'I can't believe it has 40 million pixels!' 'This symmetrical design is perfect. ' A Dubai guy got praise from Huawei's latest mobile phone P20Pro. Recently, China's mobile phone manufacturer Huawei was in the Grand Palace in Paris, France. A new product launch was held. More than 1300 media personally visited the site and attracted global attention.
In recent years, sales of domestic mobile phone brands represented by Huawei, Xiaomi, OPPO, and Vivo in Europe, Southeast Asia and other regions have produced outstanding reports, and China's smartphones are numerous overseas.
Sales explosion in Europe
Huawei product manager once planned a marketing campaign in Berlin, Germany. People can use their own smart phones to exchange a Huawei mobile phone. To his surprise, someone took a brand-new iphone7plus to replace Huawei Mate9. On the day of Porsche’s release of Mate9, the phone’s sales in the European online store reached 160,000 units.
In the past two years, Chinese mobile phone brands have performed well in many European countries and regions. Spain’s “Wujiri” recently reported that Huawei has become one of the top five smartphone brands in Spain. Data of Kantar Consumer Index In the past six months, of the 11 best-selling smartphones in Spain, 6 are from Huawei and 2 from Xiaomi. According to the Russian Satellite News Agency, February 2018, Huawei's Huawei and Glory Smartphones Sales in Russia surpassed Apple for the first time, second only to Samsung.
Not only is the sales leading, but also the reputation of domestic mobile phones in the European market is constantly improving. A Russian portal conducted a public opinion survey on 130,000 smartphone users. The results showed that Huawei Glory 9 and Xiaomi Mi6 received the 'best value for money' model number. One, two.
Bai Ming, deputy director of the Institute of International Market Research of the Ministry of Commerce, said that 'developing developed country markets is an inevitable result of the development of China's smart phone industry. Chinese manufacturers have this strength.'
Has been a leader in Southeast Asia
One day in February 2018, in the millet mobile phone store on the second floor of the An-Delis shopping mall in South Delhi, people buying mobile phones were lining up. The manager, Tucker, explained that the day was a pay day and people had money. Just want to buy your favorite mobile phone. It is reported that this is Xiaomi's first physical store opened in South Delhi in August 2017. Currently Xiaomi has opened more than 20 stores in India.
The intimate service of online sales and offline experience makes Xiaomi mobile phone a worthy leader in the Indian market. According to IDC latest data, in the fourth quarter of 2017, Xiaomi surpassed Samsung in the Indian market to become the mobile phone brand with the largest market share. In addition to Samsung, the top ten companies are all occupied by Chinese manufacturers' products, and the Chinese mobile phone brand has a market share of more than 50% in India.
Mo Xinzhuo of the Indian Mobile Phone Industry Association stated that Chinese mobile phone manufacturers can compete with international brands in terms of product quality and after-sales service: 'In the field of smart phones, Chinese manufacturers let Indian consumers eliminate the negative impression of 'Made in China' in the past. . '
Previously, OPPO mobile phones had become the second largest smartphone brand in Vietnam with a 22% market share, and ranked second in the Southeast Asian market with a market share of 17.2%, followed by Vivo.
Use technology innovation to attract users
When I use a professional camera, its function is limited to taking photos or videos. This Chinese-made vivo phone has the front camera as the best, in addition to basic communication functions. This is why I like this phone. An Indian customer named Sidharth Rao once told the media by holding a Chinese brand cell phone.
A camera reflects that China's smart phone brands gradually get rid of low-cost and low-quality labels, and become a more technologically advanced high-end product in the eyes of foreign consumers. Behind this is the inability of mobile phone manufacturers to invest heavily in technology research and development.
At present, OPPO has established six research centers in Beijing, Shanghai, Shenzhen, Dongguan, US Silicon Valley, and Yokohama, Japan. Huawei Kirin chips have been deployed in Huawei's mobile phone series. The annual report shows that Huawei invested a total of 89.7 billion yuan in 2017. For research and development, in the next decade, Huawei will continue to increase investment in R&D at a scale of more than US$10 billion a year. Xiaomi also invests in the sun screen in a variety of mobile phones, unlocking a variety of high technologies such as 0.3 seconds of fingerprints. Xiaomi Technology Lei Jun, chairman of the board, said that in the next step, Xiaomi will continue to increase technological innovation and develop more intelligent products.
He Hui, an economist, once pointed out that the decline of the old mobile phone brand is fast, and the fundamental problem is that it encounters technical innovation problems, 'no innovation will decline, innovation will have development'.