Just last week, Wall Street was not optimistic about Apple Inc. and iPhoneX. CIRP also reported that iPhoneX suffered from poor sales in the US market. Sales have been sluggish. Apple has cut its production and procurement plans significantly. In March it was reported that it had cut 6 million. The production of iPhone X has cumulatively reduced production by 75 million units. However, Apple’s latest financial report shows that Wall Street may be 'mistake'. On May 2, Apple released its fiscal second quarter financial report in 2018. Financial results show that the company’s second fiscal quarter The net revenue was 61.1 billion U.S. dollars, higher than the 52.8 billion U.S. dollars in the same period of last year. The net profit was 13.8 billion U.S. dollars, which was 25% higher than the 11 billion U.S. dollars in the same period of last year.
iPhoneX
Despite the latest report released by the research organization Canalys, China's smart phone sales declined in the first quarter of this year. Apple’s market share in China’s smartphone market fell out of the top four, less than Xiaomi. However, iPhone’s overall sales reached 52.2 million units in the quarter. In the same period last year, 51 million. The actual sales of the iPhoneX, which is considered to be under-performing in the first quarter, also looks good. 'Every week in the second quarter, iPhone X's sales are higher than those of other iPhone models. The same is true for the quarter. 'Apple CEO Cook said.
Cook: iPhoneX sales are higher than other models recently
In the second quarter, Apple’s iPhone generated revenue of 38 billion US dollars. In addition to mobile phones, Apple also sold 9.11 million iPads in the quarter, with revenues of 4.1 billion US dollars; 407 million Macs, 5.8 billion US dollars. In addition to hardware devices The income of Apple's services has increased a lot. Of course, the mainstay of Apple's revenue is the iPhone business. In terms of regional divisions, Greater China is its core 'granary'. Cook said, 'All regions have achieved business. Revenue growth, with revenue growth in both Greater China and Japan operations exceeding 20%. 'Specifically, revenue in Greater China reached US$13 billion, an increase of 21% from US$10.7 billion in the same period last year.
Cook: iPhoneX sales are higher than other models recently
I thought that an 8 or 9 thousand mobile phone exceeds the national people's spending budget, and it is more difficult for iPhoneX to open up the situation in China. However, the fact is that both Apple's revenue and profit have soared. It can be seen that the fruit powder's dedication to the iPhone has already reached the point of ignoring the price. Factors. In September this year, Apple will bring a cheap iPhone with a price range of $550 to $650. Many iPhone7/iPhone8 users will choose a new one at the end of the year. In the second half of the year, Apple’s iPhone revenue in the financial report was also far Above the current 38 billion US dollars.
