory.
As for the electrical and electronic panels, Quanzhi Consulting evaluated that the overall demand for the panel is stable, and some brand owners are concerned about the risk of shortage of personal computer (PC) components and stocking in advance. Although the panel maker hopes to increase the utilization rate of the production line of notebooks and panels, it is positive. Promotions, but there is a shortage of upstream component supply, still inhibiting panel production capacity.
6. Peng Shuanglang: It is not necessarily negative to see a drop in panel prices;
Peng Shuanglang, board chairman of AU Optronics, said that panel prices will not necessarily be negatively viewed because they can stimulate price cuts for end products and encourage consumers to buy gas; panel makers can maintain profitability through value-driven products.
Peng Shuanglang pointed out in an interview at the 14th Corporate Social Responsibility Awards Ceremony of Vision Magazine today that the panel supply and demand relationship remained healthy in the second quarter, and downstream manufacturers accelerated digestion of panel inventory to prepare for the third quarter of the electronics industry peak season.
He emphasized that AUO has always been a value-oriented product, and its proportion has been increasing. Especially for middle and high-end products, the value created is much higher than that of its peers. Therefore, AUO's production line still maintains a high capacity utilization rate in an environment with oversupply of panels.
The World Cup is approaching. He believes that each sports event will be helpful to the panel industry. Although it is hoped that the event will lead to the growth of panel shipments, it will often be counterproductive, but the competition will still help the growth of the shipping area.
He said that panel prices fell in the second half of last year, and end-product prices also fell, prompting consumers to switch to larger-size products. In the first quarter of this year, the size of the panel's downstream end products grew, and the average annual size should increase by 1 to 2 inches.
He said that AUO’s oversized panels are in short supply and are still out of stock in the short term. In response to falling panel prices, it is not necessarily a bad thing for end products to follow the price cuts and drive demand back again. After all, the main product is value, and the product mix is reduced through cost reduction. With the advantage, profit can still be maintained.
He explained that the production value products often encounter a small amount of diversity and must be customized, such as industrial products, medical care, and special specification panels. It is different from the concept of mass production in the past. It must go from market development to R&D and manufacturing. Supply chain management spends a lot of time to see the results. A product to be put into production, product line changes can be more than two times, and the improvement of yield is also very important.
He stressed that the panel price fell in the first quarter, and that trend was inevitable. It was unavoidable. AUO’s combined revenue for the first quarter was NT$74.44 billion, which was a 7% decline from the fourth quarter of last year, but its profitability did not drop significantly. It is the value-based products that work, the value is cumulative for many years, and other peers are not necessarily able to do it. Economic Daily