Terminal cooperation
In recent years, China Unicom has used terminal crowdfunding methods to fulfill the responsibilities of the leading operators, from the crowdfunding 1.0 development to the crowdfunding 5.0. The main feature is product innovation leadership. China Unicom has invested a lot of resources and promoted with industry chain partners. The development of the entire terminal industry has achieved remarkable results. The terminal transaction volume reached 168 billion yuan, which promotes the popularization of smart terminals by 90%, and the popularization of 80% of the entire network terminals, which has made a great contribution to the healthy development of China's mobile Internet ecosystem. .
The main features of Crowdfunding 6.0 are different from the previous five. They are user demand-driven. Crowdfunding 6.0, which is user-driven, focuses on three requirements:
The first aspect is the demand for the aggregation of young people's brands. China Unicom has accumulated more than 80 million users under the Wangka brand, which is dominated by Tencent Wangka, and will soon surpass 100 million, which is full of vitality. After the dynamism of the new generation of consumer groups in the late 90s and 00s, their demand for smart terminals is unprecedentedly high. This is the first driving force for the demand for smart life in the future. In the face of youth groups, the first is a joint brand, using Tencent Wangka in youth groups. The appeal and focus capabilities are jointly created with the brand of mobile phone manufacturers to create 'Wangka' mobile phones, forming a convergent effect in the fan community. Second is the ability to share contacts. China Unicom has formed a precise touch for the billion-dollar youth group. The ability to reach, and terminal manufacturers have their own online user mall, to open these two values, will have amplifying effect. Third, the joint operation, China Unicom big data for accurate portrait, after 90, 00 after joint credit, joint Promotions, together to create a zero-purchase, five-fold purchase. These Internet-based cooperation models will bring China Unicom and its partners a doubling of market opportunities.
The second aspect is the need for replacement of existing users. China Unicom has more than 200 million 4G users and more than 6,000 2G users. All of them require replacement and consumption upgrades. User replacement is the driving force for sustained and stable mobile phone market, targeting 60 million subscribers. For 2G users, China Unicom will invest 8 billion yuan to unite with various manufacturers and government agencies to carry out accurate poverty alleviation and care operations. It is hoped that in 2018, about 40 million 2G users will be able to complete the replacement. In China Unicom, about 110 million exchange requests, Put 20 billion yuan in resources to deepen the exchange market.
The third aspect is the demand for the development of the industry's ecological development. With the development of the Internet of Things, the terminal is not only a mobile phone, but also a pan-intelligent terminal. The tactile sensation of a smart life comes from the terminal. China Unicom will rely on the eSIM platform to further develop the eSIM industry. Demand. eSIM is low-power, stable, and can be adapted to a wide range of scenarios including underground pipelines, air, and water. In smart terminals, eSIM can be implanted in advance, and the eSIM platform can deliver data remotely. Users can access the network anytime anywhere. eSIM sales scenarios and traditions Different operators have different channels, China Unicom took the lead in embracing eSIM three years ago, No.1 dual-pass, eSIM management platform, and eSIM electronic certificate system, all of which China Unicom has the exclusive advantage. Currently, there are more than 1,000 cooperative terminals for eSIM, and the number of business connections. Has more than 10 million, supports more than 1,000 service providers, developers.
Channel Enablement Plan
In recent years, China Unicom has been actively promoting the transformation of Internet-based operations, and is gradually building a new retail system integrating online and offline: Relying on big data and internet-based sales tools, we can open up online and offline, allowing consumers to switch freely in various consumption scenarios. , It can be purchased through online channels such as Tmall, Jingdong, Suning and Wangka. It can be delivered through core offline channels such as China Unicom’s Self-Control Office, Quality Cooperation Office, Strategic Channels, and Vendor’s Stores. You can also experience online at these offline channels. On the channel to pick up, so as to enhance the user's consumer experience.
China Unicom's new online and offline retail system is entirely an open and cooperative ecosystem. During the construction of the new retail system, China Unicom has done four major tasks: First, supply chain empowerment. Introduced Alibaba, JD, Suning and other suppliers. Supply chain, the introduction of intelligent terminals; Second, big data empowerment. Relying on China Unicom's big data capabilities, using smart probes, face recognition technology to simplify the real name system, simplify interaction with users, promote interactive cloud shelves, analyze passenger flow; Financial Empowerment. Providing RMB 2 billion supply chain finance to channel partners' blood transfusion; Fourth, integrated operation and empowerment. After online and offline communication, user experience is enhanced, payment is convenient, distribution is rapid, and partners' ability to obtain customers is improved. .
Content Aggregation Action
From 2016 to 2021, the global compound growth rate of IP traffic is 4%, and the video traffic growth rate is 31%. Opportunities are self-evident. In response to this opportunity, China Unicom builds content aggregation for consumer Internet innovation platforms and video applications. The platform, and relying on these two platforms, form a saving, professional, and open operating service system.
This operational service system can not only cooperate with large and medium-sized content providers, but also provide basic services including internet, billing, account opening, and marketing to small-scale content providers and industry partners in content applications.
In the field of consumer Internet, first of all to build product-level cooperation, a large amount of cooperation has been carried out in video, music, games, reading, home Internet and other applications; Secondly, equity cooperation, China Unicom has mainly planned five types of rights and interests, including video Games, Terminals, Finance, Business Travel, Life Services, will conduct cross-border cooperation with more than 1,000 business enterprises, covering more than 200 million users.
In the video business area, the goal is to create ultra-high video, ultra-high quality, and ultra-high experience. At present, China Unicom has 1,000 video internet service providers, has more than 100,000 hours of video content, 1,400 video game products and 50,000 titles. Music Video. The next step will be to launch the screen fusion, push 4K/8K and AR/VR.
Family Smart Action
Home Internet is the industrial space that China Unicom has just started to build. It is also actively constructing the operating system of the home Internet. China Unicom will continue to exert its efforts in 2018, of which 75 million users will be gradually replaced with smart gateways, and more than 10 million new users will be added. All installed smart gateways, open the basic capabilities of the smart platform, operational capabilities and application capabilities to partners. On the sales side, China Unicom will have millions of sales opportunities for various home smart devices, so Billion-level home internet market space.
Double Billion Action
Relying on the payment companies established in the financial sector, China Merchants, China Unicom launched a dual-billion-dollar operation, and it is also a support for the above-mentioned four major operations - through the issuance of 10 billion e-vouchers, a credit period of 10 billion yuan. Products, pulling more than 20 million mobile phone terminal sales and full smart terminal product sales.
The 10 billion e-vouchers are a precise, flexible, and efficient tool for supporting a variety of flexible business models. 'If you think of every subject in the ecosystem as a fish, then e-vouchers are the water in the pond.' From the provider's point of view, e-tickets can be used to develop membership and promote privilege; from the perspective of terminal partners, e-tickets can realize joint subsidy and purchase rebates. In addition to 10 billion yuan e-vouchers, 8 online e-commerce companies are introduced, There are 80 types of convertible card vouchers, and more than 1 million e-voucher stores have been contracted. Cooperation can be found in shops along the street to form a complete consumer ecosystem.
The 10 billion yuan credit is run in installments, which is characterized by zero interest, zero down payment, and attracting more users to enter China Unicom's ecosystem to purchase mobile phones and various smart terminals. The scope of distribution extends from 20,000 self-operated rooms to all China Unicom's cooperation. Channel distributors; 10 billion yuan loan amount can effectively drive 10 million terminal sales, fast credit based on big data and low interest rate; introduction of ant flower buds and other stage service providers, staged objects from mobile phone terminals to wearable devices, home Internet, etc. field.