Director of Strategy Analytics Qi Qian said, 'Global smart phone shipments fell 2% year-over-year, from 353.8 million units in Q1 2017 to 345.4 million units in Q18 in 2018. Due to the longer replacement cycle, operator subsidies decreased and Lack of new hardware design innovations, the global smartphone market has slowed this year.
Neil Mawston, Executive Director of Strategy Analytics, added that in the Q1 of 2018, global shipments of Samsung smartphones were 78.2 million units, down 2% year-on-year from 80.2 million units in Q1 2017. Samsung lost in the 2017 Q4 Christmas season. After losing the championship, Apple returned to first place in the quarter. Samsung remained stable in key markets in North America, Western Europe and South Korea, but the company is facing intense competition from rivals such as Xiaomi in China and India. Q18, 2018 Apple's global shipments were 52.2 million units, an increase of 3% year-on-year, and a global market share of 15%. Apple's iPhone shipments have seen year-on-year growth in the three quarters of the past four quarters. Apple's ultra-high-end iPhone X in China It is quite popular with some markets such as the United States, but there is still room for expansion in emerging regions such as India and Africa.
Woody Oh, research director of Strategy Analytics, added that 'In the year 2018, Huawei held a record 11% of the global smartphone market share at 11%, which is higher than 10% a year ago. This quarter, Huawei’s annual growth rate of smartphones is 14% health has grown steadily. Despite the political obstacles in the North American market, Huawei has gained growth momentum in other parts of the world and launched new popular models such as Honor 7X.
Director Qian Qian of Smartphone Research, Strategy Analytics, added: “In Q1 of 2018, Xiaomi’s smart phone shipments reached a staggering 28.3 million units, jumping to fourth place, and the global market share hit an all-time high of 8%, compared with 4 years ago. % doubled. This quarter millet's growth rate increased by 125% year-on-year, exceeding all major competitors. Millet is spreading like wildfire in Asia, especially in India. OPPO slipped to fifth place, global smartphone market share From 8% a year ago to 7% in this quarter, the rapid retail business expansion of Millet and Huawei's significantly improved product portfolio have greatly impacted OPPO's development.
