In recent years, the health industry has grown rapidly and has become increasingly prominent in market development. It is called 'the fifth wave of global wealth after the IT industry'. The arrival of the 'healthy' industry has opened up a huge market for the water heater market. Market space.
In 2018, the water heater market delivered a good transcript.
According to the total data from Ove Cloud Network's omni-channel promotion, the retail sales volume of China's water heater market in the first quarter of 2018 was RMB 18 billion, a year-on-year increase of 8.8%. In 2017, the sales volume of China's water heater market reached 44.094 million units, compared with the previous year. Declined by 3.2%; sales volume was 79.38 billion yuan, an increase of 5.8% over the same period last year.
The company's performance is also 'very good'. According to "Aiken Home Appliances" statistics, in mid-2017, the best-performing brand is the United States, with nearly 7 million units sold; it has always been famous in electric water heater products. Haier has more than 6 million units of sales in China; Wanhe, which has a higher brand awareness and recognition in the user group, has sales of more than 1.5 million sets of electric water heaters. Among them, the growth rate of Wanjiale is relatively more pronounced. The sales volume exceeded 900 million yuan. With the advantages of scale, cost and industrial chain formed over the years, Weibo’s own brand achieved a growth of about 30% in 2017.
The adjustment of product structure and the upgrading of consumption can be described as a major contributor to the above-noted results. With the rise of China's economy, people’s income levels and material living standards have increased, and the emergence of a large middle class, the Chinese’s consumption structure, consumption habits have taken place. Fundamental changes. Reflected in the water heater, the concern for the health bathing experience has been continuously rising. As a result, health has rapidly become a new selling point in the water heater market. It is understood that the market for healthy electric storage water heaters has reached several sales models. Ten, gas water heater leading enterprises in the new product also added a health function. Haier Liner can be no-clean water purification electric water heater in the outlet set a triple sterilization module; the United States of the living water series water heater with a key to automatically exclude dead water function; A ·O·Smith introduced an electric water heater equipped with a self-cleaning function; Linne 'Hengxin' series of gas water heaters even has a spa beauty skin health function.
According to Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, health, comfort, large capacity, constant temperature, and zero-cold water have become the development trend of water heater products.
Industry insiders believe that China’s per capita water consumption is only one-third to one-fifth of that of developed countries. With China’s economic development and improvement of people’s requirements for quality of life, per capita use of hot water is still more than double the growth rate. Space, it is expected that the water heater industry will maintain a stable growth rate. By 2020, the industry's compound annual growth rate will reach more than 15%.
Ove Cloud Data also predicts that the overall performance of China's water heater market will be better than last year in 2018. Market sales may decline by 1.8% to 44.291 million units, but sales are expected to increase by 10.2%. The overall scale will reach 87.43 billion yuan. It is foreseen that the concept of health will inevitably lead the future of consumer trends. It is not a 'single event' and it reflects the changes in consumption habits. This gust has brought new seeds. It has taken root and has taken root.