According to the report, in the first quarter of this year, global tablet shipments fell 28.2% month-on-month, 14.9% year-on-year, and reached a record low of 33 million. This was partly due to the sluggish demand for tablets other than the iPad during the traditional off-season.
Adding to this, Digitimes Research also expects that global tablet shipments in the second quarter of this year will further decline to 31.06 million units, a record low.
This year, although Apple introduced the new iPad, Apple’s sales of its tablet PCs have fallen sharply because Apple did not cut prices as much as the market expected.
In terms of screen size, most of the new tablet PCs introduced this year have adopted 9.7-inch or larger screens, while shipments of 7-inch and 8-inch tablet PCs have steadily declined. In particular, 7-inch tablet PCs have seen continuous shipments. The decline in two quarters exceeds 8%.
As for tablet PC processors, the shipment ratio of MediaTek and Qualcomm processors continued to decline as Samsung Electronics and Huawei increased the proportion of internal R&D solutions.
According to the report, Apple Tablet PC shipments will increase significantly in the second quarter, as the company will launch the new iPad Pro this quarter. In addition, due to the Prime Day Membership Day event on July 10, Amazon Tablet PC shipments are also expected Will increase substantially.