Cash at the end of the second quarter was $267.2 billion, compared to $285.1 billion in the previous quarter. Apple announced a new $100 billion repurchase program with dividends increased by 16% to 73 cents per share.
In the second quarter, iPhone sales were 52.2 million units, and the market forecast was 52.3 million. Service revenue increased by 31% year-on-year to US$9.19 billion, and the market forecast was US$8.26 billion. Greater China revenue was US$13 billion, a year-on-year increase. twenty one%.
Apple CFO: The APP Store is the largest growth engine for service revenue. The company already has more than 270 million paid registered users, an increase of 100 million over the same period last year. Homepod sales of home audio equipment are still in a very early stage. Second quarter revenue , 65% from international business.
Apple's third-quarter revenue outlook is higher than expected.
Apple expects its revenue for the third quarter to be 51.5 billion U.S. dollars to 53.5 billion U.S. dollars, and the market expects to be 51.4 billion U.S. dollars; the company expects the current quarter's gross profit margin to be 38%-38.5%, and the market forecast is 38.3%.