According to the report, in the same period of last year, Xiaomi’s market share in India was only 13.1%, which jumped to 31% in the first quarter of this year and took the first place. Counterpoint research analysts stated that Xiaomi’s performance was driven by the increase in sales volume of offline market products. Thanks to its strong influence in the online channel, it has won a record 57% share in this channel.
It can be said that Xiaomi’s success in India is due to the internet channels. Similarly, the OPPO, which is a domestic manufacturer, may have a hard time in India. The market share dropped from 11.9% in the first quarter of last year to 5.8% in the first quarter of this year. The OPPO can be described as a major blow. It must take action to deal with it.
According to foreign media Android authority report, OPPO India executives announced that it will establish a sub-brand Realme, which will share the production line with OPPO, and its products will be used for online sales. According to OPPO news, Realme's products are priced at 10,000- Between 20,000 rupees (approximately 952-1905 yuan).
Its first product, Realme1, will be available for sale on Amazon's official website in India on May 15th, local time. According to the notice, Realme1 will post-single camera with fingerprint identification key on the front.
As for the Realme1 processor, storage and other information, there is no specific news at present. However, it is foreseeable that with the launch of OPPO's Realme sub-brand, Xiaomi will usher in a strong competitor in the Indian online market.