Now, in the home appliance industry, especially among the front-line home appliance distributors, there is a voice that thinks that for many families and consumers, regardless of LeTV, Xiaomi's Internet companies, they have to thank them.
Because 'they did not enter the home appliance industry in the first place, especially if they did not launch a series of ultra-low price wars, will the home appliance giants voluntarily reduce their prices, and thus household appliances on the current market will not be so cheap.'
For example, LeTV's TV hardware is free, millet's lack of thousands of air purifiers, and cheap water purifiers are all forcing the original home appliance giants to have to cut prices to counter the impact of Internet companies like Xiaomi and LeTV. .
In this regard, it is difficult for the author to agree. It must be clearly understood that price cuts have never been the dividends of Internet companies for the household appliance industry. Nowadays, many Internet companies are pursuing the low price war of 'user thinking'. For users, product quality is not guaranteed, after-sales service can not keep up, and many times companies do not even exist. Ultimately, it is not cheap and favorable for users. It is a disaster and endless trouble.
Of course, the price war has never been invented by the Internet companies and brought to the home appliance industry, forcing a large number of traditional home appliance giants to take a price cut. In the 40-year development of the Chinese home appliance industry, low-price wars have always existed, and are home appliances. Large enterprises reshuffle, an important means for SMEs to curve overtaking. In recent years, the Internet companies that are subverting and redefining the home appliance industry are still holding high the banner of 'low price competition.' This is in front of home appliance companies. Sewing is a typical 'banner'.
However, at present, many home appliance companies are not as busy as “Internet companies”, but are trying to “buy a low price war”. They are upgrading their product structure to cater to the consumption concept, which really shakes the high price war and new value war in the entire household appliance industry. In order to lead an unprecedented industrial upgrading, it leads to consumption upgrades and competition iterations.
Similarly, relative to the continuous and long-term price competition of home appliance companies over the past 40 years, the current low price war of Internet companies is always the 'three fires', and soon it is dead in the market. The key is that the low price war of internet companies is complete. It is a kind of overdraft future and selfless bottomless competition. It is on the basis of not finding the self's profitability and hematopoietic capacity, consuming the money of investors and shareholders. It is completely a kind of 'streaking'. It is only a superficial user, but actually gives Users bring endless trouble and toss.
The author never denied that a large number of Internet companies, even innovative companies, have brought a series of shocks to the home appliance industry since they entered the home appliance industry. They have even forced home appliance manufacturers to compete, business models, and in particular the innovation and transformation of user communication and communication methods. This is conducive to the development of the industry. However, low-price competition is definitely not the dividends that the Internet brings to the home appliance industry. This is just an embarrassing and excuse for users to flick about the concepts and hype of Internet companies.
For many manufacturers in the home appliance market, no matter how the times change, how fierce business warfare, at a crucial moment need to clearly know what they need in the end, what they can do, what changes can be made and innovation. Never be caught in the times Walking by the nose, it is still immersed in an illusion. It is difficult to extricate yourself!
Even after innovative companies have entered the home appliance industry, they have brought a series of shocks to the home appliance industry, and even forced competitive methods and business models of home appliance manufacturers, especially the innovation and change of users' communication and communication methods. This is conducive to the development of the industry. However, low-price competition is definitely not the dividends that the Internet brings to the home appliance industry. This is just an embarrassing and excuse for users to flick after the conception and packaging of Internet companies.
For many manufacturers in the home appliance market, no matter how the times change, how fierce business warfare, at a crucial moment need to clearly know what they need in the end, what they can do, what changes can be made and innovation. Never be caught in the times Walking by the nose, it is still immersed in an illusion. It is difficult to extricate yourself!