On May 2, Apple officially released its second-quarter results in 2018. The report showed that Apple's revenue for the first quarter of this year was 61.1 billion US dollars, an increase of 16% year-on-year; net profit was 13.8 billion US dollars, an increase of 25% year-on-year. Created the best results in the history of the same period.
Apple Cook After announcing the financial report data for the first quarter of this year, Apple held an hour-long conference call. In this hour, Apple CEO Tim Cook and Chief Financial Officer Luca Maestri (Luca Maestri). Will answer various questions from Wall Street analysts.
Shannon Cross of Cross Research asked Apple about Apple’s flagship mobile phone iPhone X pricing issue at the earnings conference call.
"The iPhone X has been released several quarters ago. Although it does sell well, but considering its $1,000 price, there will be many questions about the sustainability of this digital product in the market. Look at the product line in a comprehensive light. , How did you consider this issue?'
In response, Cooke replied: 'As Luca mentioned earlier, iPhone's revenue increased by 14% year-on-year, which was achieved in the case of iPhone unit sales growth rate and US sales price increase, while iPhone X is The main driving force. Our iPhone product line shows that its market is as big as the entire smartphone market, and this market has different consumers. So in order to meet the needs of different customers, we will continue to provide different iPhones.
Apple iPhone X Cook also reiterated his view in the fourth quarter: 'Especially for the iPhone X, it is very important that the customer has more in each week of the March quarter (second fiscal quarter) than other iPhones. iPhone X was chosen just as it was after the December quarter (first quarter).
Finally, Cook also used an example to describe the popularity of the iPhone X. It said: 'Perhaps you want the team to win more scores, but this is the Super Bowl champion. This is what we feel. I feel about our products. Proud. '
Obviously, Cook is full of confidence in this leading Apple’s flagship phone. However, according to supply chain news, iPhone X has reduced its iPhone X production target to 8 million in the second quarter this year due to a large backlog in the fourth quarter of last year. Taiwan. For this contradictory situation, we only have to wait for Apple's second-quarter earnings data to be known.
