According to Wang Jingyi, senior research manager of WitsView, the LCD monitor market atmosphere in the first quarter of this year is much more optimistic than in the first quarter of last year. In the first quarter of last year, the prices of small-sized panels were at a high level, affecting the willingness of brand manufacturers to ship, and the beginning of this year was The prices of full-size LCD monitor panels are all at low and medium water levels. In addition to the wide viewing angle panel in March, the prices of small-sized TN panels also began to decline, allowing brand owners to have more flexibility in profitability and sales operation space. Therefore, most brands swept away from last year's haze and turned to aggressive sprint shipments.
In addition to price factors, the demand for curved e-cinema LCD monitors continues to heat up, which is also one of the drivers of the market's enthusiasm. Since last year, curved surface e-sports monitors have caught on to e-sports trends due to their high performance-price ratio, and the market has grown rapidly. In the e-sports LCD monitors, about 40% of them have been surface models. WitsView predicts that as demand continues to heat up this year, the market penetration rate of curved gaming monitors will account for around 60% of the overall gaming monitor. It is expected to further boost the overall shipment of the e-Sports monitor, which will see 4 to 5 million units throughout the year.
In the first quarter shipments of LCD monitors, WitsView revised its full-year shipment forecast to 2.0% from the previous recession of 2.5%. If shipments continue to be sustainable, shipments of LCD monitors are expected to increase. This year there is a contrarian growth.
