At the onset of the five-year electric sales season, microwave ovens have attracted much attention as one of the important products for kitchen appliances. The reporter learned that Galanz's positioning of 'National Household Appliances' in the year 2018 has led the consumption upgrade with quality home appliances in the leading microwave oven market. In April, China shipped 1.03 million units, a year-on-year increase of 37%.
Behind the data means that Galanz spares no effort to popularize national appliances and quality appliances. It has formed a virtuous circle of industry recognition and consumer identity. In the 2018 C-BPI (China Brand Power Index) list released recently, Galanz once again ranks high in the microwave industry. The brand power index topped the list and won the 'C-BPI Gold Brand' award for being the first brand of the year.
The person in charge of Galanz's Life Appliance Marketing Division stated that as the industry's top brand is more responsible, it needs to make unremitting efforts to continuously exceed the good life needs of consumers. On the eve of May 5, Galanz launched the 'Meet You Good at Steel' campaign nationwide. Topic Galanz Tomatoes Quality Festival, together with Suning, Gome and other major channel partners, focusing on micro-steaming machine Q6, steaming oven R60, pure steamer P90, and other full-scale high-end stainless steel appliances popularized, providing users all over the country a new choice of quality of life.
The reporter visited a number of home appliance stores to see that the Galanz Tomato Quality Festival is different from traditional promotions, mainly through popular science product knowledge and real-life beauty food guides, allowing consumers to experience the practical value of high-quality appliances on site.
In order to enhance the sense of consumer experience, Galanz and Suning, Gome formed a strategic partnership of 'National Household Appliances Quality of Life', building brand special stores in key stores across the country, supplying products including microwave ovens, electric steam cookers, electric ovens, dishwashers, embedded Household appliances, living appliances and other quality appliances, one-stop to meet consumer quality consumption. It is understood that in these core stores, Galanz has a weekly gourmet sharing theme. During the May 1st, Galanz shared the key stores in the country's core stores in Shunde. Classic gourmet 'Shuangpi Dai', many tomato fans make a special trip to learn.
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