On the evening of April 25th, Gree Electric released its 2017 financial report. At this point, the domestic “triples” of household appliances (Haier, Midea, Gree) announced their 2017 financial statements. The financial data showed that the overall performance of the three companies remained bright. Both revenue and profit margins maintained relatively high growth, and individual companies also exceeded expectations. The operating status of listed 'giant' companies can largely represent the overall operating status of an industry, and their series of capital operations and future development. The strategy will also have a profound effect on the entire industry.
Big Three revenues grow substantially
In 2017, Haier Group achieved global sales of 241.9 billion yuan, an increase of 20% year-on-year, with total profits and taxes exceeding 30 billion yuan, and operating profit increased by 41% year-on-year. (Qingdao Haier achieved revenue of 159.254 billion yuan in 2017, an increase of 33.68% year-on-year. Net profit attributable to the mother reached RMB 6.926 billion, an increase of 37.37% year-on-year. In 2017, Midea Group achieved revenue of RMB 2.419 billion, a year-on-year increase of 51.35%, and realized net profit attributable to the mother of RMB 17.284 billion, a year-on-year increase of 17.70%; Gree Electric Appliances realized in 2017 The revenue was 148.286 billion yuan, an increase of 36.92% year-on-year, and the net profit attributable to the mother was 22.402 billion yuan, an increase of 44.87% year-on-year. All the three companies' annual report data showed outstanding performance. Among them, the net profit performance of the returnees reflected the profitability of each company. Qingdao Haier (6.926 billion yuan), the United States (172.84 billion yuan), Gree (224.02 billion yuan).
In fiscal year 2017, Qingdao Haier's revenue and net profit both hit a record high. The weighted average return on net assets was 23.59%, an increase of 3.21 percentage points year-on-year. From the financial report data, Qingdao Haier’s overseas revenue was nearly 100% in 2017. Brand, and GEA dollar revenue also hit a record high for nearly 10 years. In addition, Haier successfully resisted the 'risk' of raw material prices that began last year, ushered in the market reshuffle in the refrigerator industry, a large number of SMEs forced out of the situation Haier maintained a high growth rate of over 20% in the refrigerator business for 5 consecutive quarters, and in the high-end market, the overall sales revenue of the Casa Di brand in 2017 also increased by 41%, resulting in high profit margins for high-end market growth. It is also one of the key factors that contribute to Haier’s substantial growth in revenue capacity. Moreover, Haier’s global business integration effect has emerged. The overseas market’s single-individual localization mechanism has landed, and its own brand revenue accounted for nearly 100%. In the European market, The high-end products were listed on the market and the refrigerator business grew by 37%. Among them, in the Russian market, the retail price index of refrigerators and washing machines reached 150% and 130%, respectively.
In FY2017, Midea achieved 51.35% revenue growth and '7.7% net margin'. Compared with 2016, the net profit margin slightly decreased, but the US company’s main business revenue growth rate also exceeded a lot. People expect. In 2017, Midea’s HVAC business revenue increased by 38.74% compared to 2016, contributing revenue of 95.252 billion yuan. Sales of ice, washing, small household appliances, kitchen appliances and small household appliances realized revenue growth of 29.02%. Contributed revenue of 98.748 billion yuan. In 2017, the sales volume of the US-based Group's entire network exceeded 40 billion yuan, a year-on-year increase of more than 80%. Its sales were the No. 1 sales of household appliances (Tmall, Jingdong, Suning), online sales. It has already accounted for 30% of domestic sales. The strong main business has made Midea's profitability good. And, in 2017, KUKA and Toshiba's home appliance business also contributed more than RMB 32 billion in revenue to Midea Group, among which, KUKA 2017 The company realized revenue of 26.723 billion yuan, gross profit rate of the entire robotics and automation system has also reached 14.48%. Stable overseas revenue also makes the United States more diversified revenue dimensions, in 2017, the United States foreign revenue 103.96 billion yuan, year-on-year growth 62.2%, accounting for 43.2% of operating revenue, Midea The growth rate of income in the international market has been significantly faster than the domestic market.
In FY 2017, Gree Electric Co., Ltd., which is a professional company, has maintained a good reputation in the air-conditioning industry. In the face of unfavorable factors such as rising raw materials, it has maintained a higher profit margin by increasing the average price of its products to maintain the increase in gross profit margin. It also promoted the growth of overall sales. In addition, Gree’s cost control was also effective. Gree’s gross profit margin for sales in 2017 was 32.86%, the highest among A-share white companies with revenues exceeding RMB 10 billion, and net profit margin was also far ahead. 15.18%. It is reported that Gree Electric Appliances' monetary capital reached 99.6 billion yuan, which is slightly lower than the 105.3 billion yuan reported in the last half year, but it is still close to 100 billion yuan. Gree Electric Appliances is almost the purest air-conditioning company in the A-share market, with air-conditioning The business accounted for as high as 82%. With the help of the weather and market environment in 2017, the air-conditioning industry achieved remarkable growth. The online and offline businesses went hand in hand to become the best performing home appliance products in 2017. Gree also welcomed the favorable conditions in the broader market. From the significant increase in air-conditioning business, its air-conditioning business in 2017 achieved revenue of RMB 1,234,100 million, revenue growth of 40.10% year-on-year, and profit growth of 34.75% year-on-year.
Transformation effect mapping transformation path
In 2011 and 2012, Haier acquired the white power business of Japan Sanyo and Fisher & Paykel respectively, and completed the acquisition of GE appliances in 2016. In 2016, Midea Group successively acquired Toshiba White Power and German robot giant KUKA; Gree Electric also There was a plan to acquire 13 billion yuan for the acquisition of Zhuhai Yinlong, although it was ultimately impossible for Donglingzhu to make a personal investment. However, Gree’s desire to diversify its capital through mergers and acquisitions is evident.
Capital operation is one of the quickest and most effective ways for companies to expand their business scope and strengthen their capabilities. The 'Big Three' has begun the M&A path in recent years. The effective integration of overseas M&A operations has also become Haier's, and US revenue has increased substantially. One of the important factors. However, a closer look reveals that under the 'buy, buy, buy' model, the 'big three' strategic transformation path is not the same.
At present, the world is in the “intelligent” The eve of the fourth industrial revolution, the Internet of Things, and artificial intelligence are the main features. Haier launched the world’s first full-scene-customized wisdom package on this year’s AWE, based on four major physical spaces and seven majors. House plan, from pre-renovation to renovation, smart living needs can be met in one stop. In addition to smart home, Haier has also created an industrial mutual benefit network platform 'COSMOPlat' and a big community interactive platform brand based on user interaction scenes' Shun Visiting etc. Now, Haier has formed a systematic system based on the 'one person's oneness' model and continuously interacts with users. In 2017, Haier's 'one person's oneness' model helped GEA to rejuvenate its vitality. Revenue reached a 10-year record high. Qingdao Haier released its 2017 annual report and also released a quarterly report for 2018, which disclosed its 'ecological assets' for the first time, including 2017 ecological data and 1Q2018 ecological income. Report shows In the first quarter, Qingdao Haier achieved an ecological revenue of RMB 620 million. As the first company to disclose 'eco-assets' in the industry, Haier will adopt the 'one-man-one-in-one' model. High-end transformation, self-innovation, further growth in its 'ecological assets', efforts to create a smart family brand with 'ecological' as an important feature. It can be expected that in the future Haier will have more income from the ecosystem than the traditional household appliances business.
"The United States is becoming a truly technological company." After the formal acquisition of KUKA robots from Midea, such industry voices began to appear more and more. In recent years, the United States has always taken the path of international diversification, from its frequent The acquisition action will give you a glimpse of one or two. And, as can be seen from its financial report, Midea outlines several major development directions for its future. First, it will promote the development of global business distribution and business growth based on home appliance business, and accelerate the coordination of Toshiba’s home appliance projects. The second is to increase the layout of smart homes, actively promote the construction of the M-Smart platform ecosystem, realize the integration of smart communities and smart homes, and thirdly, grasp the opportunities of global robotics and automation to promote the rapid growth of the robot business. The U.S. KUKA will continue to invest in research and development to explore solutions that extend from hardware advantages to software, smart manufacturing data systems, cloud platforms, and total solutions. Driven by big data and AI, U.S. has opened up the future for growth. Two runways.
On the evening of the 25th, after the release of Gree Financial Report, apart from the fact that 'the realization of a net profit of RMB 22.4 billion, a year-on-year increase of 44.87%, setting a record high', the data was highly favored by the industry, and another news spread widely in the industry. Since its listing in 1996, Gree has not scored dividends for the third time. In the past 11 years, it has not won any dividends again. 'The news of Gree's stock immediately ushered in a sharp drop. Gree’s opening approached the daily limit on the 26th, despite a subsequent rebound. However, in the end it still fell by nearly 9%. At the same time, in response to Gree Electric's 'no dividends', the Shenzhen Stock Exchange sent a letter of concern. On the evening of April 26, Gree Electric Co., Ltd. stated in its reply to the Shenzhen Stock Exchange that Non-profit-sharing results from the company's plan to gradually expand its air-conditioning capacity. In addition, Gree also plans to focus on smart devices, smart appliances and other industrial sectors. According to industry insiders, Gree Electric Appliances is currently at a critical stage of diversification and transformation. ' Or to invest more capital in smart devices, smart homes and new energy to find new profitable growth points. Gree Air Conditioning’s current performance growth has been difficult to sustain, in small The expansion of services such as electricity and mobile phones is not satisfactory. Gree Electric Appliances does not make cash dividends, but also wants to invest this money in mergers and acquisitions or expansion of new businesses. Gree also announced integrated circuit design investment projects. , And confirmed to participate in the mixed investment project of Luoyang LYC Bearing Co., Ltd. Gree, which has reached the ceiling of the air-conditioning market growth, must find new business growth points as soon as possible to achieve sustainable revenue growth.