Not long ago, the 2018 Huawei Spring New Product Launching Ceremony was attracting numerous eyeballs. Huawei's MateRS Porsche, the world's top flagship of the 'Hie Tribute', was officially released in China. At the same time, 20 super users were also invited at the conference. They are real estate. CEOs and executives of media giants, automotive, finance, department stores, education, new energy and other industry giants. The 40th anniversary of the reform and opening up, the era changed them, and they also achieved the era. Such 'starlight', in the mobile phone circle and Uncommon, then Huawei MateRS Porsche quickly swipes in the circle of friends in high-end user groups.
Huawei's terminal product line president He Gang and super user conference stage photo On the second day of the press conference, superusers were invited to visit the Eastern International Laboratories and visited the R&D center in Shanghai. During the visit, Bruce Lee, vice president of Huawei's terminal product line, gave a personal explanation and talked about the R&D story around Huawei's innovation philosophy. Tells about Huawei's future mobile phone.
Photo of Bruce Lee, vice president of Huawei's terminal product line, and super users Huawei has a number of research institutes and is located at the highest level in Shanghai. This institute is located in Zhangjiang, Shanghai. The location is excellent and the environment is also very pleasant.
Why did I replace my mobile phone with Huawei?
The mobile phone for the big family is either Samsung, Apple, or Huawei. Once upon a time, the Internet was the same for all Apple phones. Without Apple, it was impossible to mix in this circle. But in the past two years, the situation has really changed. Many people started using Huawei mobile phones, super-user Lee said.
Super user Mr. Li Wei (right) Mr. Li: I was a fruitful fruit in my early years. This time, Huawei released the Porsche version of MateRS. I experienced the product at the first time. I was very satisfied with the camera and appearance design. What are the major challenges for Huawei's mobile phone operating system?
Bruce Lee: The most difficult aspect of a system’s success is not whether the experience and functionality are strong, but whether it is accepted by consumers and developers. The richness of the application is the most important. The contribution of the Huawei mobile phone team to the underlying Android code Thanks to this, tens of thousands of engineers have replaced unreasonable code in Android's underlying code to make the phone more efficient and smoother. After Huawei's mobile phone is optimized every year, Google will take these to Google's latest. In the previous version, for example, Huawei's mobile phone replaced Android's file system, and Android reached the new version in the second year. This is also considered to be Huawei's contribution to Android ecology.
We value the offline experience
In the exchange, everyone was informed that, so far, the number of Huawei mobile phone experience stores across the country has reached 2,000, an increase of 19% over the previous year, and has achieved high-speed growth on the basis of quality.
Previously, Zhu Ping, president of Huawei’s consumer business in Greater China, said that one of the characteristics of new retail is life and experience. When consumers come to the store, they no longer just buy mobile phones, but experience a full-scene smart life. In terms of shopping habits, consumers are also more accustomed to buying in the shopping district.
The experience store sales staff not only provide experiential services for consumers, share the latest product information, answer questions about product usage skills, software installation, after-sales, etc., but also listen to consumers, understand consumer pain points, and provide consumers with more humanity. Service.
Close cooperation Better service for high-end users
Mr. Zuo: In the face of high-end market layout and products, how can we better serve high-end users?
Bruce Lee: We have found a lot of BD (Business Development), which will be combined with a number of suppliers that specialize in providing services, such as: Yhouse Food, Airport CIP, etc., to provide consumers with more rights and services. Currently we are also screening Huawei mobile phones. High-end users, regularly organizing high-end events, let everyone walk into Huawei, feel Huawei, learn about Huawei.
Bruce Lee also stated that they are constantly exploring, for example, cooperation with SCC. 'The problem of the membership system is a pilot project this time. Porsche owners will form a circle because of a car brand, but mobile phone users may not Because a certain mobile phone forms a circle. This attempt is to maintain the high-end users better in the future. SCC has a lot of users in the 85-95 age group. Their leading role in the trend can not be ignored. ' Bruce Lee said .
Huawei MateRS differs from luxury products
Ms. Mi Ruirong, Super User With the progress of the discussion and a deeper understanding of Huawei's MateRS Porsche Edition, everyone has the same feeling. Although the price of Huawei MateRS Porsche is relatively high, like the luxury in mobile phones, it and traditional luxury goods different.
Ms. M: What is the difference between Huawei MateRS Porsche and luxury mobile phones?
Bruce Lee: Many niche luxury mobile phone manufacturers are dying. For luxury mobile phones, luxury goods manufacturers can only develop or even outsource a small amount. In contrast, Huawei's high-end mobile phones will never be outsourced. Each Huawei Huawei Mate phone The research and development expenses are all over 100 million U.S. dollars, including Huawei MateRS Porsche. Some people may say that the price is high. In fact, this phone can't make any money, because he can't share this billion in the positioning of luxury goods. U.S. dollar investment. This time we are also very lavishly made mobile phones.
Strict quality assurance
Afterwards, Bruce Lee accompanied the crowds to visit the laboratory and explain it to everyone. The three underground floors of Huawei's Shanghai R&D center are various reliability testing labs, including a 10m half-slope darkroom, a SAR detection laboratory, and a communication protocol. Laboratory, GCTC Climate Lab, Reliability Lab, etc. They will tell you how much Huawei's MateRS Porsche will be tested before it reaches the end of the user's hands.
The author summary:
The “Honourous Tour” event that pays tribute to the era is also the debut of Huawei’s high-end exclusive club. Follow-up will also include super-user activities such as Huawei’s headquarters, Porsche Travel Experience, and Huawei’s reading. Huawei executives previously stated that Huawei Entering the luxury mobile phone market, Huawei will deepen its efforts in user operations and services while deploying Huawei's products in the high-end market. Huawei is committed to building the 'super brand' of Huawei mobile phones, and continues to provide high-quality activities for 'super users'. service.
The Porsche version of the Huawei mobile phone is an excellent observation symbol. It can be seen that the brand strategy of Huawei mobile phones is undergoing a sharp change. Huawei mobile phone rationality, toughness, technology-driven brand genes, is being integrated into more international and fashion elements . The high-end models of Huawei's mobile communications appealed to the success of the overall social convention. At the same time, they were trying to create a universal culture born out of Huawei's blood.
Not long ago, the 2018 Huawei Spring New Product Launching Ceremony was attracting numerous eyeballs. Huawei's MateRS Porsche, the world's top flagship of the 'Hie Tribute', was officially released in China. At the same time, 20 super users were also invited at the conference. They are real estate. CEOs and executives of media giants, automotive, finance, department stores, education, new energy and other industry giants. The 40th anniversary of the reform and opening up, the era changed them, and they also achieved the era. Such 'starlight', in the mobile phone circle and Uncommon, then Huawei MateRS Porsche quickly swipes in the circle of friends in high-end user groups.
Huawei's terminal product line president He Gang and super user conference stage photo On the second day of the press conference, superusers were invited to visit the Eastern International Laboratories and visited the R&D center in Shanghai. During the visit, Bruce Lee, vice president of Huawei's terminal product line, gave a personal explanation and talked about the R&D story around Huawei's innovation philosophy. Tells about Huawei's future mobile phone.
Photo of Bruce Lee, vice president of Huawei's terminal product line, and super users Huawei has a number of research institutes and is located at the highest level in Shanghai. This institute is located in Zhangjiang, Shanghai. The location is excellent and the environment is also very pleasant.
Why did I replace my mobile phone with Huawei?
The mobile phone for the big family is either Samsung, Apple, or Huawei. Once upon a time, the Internet was the same for all Apple phones. Without Apple, it was impossible to mix in this circle. But in the past two years, the situation has really changed. Many people started using Huawei mobile phones, super-user Lee said.
Super user Mr. Li Wei (right) Mr. Li: I was a fruitful fruit in my early years. This time, Huawei released the Porsche version of MateRS. I experienced the product at the first time. I was very satisfied with the camera and appearance design. What are the major challenges for Huawei's mobile phone operating system?
Bruce Lee: The most difficult aspect of a system’s success is not whether the experience and functionality is strong, but whether it is accepted by consumers and developers. The richness of the application is the most important. The contribution of the Huawei mobile phone team to the underlying Android code Thanks to this, tens of thousands of engineers have replaced unreasonable code in Android's underlying code to make the phone more efficient and smoother. After Huawei's mobile phone is optimized every year, Google will take these to Google's latest. In the previous version, for example, Huawei's mobile phone replaced Android's file system, and Android went to the new version in the second year. This is also considered to be Huawei's contribution to Android ecology.
We value the offline experience
In the exchange, everyone was informed that, so far, the number of Huawei mobile phone nationwide experience stores has reached 2,000, an increase of 19% over the previous year, and has achieved high-speed growth on the basis of quality.
Previously, Zhu Ping, president of Huawei's consumer business in Greater China, said that one of the characteristics of new retail is life and experience. When consumers come to the store, they no longer just buy mobile phones, but experience a full-scene smart life. In terms of shopping habits, consumers are also more accustomed to buying in the shopping district.
The experience store sales staff will not only provide experiential services to consumers, share the latest product information, answer product use skills, software installation, after-sales and other issues, but will also listen to consumers, understand consumer pain points, and provide consumers with more humanity. Service.
Close cooperation Better service for high-end users
Mr. Zuo: In the face of high-end market layout and products, how can we better serve high-end users?
Bruce Lee: We have found a lot of BD (Business Development), which will be combined with a number of suppliers that specialize in providing services, such as: Yhouse Food, Airport CIP, etc., to provide consumers with more rights and services. Currently we are also screening Huawei mobile phones. High-end users, regularly organizing high-end events, let everyone walk into Huawei, feel Huawei, learn about Huawei.
Bruce Lee also stated that they are constantly exploring, for example, cooperation with SCC. 'The problem of the membership system is a pilot project this time. Porsche owners will form a circle because of a car brand, but mobile phone users may not Because a certain mobile phone forms a circle. This attempt is for the future we will maintain the high-end users better. SCC has many users of 85-95 age group, their leading role in the trend can not be ignored. ' Bruce Lee said .
Huawei MateRS differs from luxury products
Ms. Mi Ruirong, Super User With the progress of the discussion and a deeper understanding of Huawei's MateRS Porsche Edition, everyone has the same feeling. Although the price of Huawei MateRS Porsche is relatively high, like the luxury in mobile phones, it and traditional luxury goods different.
Ms. M: What is the difference between Huawei MateRS Porsche and luxury mobile phones?
Bruce Lee: Many niche luxury mobile phone manufacturers are dying. For luxury mobile phones, luxury goods manufacturers can only develop or even outsource a small amount. In contrast, Huawei's high-end mobile phones have never been outsourced. Each Huawei Huawei Mate phone The research and development expenses are all over 100 million U.S. dollars, including Huawei MateRS Porsche. Some people may say that the price is high. In fact, this phone can't make any money, because he can't share this billion in the positioning of luxury goods. U.S. dollar investment. This time we are also very lavishly made mobile phones.
Strict quality assurance
Afterwards, Bruce Lee accompanied the crowds to visit the laboratory and explain it to everyone. The three underground floors of Huawei's Shanghai R&D center are various reliability testing labs, including a 10m half-slope darkroom, a SAR detection laboratory, and a communication protocol. Laboratory, GCTC Climate Lab, Reliability Lab, etc. They will tell you how much Huawei's MateRS Porsche will be tested before it reaches the end of the user's hands.
The author summary:
The “Honourous Tour” event that pays tribute to the era is also the debut of Huawei’s high-end exclusive club. Follow-up will also include super-user activities such as Huawei’s headquarters, Porsche Travel Experience, and Huawei’s reading. Huawei executives previously stated that Huawei Entering the luxury mobile phone market, Huawei will deepen its efforts in user operations and services while deploying Huawei's products in the high-end market. Huawei is committed to building the 'super brand' of Huawei mobile phones, and continues to provide high-quality activities for 'super users'. service.
The Porsche version of the Huawei mobile phone is an excellent observation symbol. It can be seen that the brand strategy of Huawei mobile phones is undergoing a sharp change. Huawei mobile phone rationality, toughness, technology-driven brand genes, is being integrated into more international and fashion elements . The high-end models of Huawei's handsets communicate with each other. While inheriting the successful label of the overall social convention, they are also trying to create a universal culture born out of Huawei's blood.
